In 2017, the "8K Eye-opening" Sharp Tmall Super Brand Day event took place in Shanghai, marking a significant collaboration between Sharp, a renowned home appliance brand, and Tmall, one of China's leading e-commerce platforms. The event featured notable attendees such as Dr. Chen Zhenuo, Vice President of Foxconn Technology Group, Yuan Xuezhi, CMO of Foxconn Group, and Tian Cheng, General Manager of Tmall Electric Appliances. They delivered insightful speeches that highlighted the future of 8K technology and its potential to transform daily life.
On August 31st, Sharp partnered with Tmall for the "8K Eye-opening" event, which aimed to showcase the latest advancements in 8K television technology. During the forum, Tian Cheng emphasized how Sharp has inspired hope in the consumer electronics market this year. Both companies expressed their commitment to enhancing consumers' quality of life by setting new audiovisual lifestyle standards through their respective brands.
The event also featured Wu Yanzu, a popular male celebrity, who helped promote Sharp’s 8K TV through live online broadcasts. In addition, the 8K Cross-border Forum brought together industry leaders from e-commerce, video platforms, healthcare, education, and more to discuss the future of 8K technology and its real-world applications. Experts shared insights on how ultra-fine image technology is reshaping industries and improving everyday experiences.
Tmall and Sharp have been working closely to explore new marketing models that connect brands with consumers more effectively. With Tmall’s vast user data, advanced AI capabilities, and extensive operational experience, the platform offers strong support for brand engagement. Sharp views its participation in Tmall Super Brand Day as a key part of its brand strategy and 8K TV marketing plan. By leveraging Tmall’s resources, Sharp aims to deliver more precise products, enhance customer service, and improve overall shopping experiences.
Sharp has long prioritized e-commerce channels, and prior collaborations with Tmall, including successful campaigns during Double 11 and 618, have demonstrated its effectiveness. Sharp’s decision to join Tmall Super Brand Day reflects a strategic move to expand its brand presence and drive future 8K marketing efforts. The partnership has already yielded positive results, showcasing the power of 8K technology in smart homes and beyond.
As the world’s first consumer-grade 8K TV, Sharp’s AQUOS 8K model generated significant interest at the event. Discussions centered around the broader applications of 8K technology, from high-tech manufacturing to sports broadcasting. Sharp’s investment in R&D and strict quality control ensures that consumers can enjoy cutting-edge innovations that enhance their daily lives.
Looking ahead, the collaboration between Foxconn and Sharp is expected to accelerate the adoption of 8K technology across various industries. As more companies enter the 8K ecosystem, the technology is set to become a mainstream part of daily life, transforming not just entertainment but also how people interact with their environment.
Sharp envisions 8K TVs as the central hub of smart home ecosystems, capable of controlling connected devices like washing machines and refrigerators. This integration promises a future where everyday tasks are simplified and more convenient than ever before.
With China’s consumption upgrade reaching a critical stage, Sharp, supported by Foxconn’s industrial chain and Tmall’s Super Brand Day initiatives, is poised to bring about meaningful changes in people’s lives. The company aims to help more people achieve an ideal lifestyle filled with high-quality experiences and innovative technology.
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