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The tablet market is gradually moving towards high-end, mainly to meet the enterprise market.
Electronic hobbyists take note: The tablet industry has long been labeled as a dying sector, yet the tablet market isn't entirely "dead." Recent reports suggest that despite a shrinking overall market, there are some interesting shifts happening within the tablet space. Products are moving toward the high-end spectrum, primarily targeting the enterprise market. This means that regular tablet PCs might soon be phased out by manufacturers.
Looking at recent trends, in the second half of 2017, the global tablet market is expected to remain sluggish, impacting manufacturers' shipment numbers. In response to this decline, many companies are strategizing adjustments, focusing on premium tablets. These devices will feature high-resolution displays, narrow bezel designs, and enhanced connectivity options. Moreover, the power efficiency and battery life of these high-end models are set to surpass earlier standards.
Manufacturers left in the tablet game aim to stay competitive by offering top-tier products. Over the last couple of years, the tablet market has contracted significantly. First-quarter statistics reveal a year-over-year drop of 12.4% in global shipments, with a 30.8% decline compared to the previous quarter.
In the first quarter of global tablet production, Samsung Electronics led with a 19% market share, followed by Foxconn Group with 16% (which includes tablets for multiple brands) and Compal Computer with 13%. Huawei accounted for 6%.
Microsoft's Surface Pro helped pioneer the hybrid two-in-one commercial tablet market, inspiring competitors like Apple, Google, and Samsung Electronics to follow suit. In this niche, Foxconn Group held a 35% production share in the first quarter, topping the list (largely thanks to Apple iPad Pro orders). Heshuo Technology came in second with 25% (mainly producing OEM Microsoft Surface tablets), while Samsung Electronics had a 10% stake.
Asustek Computer has also reshuffled its operations, reportedly exiting the general consumer tablet market to focus on high-end commercial tablets.
Though Microsoft doesn’t dominate the market share, it remains a major player. Earlier U.S. media reports indicated that Microsoft is recalibrating its tablet strategy, phasing out consumer-focused Surface tablets in favor of enterprise-targeted premium models. Microsoft has ventured into high-end commercial desktops like the Surface Studio, while Apple mirrored this approach with the luxurious iMac Pro.
Tablets have increasingly found themselves squeezed between larger smartphones and ultralight laptops. Smartphones with screens larger than six inches now handle most tasks previously assigned to tablets. Additionally, the rise of smart TVs and streaming devices has diminished the appeal of using tablets for entertainment.
Despite earlier predictions by figures like Tim Cook that tablets would eventually replace traditional laptops, evidence shows laptops still hold strong ground. Many students requiring document-heavy projects are reverting back to laptops for better productivity.
Apple revolutionized the tablet landscape with the iPad, yet even Apple’s tablet division has seen three consecutive years of decline. At the start of this year, when Apple unveiled its new tablets, the event was notably low-key, shifting to a press release instead of a live presentation—a clear indication of reduced focus.
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