In the past six months, the filament lamp has become a highly concerned lighting category. The life cycle of a product has been going through R&D, promotion, growth, maturity, and decline. It usually takes more than ten years or more, but the filament lamp is from research and development. Mature, only 3 or 4 years, there is a feeling of being "cooked". In 2016, the industry estimated that the production and sales market of more than 200 million filament lamps attracted many companies to join, but whether this market is “blue ocean†or “red seaâ€, everyone has different views. The industry can hear two voices: The first type of voice is "singing bad." Behind every hot spot is the price war of the greedy greed of the predators. Therefore, although there are quantity in this category, all enterprises are rushing to the equipment, resulting in overcapacity, vicious competition, and tight profits. The result is a differentiated enterprise and a large-scale enterprise, like bulbs, lamps and other products. a category that will be quickly played badly; The second voice is "cautiously optimistic." The reason is that the filament lamp is currently a low-margin product. In terms of price, large companies have the ability to not want to play (based on the consideration of profit), small enterprises can not fight without the ability (no ability to reduce), so the filament lamp is currently It's hard to make a difference in price. Cautious optimism is a prerequisite. If a large company uses a filament lamp as a strategic category, if it wants a share first, the price war will be inevitable. It is not difficult to predict that the market share of filament lamps in the future will be mainly divided by large-scale enterprises and differentiated enterprises. It is relatively difficult to continue the enterprise. It is only a company that does not have different filament lamps. Therefore, product differentiation and reduction have become a topic that every company that wants to use a filament lamp product must consider. This article focuses on the "reduction", through the observation and judgment of the industry and the observation of some filament lamps enterprises, I have the following suggestions on the "down" idea of ​​the filament lamp: First, reduce material costs. This link is mainly to reduce the cost of the main material filament. We can simply disassemble the 4w spherical filament lamp (light efficiency is more than 100lm / w) materials, without financial, management, labor and other costs. The glass bulb is about 0.2 yuan, the core column is 0.2 yuan, the filament is 0.65x4=2.6 yuan, the switching power supply is 1.2 yuan, the gas is 0.08 yuan, the auxiliary material is 0.1 yuan, and the packaging material is 0.3 yuan, totaling 4.68 yuan. The material with the largest cost reduction space is the filament. . It is said that some enterprises can reduce the cost of filament to 0.3 yuan / root, and the filament alone can be reduced by 1.4 yuan, a drop of 30%. Second, improve manufacturing efficiency. At present, the labor cost of processing a filament lamp is about 0.5-0.6 yuan/piece. Through technical modification or automatic/semi-automatic assembly line, the efficiency can be doubled, and the labor cost can be greatly reduced. This is the direction that large-scale companies can consider. Third, improve the yield rate. It is said that the yield of filament lamps of an international brand F is about 80%. According to the same product standards, the yield rate of domestic enterprises is less than 60%. The actual situation is that many companies relax product standards and let a considerable number of defective products leave the factory to guarantee delivery. If we can improve the yield rate in the future, we will also reduce losses and reduce costs. If the filament lamp enterprise can maintain a certain degree of product differentiation, it will be able to maintain a certain profit; if it can lead in modest cost, it will gain a certain market share. Enterprises have the best of both worlds and will be able to survive. Enterprises will get the second place and they will be able to develop. This market segment will be the blue ocean market for enterprises. Tower Speaker,Tower Speaker Dj,2.0 Tower Speakers,Tower Speaker System Newmax Electronics Co.,LTD , https://www.fspeaker.com