Optronics Lighting e-commerce success

The annual "Double 11" e-Commerce War finally came to an end. From official data, the transaction value exceeded RMB 57.1 billion. For three years ago, this figure is no one can imagine. It took more than 8 hours in 2012 to reach a sales volume of 5 billion. It took only 14 minutes this year. The rapid development of e-commerce is amazing. The LED lighting industry record in 2014 was even more prominent, but in the eyes of Tsing Mao's chief operating officer, Zhang Yong, he said that the double eleven sold 3 million lights, in fact, it also embodies the hard work and sweat of the major brands in the home lighting industry. Many companies even began to lay out six months ago. The purpose is to be able to carry out product marketing in this high-spirited festival, to promote product sales, a blockbuster, to achieve a "double harvest" in the brand and sales.

Op lighting's success

The sales competition of Tmall's home building materials is still fierce this year. Although the appearance of the new brand is short-lived, the first place is firmly occupied by Op lighting. Since last year, Op lighting has been gradually making efforts in e-commerce, rushed to the lighting products (light source + lighting lighting category) trading list TOP1, this year still maintained this momentum, with sales of 94.5 million yuan occupy the sales list The top spot is about three times the second place. Ma Yun once said that the emergence of "Double 11" is a battle between the new economy, new business models and traditional business models. Domestic lamp companies are numerous and their development methods are not the same. Every important marketing festival is also a great time for major companies to "train their troops." Op lighting is one of the leading lighting brands in China. Its development is worth learning and learning from other companies and manufacturers.

Behind the success of Optronics

Whether the double 11 is successful or not, product selection is very important. In order to tie in with the concept of "Europe Lighting One-stop purchase of high-quality LED all-in-one", the features of all e-commerce platform products have undergone major adjustments and upgrades based on consumer demand. For example, Lover City Love, Snow Queen, etc. LED living room light series, the upgrade of the dimming and tinting function, allowing consumers to enjoy different lighting environments on different occasions, while the brightness and light color can also be adjusted according to demand . The bedroom lights, such as Yu Shan and Platinum Jade, have upgraded the subsection dimming function, which allows consumers to adjust according to their needs at any time before going to bed, watching TV or adjusting brightness.

Based on consumer demand for product selection, e-commerce itself is also one of the necessary conditions for success. Optronics completed the selection of goods and stocking details at the end of May. It completed the project for new product development in June and began to implement the double 11 stocking plan in August. The publicity preparation for the entire network started in September. This intense preparation and quick response came from the comprehensive and effective linkage of the internal mechanisms of Op Lighting. The Opto Double 11's new product development, warehousing and after-sales services are all staffed with special projects, review the project on a regular basis, and deal with the problems at the first time. The timely completion of each small project laid a solid foundation for the success of the entire Double 11 project.

Nervous and busy customer service "small two"

One of the most critical factors in the success or failure of any event is in people. The transcripts handed out by the Optronics e-commerce company not only represented the efforts of the e-commerce team, but also was the result of Optronic Lighting's lofty achievements. Including the e-commerce team, OP Lighting employees are full of vigor and passion. While each person performs his duties, there is no shortage of creative thinking and improvement attempts in his work. For example, the double 11 and Tucao are still the most out of stock or under-supply phenomenon, which not only directly affect sales and turnover but also damage the brand image. The Optronics e-commerce and supply chain team based on past experience continuously summed up early planning, good record keeping, consistent and smooth communication, and finally withstand the test of Double Eleven.

Double 11's score is not achieved in one day, not a team. Whether it is a product or a service, a series of changes based on consumer demand is precisely what Op lighting has to do with C2B.

The reason why C2B has become the exploration of many new business development models is that it is timely to cater to the inner needs of today's 80s and 90s as the mainstream consumer groups, listening to their voices and paying attention to them. expression. For merchants, its introduction will help merchants more accurately target consumers, prepare goods in advance, reduce inventory, and more effectively manage the upstream and downstream supply chains, and more accurately provide the service forms consumers need. We say that any model of innovation must truly take the consumer as the core to go further. To satisfy the consumer's psychology, companies can gain greater benefits.