2016 is nearing its end. Looking at the whole year, the main theme of singing in the TV industry is undoubtedly "who will dominate the future." Indeed, TV display technology seems to have reached a time node in 2016, symbolizing that the front-end technology of the future is maturing, and OLED, quantum dot, HDR, and laser TV are coming to the forefront, aiming to open up the territory and occupy the mainstream of the future. market. This situation has also made LCD, the big brother of Jianghu, feel unprecedented pressure. Recall that a decade ago, LCDs began to emerge and gradually invaded the mainstream market. Consumers are favored for such ultra-thin and power-saving products with outstanding image quality. In the end, the LCD TV became out of control, becoming the only hegemon in the display field in the past decade, and successfully replaced the CRT TV. Ten years later, this year, the industry-recognized next-generation revolutionary display technology, OLED (Organic Light-EmitTIng Diode), is expected to dominate the next era of display. LCD TVs took about 4-5 years to completely replace the CRT, and OLED technology has only experienced a short period of 3 years from the discovery to the product. Many people think that OLED is still not a climate, LCD TV will also Continue to occupy the mainstream market in the next few years. However, the current development speed of OLED technology seems to have exceeded our expectations. The ill-health rate of good products has been well cured. The OLED TV products on the market have gradually been recognized by consumers. It is reported that in the North American market, OLED TVs account for more than 70% of the 55-inch and 65-inch TV products. At present, the OLED lineup is expanding. Apart from the brand, the upstream panel manufacturers are gradually increasing. The Korean panel maker LG Display is the leader. The mainland panel maker BOE also spent 10 billion to build the OLED panel factory in the first half of this year. Japanese companies in the LCD era can be described as the leader, but in the OLED layout is faced with the Chinese and South Korean manufacturers, in order to catch up with the OLED era of tickets, the Japanese panel factory JDI also decided to jointly develop and produce OLED panels with JOLED. All kinds of signs indicate that front-end manufacturers are actively deploying and developing OLED technology, and the threat of OLED to LCD has become larger and larger. The advantages of OLED over LCD OLED (Organic Light-EmitTIng Diode) organic light-emitting diode has been recognized by the industry as the next generation of revolutionary display technology. It has the physical advantages unmatched by LCD technology, self-luminous characteristics, true color, zero delay, infinite contrast, and extreme Ultra-thin, flexible display and other characteristics. We all know that the liquid crystal itself is not illuminating, and it needs the support of the backlight. Therefore, the light leakage is inevitable, and it can not display the real black color, and it will also bring natural smashing such as smear of the picture and poor color performance. Compared with the complicated liquid crystal technology, the OLED display technology does not require the support of the backlight, so the structure is very simple, and the body can naturally reach the ultra-thin. The thinnest OLED TV on the market is only 2.57mm in thickness (LG Signature玺) Printed G6 TV). With the maturity of the major TV brands for OLED technology, the future OLED TV is expected to achieve a thickness of less than 1mm, which is beyond the reach of LCD. Since the OLED does not require a backlight, the color can be displayed natively. Because of the influence of the backlight system, the screen is obviously affected by the backlight, just as the picture is forced to hit a strong light, which affects the performance of the picture itself. In other words, the existence of the backlight not only affects the black field (dark detail) performance of the liquid crystal product, but also has a negative impact on the picture from beginning to end. It can be said that the backlight system of the LCD TV is the culprit in destroying the image quality performance. At present, quantum dot TVs on the market cannot escape the ills of LCD itself. In addition to physical characteristics such as self-illumination, no delay, infinite contrast, ultra-thin, flexible display, OLED technology also has the natural advantage of no distortion of the extreme viewing angle, which is a very broad viewing angle. As the focus of home entertainment, TV products serve the whole family, so the performance of the viewing angle is very important. Our Zhongguancun online evaluation room has used OLED TV and LCD TV to make a comparative evaluation, and the test results of the viewing angle are clear at a glance. OLED is the best choice for the DOT era In fact, OLED was questioned at the beginning of its birth. The problem of yield and service life made consumers worry, and it was also the main factor that OLEDs did not spread rapidly. However, in August this year, the yield of OLED screens has exceeded 80%, and in November it reached 85%, which is very ideal data. It is only a matter of two years to know that the OLED panel yield has been greatly improved. It is the fastest in the history of display technology. It is necessary to know that the LCD yield is less than 50% in the early stage of development, and it has reached the current level of 85% for ten years. as long as. At the same time, the current use time of OLED screen has exceeded 50,000 hours. If you look at 8 hours every day, you can watch it for 17 consecutive years. It can be said that the life problem has been solved very well. The rapid development rate is an important factor for many manufacturers to be optimistic about the prospect of OLED. At present, domestic brands Skyworth, Konka and Changhong have joined the OLED camp and have launched OLED TV products. Japanese brand Panasonic, Europe's Metz, Grundig, Vestel, Olufsen also its OLED TV as the flagship model. The reason why many manufacturers are passionate about OLED is because OLED has not only symbolized high-end, it is also a symbol of the brand's technical strength. OLED display technology has any three places, any form, no borders, and is full of infinite possibilities. Any place, a variety of forms of existence, unlimited development space, etc., advanced physical properties make OLEDs unrestricted. Anything imaginable will happen, and the old LCD technology is limited by various influences. At present, it is not suitable for the needs of the new era. OLED has completely replaced the LCD and has entered the countdown! Outdoor Fixed Advertising LED Video Wall
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