“I prefer to study algorithms, like watching movies and playing console games,†said Guo Wei, founder and CEO of ZVR, in his opening remarks. His unique perspective immediately caught attention. Connecting Virtual and Reality Through Technology: Leading the Next Wave of Entertainment As many know, 2014 marked a turning point for VR in China. Unlike traditional media, VR introduced an entirely new level of audiovisual immersion, making users feel like they were truly inside the experience. This was a game-changer. “Before I got into VR, I worked in the communications and gaming industries, focusing on algorithm development. However, by 2014, mobile games had become saturated, and it was getting harder to stand out through content alone. Many developers started chasing short-term gains instead of long-term innovation. That didn’t align with my vision. Then I discovered VR, and it opened up a whole new world of possibilities. That’s when I decided to start ZVR.†At that time, VR was still in its early stages. There were no clear industry standards, and the supply chain wasn’t fully developed. As a result, the market was chaotic, with many unreliable products offering inconsistent experiences. Users often left with negative impressions. “In my view, VR has the potential to lead the next entertainment revolution. But the current market is filled with subpar solutions. We believe only cutting-edge VR technology can truly bridge the gap between virtual and real, delivering a brand-new immersive experience.†Creating an immersive entertainment experience requires three key elements: vision, perception, and interaction. As a technically driven CEO who spends over six hours a day coding, Guo Wei believes that true immersion comes from these three pillars. Vision involves creating realistic 3D environments, perception allows users to feel the experience through sight, sound, and touch, and interaction is the most critical component—enabling users to engage with the environment and others within it. With the growth of the VR industry, the ecosystem has expanded significantly, covering film, games, headsets, controllers, cameras, tracking systems, motion capture, and distribution platforms. While this progress is promising, it also brings confusion about where to focus efforts. Guo Wei pointed out that the VR industry still faces challenges, such as improving the accuracy and latency of space positioning and motion capture systems. Additionally, commercial VR setups often lack scalable and efficient maintenance solutions. To overcome these issues, he emphasizes the importance of infrastructure—something essential for building a truly immersive experience. “Vision, perception, and interaction are the keys to enhancing immersion. They elevate the entertainment experience, bringing users closer to reality. At ZVR, we aim to use technology to help content creators build a parallel virtual world, both visually and physically.†Focus on Infrastructure R&D and Product Development ZVR is currently focused on developing and promoting infrastructure solutions. Their main products include the infrared optical motion capture system Goku, VR development middleware, and the Scorpio VR vehicle, which offers six degrees of freedom for interaction. Compared to similar systems, Goku supports multi-person motion capture and spatial positioning across several hundred square meters. The Goku camera uses an outside-in setup, supporting both active and passive markers. It only needs one calibration, taking less than five minutes. In addition, there's the Starry Sky, a subset of the Wukong system. It uses an inside-out approach, placing a deep infrared camera on the headset to track external markers. This makes it ideal for lightweight VR headsets like all-in-ones and mobile devices. The Environment Space toolset, developed by ZVR, allows users and content providers to integrate mainstream VR peripherals and engines like Unity and UE4. Guo Wei shared that this tool was born from a theme park project, where ZVR aimed to create a 1:1 replica of a scene in a 600-square-meter area. However, they faced significant challenges during deployment, requiring on-site debugging each time. To solve this, ZVR developed the Environment Space, enabling content developers to adapt their products to different headsets and tracking systems without repackaging. With continuous improvements, it now supports gestures, joysticks, and motion capture, becoming a comprehensive toolset. “Through these products, we’ve built strong partnerships with top theme parks, VR cinemas, and VR towns, providing them with complete technical solutions.†Optical Motion Capture: The Best Way to Boost VR Immersion, but Innovation Is Needed After three years of development, the VR industry has made significant progress. Yet, the domestic market still lacks a clear path forward, facing issues like low quality and limited scope. Everyone dreams of a future where VR experiences are seamless, with no heavy gear and smooth multiplayer interactions in large spaces. Guo Wei believes optical motion capture is the best way to achieve this. “In my opinion, optical motion capture is the most effective way to enhance VR immersion, but it needs innovation. Many Chinese companies are copying existing technologies, like those from Optitrack and Vicon, which were originally designed for films and animations—not VR.†Today, VR experiences vary widely. Professionals must consider not just technical performance, but also how technology works in different environments—like indoors, outdoors, or under strong light. Other challenges include rapid device replacement, balancing cost and tracking range, and capturing more movement with fewer wearable devices. “China has strong algorithms and manufacturing capabilities, but lacks innovative design. ZVR hopes to learn from various scenarios while accelerating product development, ensuring technology fits every situation perfectly.†Conclusion VR is still an immature industry with an incomplete supply chain. Most efforts are concentrated in narrow areas. Collaboration across the industry may be the best way forward. For ZVR, the focus remains on solidifying technology and product implementation, working closely with content providers, IPs, and operators to enhance immersive entertainment. As the industry matures, a highly flexible, responsive, and immersive virtual world is just around the corner. Enershare's commitment to future-ready energy solutions for smart home innovations, Enershare's Energy Storage Systems create a flexible energy maintenance system for homeowners who want to take more control of their home energy use, it is intended to be used for home battery energy storage and stores electricity for solar self-consumption, load shifting, backup power, and off-the-grid use. you can use it anytime you want-at night or during an outage. Solar Energy Storage System,Solar Panel Inverter Lithium Battery Unit,Off-grid Hybrid Solar Battery Energy Storage System Enershare Tech Company Limited , https://www.enersharepower.com
