CANTV new color TV launch W55 flagship price is very "proud of"

On April 21, CANTV released a new 2016 series of color TVs in Beijing. At the same time, CANTV officially announced the name of the Chinese brand CANTV “Keeping up”. CANTV is backed by China International Broadcasting Station (CRI) and licensee China International Broadcasting Network (CIBN), relying on its policy support and media resources to create a brand new Internet brand television.


At the press conference, CANTV released a total of four new "Super TV" models, including 55-inch size segments, including the flagship W55 and the cost-effective F55S, as well as 50-inch new C50S and C32 small-size TVs. The author learned that the flagship W55 TV is priced at 4,599 yuan, which is less advantageous in terms of price compared to the Internet brands such as cutting-edge micro whale and PPTV.


According to the CANTV brand founder, Fu Qiang, the penetration rate of 4K TV in 2016 will reach 43.9%, and the market penetration rate of 55-size TV products will reach about 18% in the same period. Therefore, for CANTV, it is particularly important to launch a 55-inch flagship color TV with excellent picture quality and cost performance. The CANTV W55 flagship model was born.


Picture quality is undoubtedly very important for color TV products. CANTV W55 resolution reached 38402160 Ultra HD level, using the top RGB 4K screen, but unfortunately the explanation process did not disclose the screen vendor information. The NTSC color gamut value is as high as 92%. In fact, we all know that color gamut coverage is only a limit value. Currently, color gamut coverage of different products of LCD TVs is in the range of 70-120%, but it is difficult to say that the color gamut value is lower. difference.

Therefore, the television gamut value is only a reference value. If it is said that "the gamut is high, the picture quality is good," then QD TV is obviously more advantageous.


The hardware configuration is at the mid level of the smart TV. MSD6A828 64-bit CPU with Mali450MP4 GPU, 2GB DDR3 memory can guarantee the user's good experience in TV. Android 5.0 system will undoubtedly bring us smarter and more convenient new gameplay, and it can meet the needs of most home users.


CANTV W55 prices relative to some models of mainstream brands do have certain advantages, but today, the price of cool 55-inch OLED has been below 10,000 yuan, millet 65-inch surface model 8999, someone bought content to send TV...

The author believes that the price of CANTV W55 4599 is very easy to place it in an awkward position. If it is slightly greener than the industry seniors, the highlight of CANTV W55 is hard to convince consumers in the face of some Internet brands.


At the press conference, we can see the quality contrast. All machine frames are completely blocked, allowing users to select their favorite one by playing videos and comparing the quality of the images. On the spot comparison, almost everyone's choices all point to CANTV.

The author concludes:

As a brand-new internet brand television, CANTV has a certain advantage when it has a CIBN background. At the same time, there is still much room for development in video content integration and intelligent application extension. The whole process of the event is summarized as nothing more than two things, the announcement of the “seeing the Chinese” brand name and the launch of new series of products. Although it seems that the CANTV W55 flagship picture quality performed better through the on-site comparison, where does the TV panel actually originate from is a mystery. Secondly, how much can consumers pay for a very competitive price? Let us wait and see.

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