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In 2013, global smartphone shipments will exceed feature phones for the first time. According to IDC, global smart phone shipments in 2013 will reach 918.6 million units, accounting for 50.1% of all handset shipments.
Although the shipments of ordinary mobile phones and smart phones are almost the same this year, in the future, the market share of smart phones will continue to grow. By 2017, feature phone shipments will account for less than 40% of all handset shipments.
Smartphone shipments have finally surpassed feature phone shipments, which would surprise some people. For many years, feature phone sales have been at the top of the list because feature phones are an alternative to higher-priced smartphones. What's more, feature phones serve emerging markets where there are few terrestrial communication lines around the world. People there need cheap mobile phones. They can't afford a smart phone.
just now. The situation is different. Smartphones are very popular. Here are 10 reasons why smart phone sales will exceed that of ordinary mobile phones in 2013.
1. Emerging markets As pointed out, emerging markets were the reason why ordinary mobile phone sales exceeded smartphones. However, people in these countries are increasingly choosing to use smart phones. why? This is mainly due to the fact that more manufacturers offer low-priced smartphones to emerging markets, more than ever before. For example, some handsets launched by Nokia to South American and Asian countries provide smart phone features at the price of ordinary mobile phones. As expected, people line up to purchase these products.
2. Attribution to Apple Apple is indisputably the biggest reason why smartphones are so popular. In 2007, when the iPhone was launched, Apple changed the smartphone market with touch-based iPhones. Soon after, Apple’s iPhone created sales records all over the world. At the same time, other companies have also launched their own smart phones. Soon, everyone needs a smartphone equipped with a touch screen.
3. Also attributed to Google Google is also the reason for the significant growth of smartphones in the mobile space. Google's Android operating system offers a choice of open source software that handset makers need to compete with Apple. Now, Android is a very popular operating system with a lot of vendor support and loyal consumers.
4. China is booming When the mobile phone market is still growing, the Chinese market is not as important as it is now. China’s middle class is increasing and their wages are growing, so their desire to purchase mobile devices is also growing. Chinese consumers are quickly discarding feature phones in order to be able to purchase smart phones like the Apple iPhone. Without China, the smart phone market will not be so huge.
5. The quality of smartphones is improving As history has shown, smartphones have not always had the best record of quality. Companies like Apple and Samsung have always provided high quality products. However, many other companies seeking to gain market share in some smartphones have introduced poor quality products. However, many companies are improving the quality of mobile phones and providing smart phones with better functionality. As a result, the sales of these companies have grown strongly.
6. Operator Support Smartphone operators have been a huge driver for smart phone applications. On the one hand, operators around the world are investing heavily in 3G and 4G LTE technologies to provide users with a high-quality data experience on their smartphones. On the other hand, operators are aggressively promoting smart phones in order to increase sales. Without the support of operators, smart phone applications will not grow as fast as they do now.
7. The “learning with me†mentality For smart phone manufacturers, a good thing is that current consumers and business users like to imitate their friends, colleagues or business partners. Therefore, when one group of people uses the latest smart phones, it is common for others to buy the same type of mobile phones. Aligning like a friend is always a factor in the IT industry. Now, this factor is helpful for smart phone manufacturers.
8. Pricing is very important Although smart phones are very expensive when there is no subsidy, but when the two-year service contract is bundled, the price of smart phones is very cheap. This is especially true when viewing the Apple iPhone 4. When bundled with a two-year service contract, the iPhone 4 is free. Because consumers can get “free†smartphones in stores, even though they are bundled with a two-month service contract that costs a lot every month, why don’t they choose this phone and buy a poorly functioning one? ?
9. Justification for Value Value is everything in business decisions. Now more than ever before, business users have found that they can get more value from smart phones than regular mobile phones. Smartphones support email, web browsing, and applications. All of these features increase office productivity and improve return on investment. Why don't you like these features?
10. Marketing Try to find a marketing ad that sells feature phones over smart phones in the past two years. Can't find it? Marketing is still an important tool for selling products. Equipment vendors and service providers are using marketing methods to promote smart phones as much as possible. According to IDC's data, the marketing effect is very good.