"Alternative" Cool Open Again Launches Less So Cheap Internet TV

Remember that last year, with a 7999 yuan 55-inch high-end Internet TV sensational cool open it? This year's cool new annual products have come again: The Red Dot Award industrial design team, the HiFi amplifier chip, and the 4K new TV A2 series with their own “VIP” members’ broadcast content have begun to accept online bookings. From June 6 onwards, they will be sold one after another.


The A2 series has three specifications of 65 inches, 55 inches and 50 inches. Are 4K resolution products. Among them, the 65-inch and 55-inch models use the Korean LG (aggregate reading) D panel, and the 50-inch model uses the Taiwan Innolux panel. A2 uses a family-like front face design similar to last year's Advanced TV T55, with a 9.9mm body thickness, and the fuselage border and other elements, from the appearance point of view still has a good face value.

In the hardware part, A2 uses the highest-level MStar 6A938 scheme in the current smart TV industry, 2G DDR3 memory and 8G body storage, which can guarantee the fluency of VOD on-demand, large-scale games and other operations. The picture quality part is equipped with 4K HDR and 4K MEMC circuits, and the smoothness of the motion picture does not need to worry about.

The official name of the cool open official to A2 is “HiFi big content TV”, so the audio part is equipped with a high-fidelity audio system jointly provided by JBL, which is jointly designed by Kukai and Harman professional team. It is equipped with double bass radiator technology and can pass air movement. The bass effect is enhanced, and the four bass radiators can provide bass enhancement at the same time, improving the overall sound performance.


As for “big content”, it means that the entire A2 series will have 2 years of VIP content, as well as integrated education, travel, shopping mall, health, and game content. For example, in the field of education, the nation’s first TV education O2O platform has built-in intellectual education, Beva song, Guoguo Paradise and other contents; in the travel sector, it provides online travel services in cooperation with Ctrip and Travelen; and The shopping mall online shopping mall, and the first platform for health-care medical first and health-care 160 cooperation living room smart TV health detection and consultation, can record the user's physical health index in real time, check the health status, realize the TV remote consultation, seek medical advice, make an appointment registration Accompanied by medical services and other functions.

In terms of price, the three specifications of 65 inches, 55 inches, and 50 inches are 6,999 yuan, 4,999 yuan, and 3,499 yuan, respectively, which do not seem to be as cheap as you think. In fact, since Cool open last year from the complete independence of Skyworth, although it has also launched some products with very low prices, the real focus has been placed on a certain quality, and the price is not as good as other valuable products. Although this kind of strategy can hardly make Cool Open's sales grow at a geometric level in a short time, it is of great benefit to building brand value. After all, there is an old saying in China that is called "a penny and a piece of goods." Products that are too cheap may not necessarily be recognized by everyone.

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