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This year, Intel, as an IT vendor, participated in the World Mobile Communications Conference for the second time. Today, Intel needs to build its own ecosystem in the new communications field. Behind this is Intel's efforts and ambition to enter the mobile phone chip market.
Although in the PC market is already worthy of the "boss", but in the mobile chip market, Intel is still just a new entrant. Today, Qualcomm has an undoubted advantage in this market, but Intel does not seem to be in a hurry, but rather steadily.
In 2011, Intel acquired Infineon. In 2012, Intel launched the Atom processor for smartphones and returned to the mobile phone market. At this year's mobile communications conference, Intel also introduced the dual-core Atom system chip "Clover trail+." platform.
Before, the Arm camp has progressed from dual-core to today's quad-core, and many chip manufacturers have even started to launch eight-core products. Intel's approach seems to be still catching up with competitors.
"We really are late." Chen Rongkun said bluntly. He also pointed out that due to different architectures, Intel's dual-core products are even better than their competitors' quad-core products if they compare performance per watt.
In fact, Intel also plans to launch the 22nm Atom system chip by the end of this year, and will transition to 14nm next year, which means that Intel will really distance itself from competitors.
So far, most of Intel's ODM vendors are still partners in the PC era, such as Lenovo, Asus, Hewlett-Packard, etc. The first Intel chip product K800 launched by Intel and Lenovo will be delisted soon after launch due to pricing issues. .
The only partner from the telecommunications field is Motorola. Both parties launched MT788 at the end of last year, but this is still a disputed product. What Intel needs is to gain recognition and support from mainstream mobile phone makers, not just to continue to “tap†with traditional PC partners.
Chen Rongkun said that in 2013 Intel’s strategy was to acquire more partners and expand its product line.
"In the long run, we need to move forward steadily and step by step." Chen Rongkun said, "Be aware that we have all the conditions, we have sufficient cash flow, we have abundant resources, and all kinds of necessary patented technology."
Chen Rongkun said that Intel is ready to deal with this different market and adopt different ways of playing with PCs. In addition, the number of Android software engineers owned by Intel alone is second only to Google.
"Step by step, Intel will be successful in the mobile chip market." He said that the rapid changes in the mobile communications market is an opportunity for Intel.
Of course, the mobile communication market is completely different from the traditional PC market, so it must also have different "play". For example, software upgrades of traditional PCs are generally done once every few years. The software of mobile phones is almost always updated. Each update will affect the performance of hardware such as chips and product performance. This is a situation that Intel has never faced.