"Hengxing Gaohong is a strong-following group. Since 2012, it has spared no effort in researching and developing filament lamps. In 2014, LED filament lamps encountered the market Waterloo. Many companies were forced to withdraw, but in the end we persisted." Stellar Gaohong General Manager Lin Feng said at the "2016 High-tech LED National Tour Survey Activity - Filament Lamp Special Seminar". It is understood that the production of LED filament lamps by stellar Gaohong involves the entire industrial chain, and the whole industry chain is completed by brackets, packaging, power supply, blowing, sealing and assembly. Up to now, Stellar Gaohong has developed into one of the largest manufacturers of LED filament bulbs in China. "LED filament lamp is a revolution in technology, but also a reincarnation of fate, revisiting the incandescent complex." Lin Feng revealed deep feelings for LED filaments in his speech. At present, market demand and production companies are showing rapid growth. According to statistics from the High-tech Research Institute LED Research Institute (GGII), in 2015, China's LED filament lamp exports reached US$13.736 million, a year-on-year increase of 197.13%. As the market becomes more transparent, the living space of importers will become smaller and smaller. Lin Feng believes that in the future, the procurement subject of the filament lamp order will evolve to the brand, and its purchasing behavior will be more rational, paying more attention to the comprehensive advantages brought by many factors such as product, delivery, scale, quality, cost, etc., rather than simply fast. The reaction adds a low price. At that time, factories with a certain scale and quality accumulation will be able to gain more market share, and some speculative small enterprises will gradually withdraw from the LED filament lamp market competition. The more intense the competition, the more serious the product homogenization. In the early days of product development, Stellar Gaohong began to make patent layouts in order to find a way to differentiate products and compete more quickly. Innovation has always been a hot topic, and filament lamp products also need innovation. Whether it is the appearance of the product, the product process, or the product formula, it needs to be constantly upgraded and changed. For a company, a patent is like its own territory, sacred and inviolable. Many LED companies build multi-dimensional patent protection systems from materials, processes, formulations and product shapes. Up to now, Stellar Gaohong has declared and obtained more than 80 patents on the filament lamp products, including 13 national patents for curved filament lamps, 2 for EU patents and 1 for US patents. “After four years of development, the stellar Gaohong curved filament series products have become the industry's first.†Lin Feng said proudly. For the size and layout of the market, Stellar Gaohong adopts a diversified approach to marketing. In the development of the domestic market, the use of shareholder direct sellers + channels + Internet online and offline, O2O model, within two years to attract 50 large and medium-sized city distribution partners to join the stellar Gaohong to become a shareholder direct seller. In addition, 5 million yuan was invested in the construction of the stellar Gaohong brand. In the development of the international market, the use of foreign direct sales companies + patent + brand operating model. At present, it has set up three direct sales centers in Eastern Europe, Western Europe and Northern Europe, direct selling company products, operating "hesunny" brand (has registered trademarks in many countries, and has applied for LED filament lamp patents in Europe and America).
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Stellar Gao Hong, deputy general manager Lin Feng 