According to the report, it is estimated that from 2012 to 2020, the domestic smart home market will grow at an annual rate of about 25%, and the market size will reach 357.6 billion yuan in 2020. With the increasing number of newcomers in the field of smart homes, under the seemingly blossoming scene, how to create a market structure that truly serves users, implement the enterprise development cooperation model, and gradually improve the problems in the industry such as product quality assurance. Revealed. With the 2016 Beijing International Smart Home Intelligent Building Exhibition opportunity, Qianjia Zhike was fortunate to invite Mr. Ye Long, Chairman of Ziguang Wulian, to have an exclusive interview to discuss the current development of the smart home industry and the marketing experience of Ziguang IOT. Chairman of the Board of Purple Lights, Ye Long One-stop marketing service from training to operation Although smart homes have also developed for more than a decade, compared with other traditional industries, most smart home manufacturers still lack the operating and marketing models of standardized systems. Mr. Ye Long said that Ziguang IOT has developed a one-stop service system for smart home franchise operations with perfect processes according to various market reactions, such as the 9 channel marketing strategies of the agent market, the Internet of Things hotel and office marketing programs, Real estate marketing, decoration company cooperation program and community property cooperation promotion program. In order to maintain the healthy development of the smart home market, in 2016, Ziguang IOT will hold a number of partner recruitment conferences and installation and commissioning engineer training sessions throughout the country. From the training to the operation, the one-stop marketing service system will be better implemented in the market. Mr. Ye Long said that with the explosion of the smart home market, Ziguang IOT has a large growth in the smart home market. Each quarter, a partner recruitment meeting will be held. The guests attending the conference and training meeting are not intended to When purchasing smart home products, they want to know more about the current market situation of smart homes, how to solve the difficulties of project cases, etc. As a well-known enterprise of smart homes, Ziguang IoT has the obligation to cultivate more talents in the industry and popularize them. Market operation awareness promotes healthy and rapid development of the industry. Purple Light IOT "Mobile Smart Experience Hall" As a high-tech product, smart home enters the family. Due to its "avant-garde sci-fi" characteristics, it is difficult for the general public to infer the feasibility of its practical application based on its existing knowledge, but the user experience of Ziguang IOT smart home is rich. The product features enable users to quickly understand and recognize smart homes, and accept the convenience and convenience of smart homes. As a purple light object with 68 kinds of smart home products, 15 major systems and other rich product lines, it is considered that there is nothing more than the actual display and use to reflect the functions of smart home products. Recently launched the "Mobile Smart Experience Hall", a box, put The smart home products and systems of the whole house are integrated, and the necessary tools for terminal marketing are created, so that you can no longer have to worry about showing smart homes to customers. The "Mobile Smart Experience Hall" sparrow is small, but it is extremely intelligent and well received by everyone. Smart home security issues: no need to worry As a project supported by the state. Smart home is optimistic about everyone. It is precisely because of its unlimited development prospects that many companies have poured into the industry, and while they are anxious to expand the influence of the industry, they also cause many industry loopholes. In the recent CCTV 315 party, it revealed that some smart home hardware products are prone to be invaded by security vulnerabilities and become an industry topic. Mr. Ye Long expressed his confidence in the current purple light IOT smart home system and product safety. Purple Light IOT Smart Sleep Monitoring System Mr. Ye Long believes that a good smart product must first meet three conditions, with good stability; convenient operation; and rich functions. As a provider of smart home solutions for the whole house, he said that Violet IOT has devoted a lot of efforts to solve the stability problem of smart homes and achieved industry leading results. Ziguang IOT also seeks breakthroughs in product safety and builds its own service platform to ensure the security and stability of customer information. For example, the cooperation with Haikang, Dahua and other service platforms was free for the first two years, but it will be charged after two years. For better customer service, Ziguang Property has its own platform and server. The video is stored on the service platform of Ziguang IOT. If there is an accident, Ziguang IOT will solve the problem for the first time. It is reported that in order to further protect the information security of users, Ziguang IOT has developed its own host new product (the “gatewayâ€) based on the cloud platform. The host computer as an independent system can store all the data and information of the customer locally. Inside the host, the products and systems of Ziguang IOT are completely independent. When the cloud platform is attacked by hackers, the local server where the host is located will also operate normally, and the overall architecture will be more secure and stable. Ziguang IOT's smart home display area, attracting the attention of exhibitors and merchants Cooperation with real estate developers is an important force for smart homes to become urgently needed. With the transformation from real estate to intensive, the product design has gradually changed from standardization to individualization. At the beginning, some enterprises have chosen to allocate smart homes for some of their product lines to increase the gold content of the project, which brings new opportunities for the development of smart homes. . Many real estate business giants cooperated with smart home enterprises to launch smart-packed houses and smart communities. Recently, in the joint launch conference of Ali Smart and Hangzhou Vanke, Zhongfang Group built the first smart community project in Longyang, Longhu Huayuan, Ziguang IOT It is the sole provider of intelligent equipment for the whole house in the project. However, there are few companies that can provide true overall smart home systems and products like Ziguang IoT. Multi-user and whole-house smart solutions have been favored by the market. In this regard, Ye Dong believes that although this is the trend of the development of the smart home industry, but more brings the challenges of market development, what we are doing now is to improve people's quality of life and improve their lifestyle. Let the smart home gradually become a life just needs.
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