The four media companies that Lianjian Optoelectronics announced last year have finally moved out. The company issued an announcement on the evening of May 17th, which acquired 88.88% equity of Shenzhen Lima Network Technology Co., Ltd., 100% equity of Shanxi Huasheng Culture Communication Co., Ltd. and 100% of Shanghai Litang Marketing Management Co., Ltd. The equity and the transfer procedures and related business registration of 100% equity of Beijing Yuanyang Lingge Culture Media Co., Ltd. have been completed. According to the 2015 annual report, the income from outdoor advertising media and public relations services has accounted for half of the total revenue of Lianguang Optoelectronics. The prototype of “Digital Communication Group†has been formed. Create an integrated integrated marketing service chain According to public information, Shenzhen Lima, which was acquired by Lianjian Optoelectronics, mainly provides search engine advertising solutions and effect marketing services for enterprises; Huaying Culture is a media operator focusing on outdoor media resources; and Ocean Media provides customers with One-stop outdoor advertising solution and advertising agency publishing service; Litang Marketing is a creative planning and execution management business engaged in event communication. According to relevant persons of Lianjian Optoelectronics, the four companies are involved in Internet advertising, outdoor media operations, one-stop outdoor advertising services, and event communication creative planning, and strengthen the online and offline service capabilities of listed companies from different angles. It will add to the integrated integrated marketing service chain created by Lianjian Optoelectronics. Prior to the acquisition, Lianjian Optoelectronics has established a linkage culture and acquired companies such as Timeshare Media, Youtuo Public Relations, Precise Focus, and Easycom, with public relations services, outdoor media networks and digital devices as core modules to form soft and hard. Integrated, digital online and offline integrated communication platform. With the successful completion of the restructuring, Lianjian Optoelectronics will become digital marketing (Youtuo PR, Litang Marketing, Shenzhen Lima, Accurate Focus), Digital Outdoor (Time-sharing Media, Linkage Culture, Ocean Media, Huaying Culture), Digital The digital communication group consisting of three major components: equipment (Jianjian limited, easy to reach). Establish a business partner mechanism With the increasing number of subsidiaries that “married†to Lianjian Optoelectronics, the company has also continuously explored and strengthened the integration and development between its subsidiaries. According to the relevant personages of Lianjian Optoelectronics, the company organizes the Group's integration of the Hyatt Group every quarter, planning the Group's product line and the Group's KA Service Center, and deriving new business models to provide customers with digital marketing, digital outdoor, digital equipment and other lines. A comprehensive integrated marketing solution that combines online and offline, soft and hard, and launches a new business model for effect marketing. For example, the Huaying culture acquired by Lianguang Optoelectronics has produced a “chemical reaction†with the precise concentration of previous mergers and acquisitions. Relying on the outdoor media advantages of Huaying Culture, the company integrates mobile Internet advertising micro-customs marketing services, online and offline interactive creativity and technology, user data mining analysis and other advantages to provide outdoor advertising and mobile Internet interaction for Taiyuan real estate industry. Comprehensive marketing plan such as marketing and data analysis, and directly based on the sales volume of real estate sales as an advertising marketing model, the real estate sales per set to obtain the corresponding advertising marketing fees, and constantly expand the service real estate projects, the first quarter effect marketing model revenue growth to China 40% of total cultural revenue. According to reports, this model can not only provide sales differentiation for accurate scores, but also expand the application range of precision differentiation and outdoor advertising, and also enhance the core competitiveness of Huaying culture and the sales rate of the media. The synergy between the subsidiaries not only enhances their respective marketing strengths, expands the customer base and service scope, but also provides Lianjian Optoelectronics with a more rapid development momentum. At the same time, through the introduction of equity incentives, employee stock ownership plans, mergers and acquisitions, etc., Lianhe Optoelectronics unites the company's profit creators, operation controllers and benefit-sharing partners, and the subsidiary companies gather together to establish a business partner mechanism. . At present, the first phase equity incentive of Lianjian Optoelectronics has been launched, covering 86 partners of the company. 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