HTC: China has become the largest market

In early December, Nokia and China Mobile launched the TD-SCDMA model Lumia 920T, which uses the Microsoft Windows Phone 8 (WP) operating system, and drove Nokia's stock price to soar. The next day, HTC took over the "baton" from Nokia and launched two WP models HTC 8X and HTC 8S at a stretch. Two major brands grabbed before the release of mainstream iPhone5, quite tacitly staged a WP mobile counterattack drama. However, when Apple announced that China’s iPhone 5 had sold more than 2 million units in three days, Nokia’s and HTC’s WP models have yet to be officially launched, and “open knife” has begun its battle in the end of the year. According to Apple’s official description, China has become Apple’s second-largest global market after the United States. Similarly, for Nokia, HTC and even in the budding Microsoft WP system, the potential of China is also the most important market and "battlefield."

China has become HTC's largest market

Since reaching a patent settlement with Apple, HTC's actions have suddenly become “aesthetic” and the overall strategy has become more aggressive. The most typical example is the support for the WP model.

In September of this year, HTC closely followed Nokia's layout on the WP system and released its own smartphone 8X and 8S equipped with the WP8 operating system. However, due to Microsoft's unified release requirements, this phone was not officially debuted until early December. “From the beginning of its creation, HTC is thinking about how to bring the best experience to consumers and hopes to bring unique and extraordinary experiences to consumers through its own innovation and development. According to Ren Weiguang, the president of HTC China, China has already Being one of the largest and most important markets for HTC, HTC has also made remarkable achievements in its recent development in China.

Ren Weiguang did have the right feelings to say this. This year, especially before the settlement with Apple's patents, HTC has been struggling in the North American market. Although every quarter has been profitable, its performance has fallen. However, in the Chinese market, as HTC decisively broke into the dual-card thousand dollar smart machine market, and related to the new desire to V-series sales, China has become one of HTC's best performing regional markets in the world.

Like Nokia's Lumia 920, the HTC 8X and HTC 8S are also the world's first WP8 handsets, with the HTC 8X first adopting a front-facing camera with 2.1 million pixels, f/2.0 aperture and 88-degree wide-angle, and supporting 1080p high-definition recording. Like the HTC phone using Android, these two WP phones also incorporate HTC's unique Beats Audio sound effects. Ren Weiguang said that HTC 8X and HTC 8S will also cooperate with the three major operators to meet the needs of different network standards consumers. Among them, 8X dominates the high-end market, and 8S is priced at 1999 yuan, with the main target being mid-range.

WP camp secretly competing
With the introduction of WP models of the two major brands of HTC and Nokia, the voice of Microsoft’s WP camp in the country has suddenly increased a lot, and the recent limelight has even overshadowed the Android camp. However, in addition to looking "unanimously", HTC and Nokia are still secretly "strength." As early as September of this year when HTC 8X was released overseas, it was announced that Nokia would file a lawsuit against HTC. The shape and colorful design of the 8X are similar to Nokia's Lumia 820. Although in the end Nokia did not shoot, the two sides have been quite aggressive.

On the 5th of this month, Nokia officially released the Lumia 920T in China. The next day, HTC immediately launched the licensed version of 8X and 8S. In addition, 920T has obtained the network license of the Ministry of Industry and Information Technology in November this year, but so far it has not yet officially listed for sale. In contrast, HTC's 8X and 8S versions (CDMA2000WCDMATD-SCDMA) have a total of six models just a few days after getting network access licenses, and they immediately opened a "limited sales" channel on HTC's official website.

"Now HTC's approach is somewhat similar to that of Samsung, and it will slow down quickly." Huai Consulting's consumer electronics industry analyst Li Yuankai told Southern Reporter that it can be obviously felt that after the patent settlement with Apple, HTC's actions have accelerated a lot. He thinks this is excusable, "after the patent reconciliation, HTC will have extra patent expenses, naturally need better sales performance to support."

For the WP system, Nokia CEO Elop believes that its greatest advantage is that it can bring something special to users. “The Android machine is the same, but WP is different.” In Ren Weiguang’s view, developing WP is like “tightrope walking”. . Because the WP system is not like the Apple system is closed, and not as open as Andrews can achieve a hundred flowers, so the difference in the competition on the platform is the key. He thinks that WP8 now has a great improvement in terms of fluency and software. "HTC and Microsoft have to wait for the breakthrough point of Windows Phone."