Attention! LED lights are sold on the Amazon platform and subject to platform review!

What’s the hottest item around Christmastime? A Christmas tree, of course! And what really steals the spotlight? LED light strings! Imagine buying two Christmas trees, each needing multiple strings of lights to make them sparkle. Then add the lights for the yard, under the eaves, and even on the roof. It’s dazzling, but unfortunately, LED light strings (and similar festive decorations) pose fire risks since they’re connected to power sources. They can easily become a hazard to people's lives and property.

During the Christmas season, Amazon conducts thorough inspections of seasonal items. Sellers who sell these types of products often get an email like this:

Hello from Amazon,

We’re letting you know that the following detail pages have been removed from our catalog:

ASIN: BXXXXXXXX, SKU: WXXXX, Title: “XXXXXXXXXXXX”

This product was identified as a Holiday/seasonal light. Amazon approval is required to list these products. For instructions on how to request approval to sell these products, check the following help page:

Page: Holiday Lighting Approval

For more information about our policies, search “Restricted Products” and “Listing Restrictions” in Seller Help.

**Action Required: Within 48 hours of this notice, please review your listings and close, delete, or archive any listings that don’t comply with our policies.

Failure to comply may result in the removal of your selling privileges.

We appreciate your cooperation and thank you for selling on Amazon.com.

Amazon emphasized that products like holiday/seasonal lighting require platform approval. Sellers must remove or close non-compliant listings within 48 hours, or risk losing their selling rights.

Many sellers wonder: Do LED products usually need platform approval?

Yes, but only certain LED products, especially those used in Christmas decorations, require approval. As noted earlier, these products can pose significant risks if they don’t meet safety standards.

If you wish to pass the platform audit, follow the guidance provided in the email. The main focus of the audit is whether your product has UL588 certification. To learn more about UL588 certification, consult your supplier or do some research. Unfortunately, many LED string products on the market lack this certification.

Why do so many sellers still sell these products?

The answer is straightforward. Most sellers avoid using the keywords that trigger system alerts—Decoration, Holiday, and Christmas. If your product is a Christmas-style light string or related items (like a glowing Christmas tree ornament or a Santa figurine), including these words in your listing increases the chances of being flagged by the system and receiving the email mentioned earlier.

So, what should you do if you want to sell such products?

First, steer clear of using the words Decoration, Holiday, and Christmas;

Second, stock smaller quantities and replenish in batches to avoid running out during peak seasons. You could also ship goods to a U.S. warehouse in advance and distribute them based on sales trends;

Third, if you’re willing to invest, consider obtaining certification. However, this might significantly increase costs.

As we approach the holiday season, it’s essential to stay informed about platform regulations to ensure compliance and avoid potential penalties. Selling festive products can be lucrative, but it’s crucial to prioritize safety and adhere to guidelines to maintain a successful business on Amazon.

Remember, Amazon is vigilant about ensuring the safety of its marketplace. By understanding and complying with these rules, you can continue to thrive as a seller while providing customers with high-quality holiday decorations.

Whether you’re a small-time seller or a seasoned pro, taking the time to understand and implement these best practices can make all the difference in avoiding headaches and maintaining a smooth operation during the busy holiday season. Happy selling!

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