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On December 28, 2012, the first rapid transit channel of Wuhan Metro Line 2 was officially opened to traffic, which opened the prelude to the intensive economic integration of Hankou Wuchang City. Zhongshan Park, Jianghan Road and Guanggu Square were more popular. Large sites are "exploding" almost every day. According to statistics, including the New Year's Day holiday, the total passenger flow of Line 2 in the seven days was 2.741 million.
The Hanlai Lighting Plaza, located near Jianghan Road in Hankou, has always been the first choice for Hankou citizens to choose lighting and lighting products. Recently, the lighting city has 30% more passenger traffic than in the past. According to the reporter's random interview, 3 out of 10 buyers are from Wuchang.
The lighting market is connected
"Home decoration to buy lamps, the subway opened, just come to Hanlai Square to see, by the way, go to Jianghan Road Pedestrian Street. Now Jianghan Road, Guanggu Square, Guangyu Digital City, I can go shopping in one day, no later Always staying in Wuchang turned." Miss Chen, who lives in the Guanshan district of Wuchang, has been complaining about the renovation of new homes recently, and the opening of this subway money has made more choices for citizens like Miss Chen.
According to the planning of the Wuhan Rail Transit Department, Metro Line 2 starts from the starting point of Hankou Evergreen Garden to the end of Wuchang Guanggu Square. The journey takes only about 40 minutes. This is obviously a good news for passengers who used to take more than three hours to take the bus. . The commercial areas of LED lighting products that pass through Metro Line 2 include: Hankou Hanlai Lighting Plaza, Wuchang Shahu Building Materials Market, Wuchang Xiaodongmen IKEA Building Materials Market, Wuchang Chenjiawan Kangjia Building Materials Market. The subway line is connected to Line 1 in Hankou, making the lighting market of the Hankou area of ​​Hankou Shundao Street, Tianxiang Lighting City and Hanxi Evergreen Lighting City into the entire Wuhan lighting market.
“In the past week, the store business has improved somewhat, but considering the economic stimulus effect after the New Year’s Day and the weekend effect, the economic benefits brought by the cross-river subway are not obvious enough. However, it is certain that Metro Line 2 In the long run, we will drive Wuchang buyers to buy lighting products. We are optimistic about this.†The distributor of Hanlai Lighting City said, “Since the subway line is in the initial stage of operation, it will quickly generate economic benefits. It is unlikely."
According to industry analysts, during the three-day holiday on New Year's Day, the traffic volume between Wuchang and Hankou has increased by more than 30% compared with the same period. The pedestrian street of Jianghan Road and the pedestrian street of Guanggu Square have experienced the phenomenon of pedestrian blowout. It is foreseeable that the LED of Wuhan as a whole The home lighting market will also usher in the high-speed period of development due to the rapid development of transportation.
Response before market transformation
Since its establishment in 2000, Hanlai Lighting Plaza has been building the largest, most comprehensive and most extensive professional lighting store in Central China. It is the first in the industry to “pay first†and “30 days without reason to returnâ€. "The system has earned it a good reputation.
“The system established by the entire square has laid a foundation for business integrity marketing, but the most important thing is to look at the marketing strategies of their respective businesses. At present, we are planning to do more publicity and marketing investment in Wuchang area for the opening of Metro Line 2. It is estimated that the increased capital investment in Wuchang area will reach 4 million this year," Li Cheng, sales director of Yunxiang Lighting told reporters. Obviously, the company has begun to work hard on how to attract potential buyers of Wuchang lighting fixtures.
Faced with nearly 3 million permanent residents of Wuchang, due to changes in traffic conditions, the marketing strategy of many LED merchants in Hanlai Square will become an important step in the future strategic layout. The reporter learned that many stores have plans to expand their product reserves, timely eliminate traditional lighting products, and introduce LED lighting products with newer appearance and more advanced technology. Some merchants began to plan the marketing plan of Wuchang area before the opening of Metro Line 2, and increased the budget investment.
"The impact of changes in traffic conditions on the overall LED lighting market in Wuhan will not appear in the short term. For the new development of the LED market, it will be adjusted according to the sales situation." Mr. Chen, the auspicious lighting owner on the second floor of the square, is calm. . In the lighting plaza with 13 years of development history, many merchants have experienced the decline and prosperity of the LED lighting market. Commercial inertia.
Hanyang is still trapped in traffic
In the plan, the subway lines 3 and 4 connecting Hanyang with Hankou and Wuchang will not be completed until the end of 2014. This means that the LED dealers in the Hanyang Shili building materials market still have to endure the sales sluggish situation caused by the inconvenient transportation.
With the economic effects of the strips brought by Metro Line 2 continue to ferment, the LED lighting market in Wuchang and Hankou will accelerate the upgrading of products to meet the rapid changes in the market. As a traditional industrial area, Hanyang has a permanent resident population of only 580,000, far lower than the two brother cities of Hankou and Wuchang. According to the development plan of the “three cities and three towns†of the Wuhan Municipal Government, Hanyang has a slight lack of development.
“I rarely buy lighting in Hanyang, mainly to Hanlai Square in Hankou or to Xiaochangmen Lighting Market in Wuchang. I think the lighting products in the Shili Building Materials Market seem to be less variety.†The grandson of the home of Hanyang Qili Temple Mr. expressed dissatisfaction and helplessness about the lag in the development of Hanyang LED lighting market. However, this is not only because of the constraints of traffic factors, but also the infrastructure construction of Hanyang is also in the last place among the three towns in Wuhan. It seems that the Hankou LED lighting industry will take some time to develop in an all-round way. It can only hope that the completion of the subway lines 3 and 4 in the future will quickly reverse this situation.
"As some manufacturers hold a wait-and-see attitude, the impact of the construction of Wuhan rail transit on the LED market will not appear in the short term. In the long run, this impact will accelerate the integration process of the LED market in Wuhan. I am right. Such results are convinced," Li Cheng is full of confidence in the future development of Wuhan LED market. 
Wuhan: the formation of commercial belts in the lighting market
[Source: LED Engineering magazine's "LED lighting channel" 1 magazine article / Liao iron]