Date Published: September 1, 2017 Source: HC Audio Network Share:

Do you remember the 2013 CCTV Spring Festival Gala? The children's dance performance "Cut Flower" was the first to use domestic film and television media with virtual reality technology. This performance combined the dreamy and colorful fairy tale world with three-dimensional imagery, allowing performers to move seamlessly between different scenes. The interaction between the virtual and real elements was both clever and engaging, leaving audiences in awe. Other ethereal performances, such as "Civilization Totem" and "Essence," also left a lasting impression. It’s clear that the advancement of LED large screens is pushing boundaries and bringing more vibrancy and innovation to our daily lives.

In another memorable performance, Jay Chou and Teresa Teng showcased a blend of the virtual and real worlds. This illusion-like atmosphere, enhanced by advanced technology, created a seamless integration of images and objects. The fusion of stage art and film fragments in the same space highlighted the latest innovations in new media art, offering audiences a unique sensory experience.

Following the success of Shaanxi Tourism Group's "Chang Song" in Huaqing Palace, Director Li Yuzhong introduced another groundbreaking work, "12·12." This immersive drama is China's first new media tourism show, combining cinematic and theatrical arts. With 26 HD projectors and a 210m² LED screen, the production recreates the lesser-known historical events of the "Xi'an Incident" in vivid detail. Through this immersive experience, audiences are transported back in time to witness the magic of new media art and stage design.

In the Philippines, a creative team transformed a massive runway structure into an interactive installation. This 200-foot-long runway features an embedded LED display wall. As athletes run, cameras capture their movements and display them in real-time on the LED wall. Each athlete can even have a personalized dynamic image tailored to their unique traits, complete with real-time updates on their exercise stats and calorie burn. Adding to the excitement, virtual sparring partners—inspired by Olympic legends—are available for users to compete against. Outside the standard track, additional challenges like steep slopes and sharp turns provide an extra layer of excitement for sports enthusiasts.

In China's bustling first-tier cities, the "Hongqiao Tiandi" commercial complex stands out for its innovative use of digital media. Beyond hosting renowned artists and performances, the complex integrates environmental and public welfare initiatives into its artistic endeavors. By merging people and shadows, the complex creates a harmonious blend of art and commerce, fostering a unique commercial brand identity.

To celebrate Tsinghua University Academy of Fine Arts' centennial, the new media work "Reflection" captivated attendees with its stunning display. Thirty radiant beams of light danced across the night sky, followed by five programmed drones. Equipped with multi-mirror heads, the drones reflected light in intricate patterns, showcasing vibrant colors and rhythms that mesmerized the audience. This performance offered alumni and guests alike a fresh perspective on the evolving landscape of new media art.

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Tags: LED screen, LED display

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