The only way out for high-end self-owned brand air-energy heat pump companies

At present, although there are more than 500 enterprises in the air energy water heater (heat pump water heater) industry, the characteristics of “small and scattered” are still very obvious. As far as the entire industry is concerned, it is still in a loose state of development, lacking guidance from professional organizations. And synergy. There is a lack of cooperation between enterprises, and there are serious problems in the domestic technology and market operations. Many people think that the air-energy heat pump water heater is a huge profits industry, so some small and medium-sized manufacturers do not have regulatory technology have joined, abruptly made the air heat pump water heater made water-reduced water heater smaller version. Some irresponsible manufacturers hold the mentality of not seeking long-term development and just want to “get away from it”, and use it to blindly exaggerate the function of products for their own interests to deceive consumers.

Although China's air-energy heat pump industry began to enter the rising period of development, many companies have rushed into the market without a certain level of technology and R&D strength. They have adopted low-cost strategies in the market game and have been hastily involved in the installation process, causing the market to exist. Many problem products have affected the image of air heat pump products in the mind of customers.

Air-conditioning refrigeration market experts pointed out that at present, many companies and products are playing a "price war" and can not bring development for the air-energy heat pump water heater companies, only a solid foundation, build high-end independent brand is the way out of the air-energy heat pump water heater companies, Independent brands can bring premiums to businesses. Air-energy heat pump water heater products can be easily imitated, and marketing methods may also be plagiarized. However, self-owned brands are derived from the emotional connections of consumers and cannot be replaced. Independent branding is an important part of many strategies adopted by air-energy heat pump water heater companies to cope with market competition. The fundamental purpose of self-owned brand building is to enhance the brand image of air-heat heat pump water heaters, and to use brand influence and appeal to achieve more. Great economic benefits, thus creating the ultimate competitiveness of air energy heat pump water heater companies. The key to improving the core competitiveness of the air-energy heat pump water heater brand lies in the quality of the product. Product is the fundamental of all brand marketing, and it is also the ultimate goal of consumer spending. Therefore, it can be said that product quality is the lifeline of a company.

The development of an industry is always experienced after a big wave of sand, in order to form a core brand, leading the industry to mature development. Therefore, when the air-heat heat pump water heater industry is still in its infancy, companies need to act quickly to improve their R&D capabilities, innovate energy-saving technologies, accumulate their own advantages, and win the overall strength of the “independent brands” operation in the survival and fittest criteria of the market economy. If you can't firmly grasp this goal, then any branding activity will be meaningless.