Date Published: September 1, 2017 Source: HC Audio Network Share:

Do you remember the 2013 CCTV Spring Festival Gala? The children's dance program "Cut Flower" made history by being the first domestic TV production to use virtual reality technology. This breathtaking performance seamlessly blended dreamlike, colorful scenes with the dancers' movements, creating an interactive visual experience that captivated audiences worldwide. Other notable performances, such as "Civilization Totem" and "Essence," also showcased the incredible potential of LED screens in enhancing artistic expression. The evolution of LED technology has undoubtedly brought a touch of modernity and innovation to traditional art forms.

In another remarkable performance, Jay Chou and Teresa Teng collaborated to create a magical blend of virtual and real worlds. This stunning show utilized advanced imaging techniques to seamlessly integrate performers with digital elements, offering viewers an immersive experience that felt both futuristic and nostalgic. The seamless fusion of stage design and cinematic artistry highlighted the boundless possibilities of new media technology in live performances.

Following the success of the large-scale live performance "Chang Song" in Huaqing Palace, Shaanxi Tourism Group continued its innovative streak with the launch of "12·12." This groundbreaking show is China's first new media tourism performance, combining cinematic and theatrical arts. Utilizing 26 high-definition projectors and a 210-square-meter LED screen, the production offers a 360-degree video experience that vividly recreates the lesser-known history of the Xi'an Incident. Audiences are transported back in time, experiencing the power of new media art combined with immersive storytelling.

In the Philippines, a creative team transformed a massive runway structure into an interactive athletic experience. The 200-foot-long runway features an embedded LED display wall that comes alive at night. As athletes run, cameras capture their movements, which are then digitally synthesized and projected onto the wall in real-time. Athletes can even personalize their experience with dynamic images that reflect their unique traits, while tracking metrics like calorie burn and exercise intensity. Additional interactive elements, such as simulated sparring partners and challenging obstacles, enhance user engagement, making this not just a workout but a thrilling adventure.

In the heart of Shanghai, the Hongqiao Tiandi commercial complex has set a new benchmark for integrating digital media into urban spaces. By hosting world-class performances and environmental initiatives, the complex has created a vibrant cultural hub that bridges art and commerce. The interplay of light and shadow adds a dynamic layer to the shopping experience, fostering a unique connection between visitors and the space itself.

At Tsinghua University, the celebration of its centennial anniversary featured a spectacular new media installation titled "Reflection." This awe-inspiring piece used nearly thirty beams of light and synchronized drone performances to create a mesmerizing display of color and movement. The integration of cutting-edge technology with artistic vision left a lasting impression on attendees, showcasing the transformative power of new media art in academic settings.

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Tags: LED screen, LED display

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