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According to Japanese media reports, Panasonic plans to stop developing plasma panels at the end of this year. In the future, we will focus on research and development of OLED (also known as organic EL) panels and other market promising products. The report also said that Matsushita Electric will continue production of plasma panels for a short period of time, while TVs and commercial displays will be produced as usual. Flat-panel TVs were once classified as "large-screen plasma and small-screen liquid crystals." However, plasma became increasingly uncompetitive as liquid crystal technology improved, so Panasonic decided to reduce investment.
It is understood that Panasonic’s electronic plasma research and development work will be conducted at the Ibaraki Plant in Ibaraki City, Osaka Prefecture, Japan. Production will be concentrated at the second Amagasaki plant in Amagasaki, Hyogo Prefecture, and products will be limited to high-value-added commercial displays. .
As the performance continues to deteriorate, Matsushita’s huge 780 billion yen will not only set Matsushita's annual loss record, it will also set a new annual record loss for Japanese manufacturing companies. This year's sustained losses have caused Panasonic to fall into a situation of huge losses for two consecutive years, and the losses have been increasing. Matsushita predicts that net profit will be 765 billion yen (approximately RMB 58 billion) in 2012.
As the most promising representative of the new generation of display technology, OLED has attracted much attention. There are more than 100 vendors competing in the global OLED market, including the vast majority of multinational companies in the consumer electronics field. Although there are many OLED R&D units in the world, the core technologies are mainly in the hands of three European and American companies: Kodak, Universal Display, and Cambridge Display Technologies.
From the perspective of the entire industry, OLED is currently in the initial stage of the transition from technology R&D to industrialization. Among them, SDI and Sony represent the leading technology level of the OLED industry. OLED's many advantages make it popular among Chinese and foreign home appliance manufacturers. It is likely that OLED will mature in the next 5-10 years and the market demand will begin to grow rapidly.
Related industry sources said that external factors are important, but it does not appear to be a core factor in the decline of Panasonic Electronics. One of the reasons leading to the decline of Panasonic companies is the lack of competitiveness of their products. As consumers increasingly focus on content, application, and ease of operation, Japanese companies’ technological competitive advantage is becoming increasingly insignificant. This time, Panasonic's OLED technology, which has been closely watched by the industry, also shows its determination to change. It expects that OLED technology will be changed to improve its product market competitiveness.