G20-LED CMO Summit gathers Jiaxing to promote product specifications

Since last year, LED lighting products are gradually entering the domestic mainstream lighting field, and market demand has entered a critical period of gaining momentum. At the same time, the huge market prospects have also stimulated many domestic and foreign enterprises to seize channel resources, and the competition is becoming increasingly fierce.

As we all know, LED lighting docking customers rely on channels, channel manufacturers' acceptance and promotion of LED lighting products is the premise of industry growth, channel construction is also an important catalyst for product promotion.

At the same time, the “lower consumption” demand changes in the end market consumers (invisible channels, explicit channels and owners) have brought new challenges to the implementation of low-price strategies and cost reductions for all companies in the LED lighting industry chain. .

On March 8, 2013, the G20-LED Summit CMO meeting will be held in Jiaxing, Zhejiang. The theme of this summit is “Resource Integration, Win-Win Future”. The summit will focus on innovation in industry chain collaboration and lighting channel development, and gather G20-LED summit leaders dedicated to channel transformation and business innovation to explore the opportunities brought about by new market trends and look forward to the transformation of channel models and business models in the new situation. Road.

According to the G20-LED Summit Secretariat, this CMO Summit will discuss the promotion of G20-LED lighting product specifications and market cooperation among member companies. More than 30 CEOs, marketing and marketing leaders of 21 member companies will Participate in the day's meeting.

At present, the LED products on the market are uneven, the price/performance ratio is very different, and the product quality is not guaranteed. The domestic LED product standards, specifications or certifications have no concept for the end consumers, and the uneven LED lighting products market makes consumers feel at a loss.

The G20-LED lighting product specification (hereinafter referred to as G20-LED specification) is a high-quality LED lighting product grade index initiated by the G20-LED Summit and member companies. The G20-LED product specification is not to develop its own standards, but to develop product-level indicators that meet market needs and are easy for consumers to discern.

The G20-LED specification focuses on the requirements of the core key parameter indicators. Refer to and comply with relevant national and international standards regarding product definitions, classifications, safety requirements, test and measurement methods, and packaging requirements. At the same time, the G20-LED specification is a high-quality concept that is truly integrated into product promotion from a market perspective. Thereby promoting the formation of market access mechanism and promoting the popularization of high-quality, energy-efficient LED lighting fixtures in various lighting fields.

The G20-LED specification is divided into two levels, namely: “Class I Certification” and “Level II Certification”. G20-LED standard two grades of lamps in the core indicators are more than the requirements of ordinary products on the market, is currently the highest quality standards for domestic LED products.

The G20-LED Summit will exert its influence and the high-tech LED media system platform will promote the G20-LED specification in domestic and international channels and terminal markets, and establish market and social credibility. At the same time, G20-LED-compliant luminaire samples will be sold through various invisible and explicit channels to provide engineering channels and designers with personalized, high-quality product specifications that meet the needs of different applications.

For more details of the G20-LED Summit, please go to: http://g20.gg-led.com/


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