With the rapid development of the VR industry, more and more teams are engaged in the VR industry. Taking the VR content production as an example, the well-known VR content development company has storm technology, black crystal technology, and extremely small VR content. There are innumerable production teams. On average, there are 13.2 new VR content on the line every day. Under the support of such efficient VR content updates, the VR content that is really accepted by users and has a certain market reputation is still very few. Is it really true? Is the VR content produced too bad? Domestic VR content development and production capabilities are absolutely beyond doubt, but why most of the high-quality VR content will disappear after being released for a period of time? The main reason for this is the selection of VR content distribution platforms. The VR platform serves as the fastest channel for VR content and end-user contact. The promotion effect and user experience of the platform directly determine whether the user is willing to contact and use the content on the platform. Therefore, for game content vendors, after developing a high-quality VR content, the next step to solve is to find a quality VR content platform. As a high-quality VR content distribution platform, it is necessary to meet the needs of both users and content manufacturers, summed up, mainly the following six points. First, a high-quality VR content platform must be a platform with a high user base. According to the “VR market analysis in the first half of 2016†released by the zero point data, the largest domestic platform is the Zamer VR platform owned by Beijing DreamWorks. The platform has 1082 offline business partners in China, accounting for 53% of the market. %, and it continues to grow at a rate of 18 per day. High user usage can ensure that the content of the platform is quickly distributed, helping VR content vendors quickly complete the marketing of new content. Second, a good VR content platform must be a platform with good performance. ZamerVR platform is the first generation of virtual reality platform in China and has been continuously updated. At present, technical requirements for a number of professional platforms, such as "instruction feedback technology in 1 second" and "fast speed, non-catching," have been achieved. Third, a quality VR content platform must be a "money-saving" platform. Currently, the top three domestic ZamerVR platform, VRLE platform and VRSERVICE platform have all been digitalized, do not require physical CDs, various accessories, and do not require online store operations. For content vendors, the cost of distributing new content is extremely low. . Fourth, a high-quality VR content platform must be able to effectively control piracy. A high-quality VR content, its IP value is extremely high, frequently tens of millions or even billions of dollars, for the distribution platform, if you choose a VR platform, and the platform does not have a good content protection measures, Then, when countless copy versions flow to the market, the direct economic losses to content manufacturers are absolutely incalculable. At present, the most advanced VR content protection system in China is the GAT content anti-theft system developed by Beijing Dream Technology. This system is also the biggest guarantee for the Zamer VR platform's ability to continuously introduce quality content. Fifth, a good platform must have a good user experience. As a terminal link for content distribution, the user's experience directly determines the value of the content. For users, the difficulty of experience is mainly focused on the fun content is difficult to use, simple content is too low interest. Currently, the most effective solution is the tutorial service system introduced by the ZamerVR platform. The system will regularly collect and update the most clicked content on the platform. Then DreamWorks Technology's technical terminal will create game tutorials for these contents. Through the guidance of the game tutorials, the users' enthusiasm will be improved, the terminal's labor cost will be reduced, and the content will be improved. Manufacturers complete content promotion. Sixth, a good platform must have its own characteristics. A non-characterized platform is unlikely to be sticky to users and it is impossible to make it big. The ZamerVR platform has its own unique “festival column†project that continues to appeal to users through VR content updates and event promotion on related topics. The virtual reality industry is a road full of bright hopes and a muddy path full of thorns. A wrong choice can make all your contributions go nowhere. 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