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U.S. Post launches mysterious VR application but does not provide information on mailing letters
VR Network has recently learned that the United States Postal Service (USPS) has launched its own virtual reality (VR) application—but this isn't related to mail or post offices at all. Instead, the app is centered around kayaking, which has left many users confused. The app's listing shows it was published by USPS, leading to further questions about its purpose.
The application is titled "USPS® VR" and appears under the same U.S. Postal Service account as other apps like USPS Mobile, Informed Delivery, and Health Connect. According to the description, the app allows users to "experience mailing in a new way" and "enjoy the interactive shopping experience of the OPT1 rapids adventure." This unusual combination of postal service branding with an outdoor adventure theme has sparked curiosity and confusion among users.
While the exact reason for the app’s creation remains unclear, some speculate that it may have been designed to promote or drive traffic to Irresistiblemail.com, a website that offers unique mailing experiences. Whether this is a marketing strategy, a test of new technology, or simply a quirky experiment, one thing is certain: the USPS is exploring new ways to engage with its audience—albeit through a very unexpected medium.