Ten years ago today, Jobs took MacBook Air out of his portfolio

On January 16, 10 years ago, Apple co-founder Steve Jobs made a memorable appearance at Macworld 2008, where he introduced the groundbreaking MacBook Air. With a dramatic flair, he pulled the device from a standard-sized paper envelope and declared, “This is the world’s thinnest laptop.” The moment stunned the audience and redefined what was possible in portable computing.

This event marked a turning point for Apple and the entire laptop industry. Unlike previous Macworld events, this one coincided with the end of the Consumer Electronics Show (CES) and just days before Bill Gates’ farewell to Microsoft. Jobs’ surprise reveal of the MacBook Air created an instant buzz and set a new benchmark for design and innovation.

At the time, other manufacturers had already released lightweight laptops, but they were still bulky, weighing over 3 pounds and featuring small screens. Apple, however, managed to create a sleek, wedge-shaped notebook that was thinner than any competitor’s offering—such as the Sony TZ series—which was considered one of the thinnest laptops of 2008. This engineering marvel signaled the beginning of a new era in laptop design.

The original MacBook Air was minimalist in design. It featured only one USB port, no CD drive, and a limited number of ports. Instead, Apple focused on integrating multi-touch trackpads and solid-state drives (SSDs), which were cutting-edge at the time. Despite its simplicity, the MacBook Air was expensive, starting at $1,799—a hefty price even by today’s standards.

It took several years for Windows-based laptop manufacturers to catch up with Apple’s vision. For a while, Apple’s laptops received widespread acclaim. However, over time, competitors began to surpass them in terms of display quality, performance, and features. Even now, Apple continues to sell the MacBook Air, starting at $999, but its design feels outdated compared to modern alternatives like the Surface Laptop or Dell XPS 13.

Despite its age, Apple has yet to redesign the MacBook Air to compete more effectively with newer models. While the company introduced the 12-inch MacBook, it hasn’t achieved the same level of popularity as the MacBook Air. Although there’s always a chance Apple might surprise us with a fresh update, the current model has remained unchanged for nearly three years, giving it the feel of a relic waiting for its final chapter.

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