How to choose the location of smart home franchise stores?


After more than a decade of exploration, the smart home industry finally saw the hope of landing in 2016. Whether it is end-consumers, real estate developers, or decoration companies, the acceptance of smart home products has increased very quickly. Many people who have engaged in the smart home business in the past two years have chosen smart home franchise stores to do it. Someone has failed and some have succeeded. What are the mysteries? Let's discuss together.

Whether it is a smart home franchise or an ordinary store, the first element is the location. From the beginning to the present, regarding the choice of smart home storefront location, there are several big differences. Some people choose to open in the prosperous commercial street. Some people choose to open around large-scale high-end communities. Some people choose to open stores in homes and building materials stores. From our experience, the third type, which is actually a smart home franchise store opened in a home store, will be even better.

Why do you say that? We analyze the advantages and disadvantages of the three storefronts:

One: bustling commercial street. Advantages: Large people flow, high exposure, and fast reputation. Disadvantages: large investment, customer quality is not high. Smart home franchise stores are opened in the prosperous commercial street. The investment needs to be very strong. At the same time, such stores are scarce resources and need to have exactly the right place. It is generally recommended that there be a strong local generation to take this approach.

Two: around large-scale high-end community. Advantages: Relatively accurate customers with low investment. Disadvantages: The customer needs are not clear. Smart home sales are generally carried out when new homes are renovated. Experience shops built around the community, it is best to choose a room that has just been submitted to the room, occupancy rate is low. This method is generally not recommended.

Three: building materials, home stores. Advantages: Relatively concentrated customer needs. Disadvantages: There is little traffic and drainage is needed. Building materials home stores are regarded as the best place for smart home sales, and are also the best locations for the proposed smart home franchise stores. Because the crowd visiting home building materials stores, with the decoration needs, is the smart home of precision customers. However, the disadvantage of such stores is that they usually have low traffic and may need to attract customers into the store through other means.

Smart home entrepreneurs can choose according to their own circumstances, of course, is not to say which one is the best and which is the worst. Each location has its own operating tactics, and we analyze it in detail.

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