NVC lighting in the third round of the fight to "separate" dealers sigh when is the end

[Text|High-tech LED fire] A few days ago, there was new progress in the battle between Wu Wang. "Wang Donglei Weibo is now a ruling by the Chongqing High Court, ruling Wu Changjiang illegal." The infighting of NVC lighting has already risen from the "water warfare" to the legal level. However, in the dark, the small movements of the two sides have not stopped, and they all compete for the factories, channels, and markets with the "Master of NVC".


On September 16th, Chongqing Wanzhou Base, which owns “Wu”, resumed shipments, and it was relatively distant from the Huizhou base in Guangdong. Obviously, this part of suppliers and distributors who are willing to follow Wu Changjiang have left the biggest distribution system controlled by Wang Donglei. It can be seen that the original distribution system and terminal market of NVC Lighting have been divided, and the internal division of NVC has become a reality.

Infighting inevitably hits the hearts of the people of the NVC, from production employees to operation centers, dealers, etc., it is difficult to relieve this innocent disaster.

The head of the NVC lighting project in Northeast China once said to the high-tech LED reporter: "Now the NVC headquarters stopped supplying the operation center, and the operation center stopped supplying the distributors. There is not much dealer for the retail channel. Impact, because the demand for retail is small, it can be maintained by inventory, but it has a great impact on the engineering department."

Although according to the latest news, both Wang Donglei and Wu Changjiang have tried their best to "restore" in their respective controlled territories, but the destructive power of the internal channels on the terminal channels is still spreading.

“Now some core dealers are still not shaken, but many second- and third-line dealers are already looking around, looking for other brands, or trying to jointly represent NVC and other brands.” A dealership who experienced the second round of fighting in 2012 Out of the real state of the NVC dealer.

According to the survey of high-tech LED reporters: At present, 68% of dealers said that the business has been affected, while 21% said that the impact is not significant, and 11% said it remains to be seen.




Zhang Xiaofei, chairman of Gaogong LED, believes that “the NVC infighting has added more suspense to the lighting industry pattern that has been variable.” The tiger fell to Pingyang, and the wolves surging, diligently on Optoelectronics, Op, Sanxiong, Aurora, etc. The NVC channel is a sharp-knife, wanting to divide.

As a listed company, NVC's third round of "internal chaos" broke the nervousness of investors again, and the bleak transcripts of NVC's semi-annual financial report in 2014 may cause some shareholders to retreat. The financial report shows that the owner's profit of NVC Lighting's parent company in the first half of this year was 58.043 million yuan, a decrease of 28.55% compared with 8.123 million yuan in the same period last year. Some insiders pointed out that the "family bed" dream of "Wu Wang" was an important factor that caused the loss of the shareholders of NVC today.

"Saint Seiya" Wu Changjiang 3 rounds of fighting:
Out Transfer result
Round 1 In 2005, Wu Changjiang and the two founders of NVC Lighting disagreed and lost the position of chairman. Received support from NVC Lighting. Return to NVC.
Round 2 On May 25, 2012, Wu Changjiang resigned as the chairman and CEO of the company. The NVC Lighting Headquarters, Chongqing Wanzhou Factory, and Guangdong Huizhou Factory went on strike, and the dealers stopped placing orders.
Under the strength of Dehao Runda, Wu Changjiang returned to NVC. From January 14, 2013, he served as CEO of NVC Lighting.
Round 3 On the evening of August 8, 2014, NVC Lighting issued an announcement announcing the removal of Wu Changjiang as an executive director and CEO. On September 16, the Chongqing Wanzhou base with “Wu” resumed delivery. NVC "separates." No seeing

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