Cypress's new brand: "Embedded In Tomorrow"

Hassane El-Khoury

Cypress Director, President and Chief Executive Officer

Cypress 3.0

Corporate branding isn't just about looking good—it's a promise to customers, shareholders, and employees. At Cypress, we believe that our brand identity reflects who we are and what we stand for.

If you've been following Cypress, you might have noticed our new logo and slogan: "Embedded In Tomorrow." This marks the first major brand evolution since our founding 35 years ago. Through this rebranding, we're reinforcing our vision and strategy with Cypress 3.0—aiming to grow faster than the semiconductor market, while delivering system-level solutions, microcontroller combinations, wireless, wired connectivity, analog, and memory products.

We Live for Problems

In March, Cypress launched a bold new branding campaign at Embedded World—the world’s largest event for embedded engineers—titled “We Live for Problems.” This campaign reflects our belief that solving today’s challenges is the key to building tomorrow’s innovations. Let’s take a closer look at how we made an impact at this year’s show.

From train stations to our booth, our ads were everywhere. Even if you weren’t at the event, you might have seen us on digital billboards in Times Square or through our online campaigns. The visibility was incredible, and it helped reinforce our message of innovation and problem-solving.

Cypress exhibits at Embedded World (above) and boarded the Thomson Reuters electronic billboard in Times Square, New York (below)

When we first introduced the campaign internally, we got a lot of feedback—like “don’t talk about problems” or “avoid red in your slogans.” But we chose to break the rules. After all, this is who we are: a company that thrives on solving real-world challenges.

At Cypress, we’re an engineering-driven company focused on helping customers build the most innovative automotive, industrial, and consumer products. Our mission is to solve problems, not just create products.

PSoC® 6 MCU

Our customers often reach out when they face a challenge. That’s when we step in—driven by innovation, focused on results, and always looking for better ways to help them succeed. We don’t shy away from difficult questions; instead, we use them as opportunities to push boundaries and develop smarter solutions.

This mindset led us to launch the PSoC® 6 MCU at Embedded World. Built on our flexible 40nm platform, this new product helps address critical industry needs:

How to reduce power consumption or improve security.

How to design a flexible architecture that adapts to evolving standards.

How to deliver powerful, easy-to-use software that makes everything work together seamlessly.

Brand Promise

I often remind our team: every customer problem has a solution. And that’s exactly why Cypress is here—to be the partner that helps you overcome challenges and achieve your goals.

That’s the essence of our brand promise. “Embedded In Tomorrow” isn’t just a slogan—it’s a guiding principle that shapes our decisions, strategies, and how we serve our customers.

Embedded In Tomorrow represents more than just a new look. It’s a commitment to being fearless, forward-thinking, reliable, and fast—qualities that define our approach to innovation and customer service.

At the core of everything we do is our promise to customers, shareholders, and employees. We’re dedicated to creating solutions that sense, connect, learn, respond, and make life easier. Whether at home, at work, or on the go, we aim to save you time and effort, and deliver a better user experience.

We’re excited about our new brand and the future of Cypress 3.0. Click below to read the original article or watch the full video to learn more.

This is a fresh take on what Cypress stands for. It’s different from what you might expect, but it’s definitely worth watching. Enjoy!