This is a cross-border and pluralistic era, especially in the past few years, many IT technology brands continue to extend their product lines and territories. Including home appliance brands push mobile phones, and mobile phone brands have to be on television. This cross-border diversification is a common cause in many markets today. Recently, the audiovisual circle was particularly informed that the Internet mega-wine brand MicroWhale Technology will launch the first intelligent micro-projector across the border in late October. It should be noted that the microwhale has been a little more than a year in the field of television and can be considered a brand new to the military. Why, after this TV new army is playing smart TVs, is it going to step on the "intelligent micro-investment" territory? Since its inception last year, the television product lineup has been continuously expanding. It has already reached 6 sizes and 9 models of Internet TVs, forming a smart terminal multi-product line intelligent terminal matrix including TV, VR, and audio. The display size segment has also been continuously upgraded and expanded. The TV size is 78 inches. This is a flagship new TV that was just launched in early August and is priced at about 40 million yuan. However, from the fact that 80-inch or larger TVs have already been introduced in the market, they have encountered a bottleneck in terms of pricing and installation. This means that people have to pay a high price for the realization of large-size display and enter their own homes. The threshold is hard because it is not easy to install and handle. So how can we achieve large size and the price is relatively affordable, but also easily as home? So many companies are looking at the "Smart Pico Projector" product. In particular, in the past two years, smart micro-investment has been continuously optimized and upgraded on the product, and the traditional projectors and televisions have been greatly optimized in terms of ease of use, portability, application environment, and usage scenarios of users, such as By interacting with mobile devices such as smartphones and tablet computers wirelessly, you can watch large-screen movies and TV shows, play games, and assist in office work. These advantages just pose a great threat to traditional projectors and televisions, especially their overlap in application scenarios. For example, smart micro projectors can watch videos and play games in home entertainment scenes just like TV smart TVs; they can show PPT in a business office scene as well as projectors, and they can do more. Smart micro-projection seems to have become a wonderful combination of "projector + curtain + home audio + CD player", and it has become a "new phenomenon" in the current consumer entertainment market between home entertainment and business office. It is quietly emerging as a new hot spot. The young whale TV's young genes carried at the beginning of its birth have given it the brand spirit of pursuing breakthroughs and adhering to challenges. Micro whales have always improved themselves around the consumer demand and user experience of young groups and sought to bring more shocking and more impactful audiovisual experiences to younger groups. While smart micro-investment products, although not as large as the smart TV market, but it is relatively a blue ocean market, and to achieve a display of large size and lower cost, coupled with their own advantages in the content of ecology, in the layout of the smart micro-projection market There is an inherent advantage, so micro-whale technology involved in smart micro-projector will bring a lot of expectations in the industry, the specific news to wait for the arrival of the conference in late October.
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Intelligent micro-investment market to come to Internet TV big? Not millet or music
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