Shop lighting: how to make goods a visual focus

The first point of store lighting, attractive, attracts customers to enter. The second point, comfort, allows customers to stay. The third point: focus, let customers pay attention to goods. The reason is very understandable, after all, no one wants to "scare the eye." However, too many cases are to hog the eyeballs live! In this article, the Chiang Kai-shek classmates who do optical design, when they are accompanying someone to go shopping, can't help but have an "occupational disease" attack, see those "frightening eyeballs" lighting methods, spit a slot, and took a trick. Readers, is your "occupational disease" also frequent? Also write your thoughts, spit, and especially good.
Chiang Kai-shek went shopping at a brand flagship store on weekends. As a lighting artist who has been working for many years, he always feels awkward about the corner of this ultra-shock.
1 shop overall
Figure: The whole store.
The overall pattern is like this (over the head and the merchandise photo), the whole pattern is basically shiny stainless steel material, surrounded by advertising LOGO, three sides in the lattice window, each window display a special T-shirt, in fact, I like it This kind of display, especially if it is a limited edition of a certain characteristic clothes, I think it will be very feel, even brothers I like, after 90 00 can not feel the impulse to buy?
Just look at the clothes in the window first:
2 clothes in the window3 clothes in the window
Clothes are not limited edition, there are special clothes, even if I always think that the circle around the lamp is something that has no practical position (I don’t know if you feel this way), and the glare flies into my eyes and hurts the egg. Then, after the reflection of the stainless steel next to it, my eyes are that tired (I was read by Guanyin?)
(I was thinking) What exactly do you want me to see, and dazzle the light that does not pay for it?
Hey! (Is sick) - can this be done?
4 Place polarized LED lamps in the showcase
Figure: Place polarized LED luminaires in the showcase, and the light shines on the display.
唉 Maya, are all doing light, how it feels a bit different, "flying" into my eyes seems to be very little, but the clothes are bright and bright, with personality, how this little man is so "Q", how this pattern So vivid, (I can't help myself) It's so attractive for ordinary clothes!
Editor's Note: Please note that the "slight glare" in the previous paragraph and the "bright glare" in this paragraph are different from each other, huh, huh~~
Come to the technical data:

5LED lamps
Display box size: 850mm * 650mm * 10mm, lighting lumens: 975lm * 2 = 1950lm
Average illumination: 1210lx
Maximum illumination: 2027lx;
Minimum illumination: 630lx
Uniformity: 0.512
This data is very beautiful, how come it is, it is necessary to talk about our focus, make rational use of the optics of the luminaire.
6 luminaire optics
From the above beam angle analysis, the angle is about 10*100°, the most important thing is to have a deflection angle of about 8°, so the luminaire can be placed completely on the top, so as to ensure the convenience of installation, as much as possible. The light fixtures are hidden to achieve the effect of "seeing the light without seeing the light", which can not only show the display products in the window better to the customer, but also enhance the desire to purchase. This is the charm of the light.

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