Ming Wei Electronics: Ten years, then start again

<strong>[Source: Gaogong LED's "LED Good Products" magazine February issue / He Wei]

As the market demand for energy-efficient LED lighting products continues to grow, the market space for LED drivers is also rapidly released. In this context, more and more traditional IC companies have entered the LED driver market, and a number of mature driver IC products have emerged in the fields of lighting, backlight and display. At the same time, downstream customers have put forward higher requirements for drive solutions.

“In the stage where the current opportunities and challenges coexist, the professionalism of the enterprise and the uniqueness of the products are the key to seize the market.” Li Zhaohua, deputy general manager of Shenzhen Mingwei Electronics Co., Ltd. (hereinafter referred to as “Mingwei Electronics”) said that At the beginning of its establishment, the company set clear market objectives and clear product line planning. For ten years, the company has been focusing on power management and LED driver IC research and development. In 2012, the company's related product sales exceeded 300 million yuan.

"2013 is the beginning of another new journey after the company was founded ten years ago." In Li Zhaohua's view, the future development of the LED driver IC industry depends on lighting.

Do not follow market followers

"LED lighting is constantly evolving, technology is developing rapidly, and the future market structure is still difficult to predict. Especially for the supporting enterprises in the industrial chain, only by keeping up with changes in market demand and continuously upgrading technology, can we continue to operate." Li Zhaohua revealed that the company At the beginning of 2009, the focus was shifted to the design and development of LED lighting drivers and power management ICs.

In the face of the ever-changing market situation, keeping products innovative is the key. "The evolution of the market is both the pressure of innovation and the driving force for innovation." Li Zhaohua pointed out that lighting and driving, complement each other, can not rely on unilateral development.

Products must be integrated with the market, Mingwei Electronics will analyze the future technology trends and market trends according to the constructive needs of customers, and cooperate with customers to design products that can lead the market. Continuously upgrade product performance through technical research and customer needs. "Either IC-guided applications or application-guided ICs have limitations that cannot be broken. Only by cooperating with each other can we achieve the goal of reducing costs."

Of course, there will be competition if there is innovation. “Any company that wants to maintain strong competitiveness in the market can only achieve continuous innovation in product design by relying on unique design and production processes.” Li Zhaohua pointed out that the current product homogenization problem has become the LED industry. The cancer is particularly serious in the downstream lighting and display industries.

"Rather than waiting for other people's products to defeat their products, it is better to use their own products to lead the trend of the whole market." Li Zhaohua said that based on this business philosophy, the company recently introduced a high power factor LED lighting driver chip SM2087. .

This chip adopts four-way segmented patented technology and 700V CDMOS hybrid process. The power factor is greater than 0.95, the conversion efficiency is over 90%, the output current is consistent, and the batch accuracy is less than ±5%. The product can easily pass the EMC standard and does not require electrolytic capacitors, so that the life of the lamp is guaranteed to a certain extent. At the same time, there are very few external components, and the system BOM cost is extremely low, making it easy to batch work.

Unfinished: For more information, please refer to the February issue of Gaogong LED's "LED Good Products" magazine.

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