The Swiss watch Swatch should be a familiar name. Three years ago, the world's largest watchmaker, the Swatch Group, triumphed and won record sales. Swatch CEO Nick Hayek announced in an interview with several newspapers in early 2015 and early 2016 that he will take the company into a new direction and start the electric vehicle battery project to achieve 100 by 2020. A sales target of $15 billion. But investors say the plan is costly and unrealistic. Group sales in 2016 are expected to be lower than last year's 8.45 billion Swiss francs ($8.36 billion), and stocks are rising. Hayek refuses to complete its daily efficiency target. The reduction in funding has triggered investors’ doubts about the group’s strategy. Urs Beck, EFG Asset Management's fund manager, listed Swatch as one of the top ten holding assets. He said that Hayek has lost the trust of some investors because the latter's forecast is not always It is a reality. "When he said 10, you know that it is actually 5," Baker said. "The information about Swatch's battery is very limited, and Hayek's predictions often take a long time to cash." Carine Menache runs an investment company and holds a large number of Swatch shares. She believes that the road ahead is definitely not smooth, but she continues to increase her position when the stock price fell below 250 Swiss francs in August. “It seems to be a reinvention, but hope is not an investment strategy,†she said, adding that Hayek is a good manager, but the products should be diversified, more involved in luxury accessories, and more. Limited edition or smart watch. "I haven't heard that they are cutting costs, but they should do it." A spokesperson for the Swatch Group declined to comment on the group strategy. He said the company has been managing costs but is not planning to cut production capacity now or in the future. He talked about Hayek’s acceptance of the Swiss “handelszeitung†in October this year, when he said: “We are not just waiting, we are always moving forward, but there is no reason to change our strategy. As for efficiency and cost , we always try to get better." Hayek often emphasizes that he and his family, the controlling shareholder of the group, will not cut jobs or raise prices to please the financial markets seeking short-term profits. So far this year, Swatch's share price has fallen by 10% on the basis of a 21% decline last year. In contrast, its rival Richemont shares fell 7% and 19%, respectively. In terms of 12-month P/E, Swatch is 85% of Richemont. According to IHS Markit, the short-term interest of Swatch's bearer stocks is above 20%, which is below the peak of earlier this year, but it is still high, reflecting strong sentiment and the stock price will fall further. Double Sided Pcb,Double-Layer Circuit Boards,Double-Layer Pcb Circuit Board,Double Sided Circuit Board Shenzheng Weifu Circuit Technology Co.Ld , https://www.viafoem.com