Severe tests facing the electronic balance industry

It is reported that there are currently more than 500 domestic electronic instrument companies above designated size, including more than 130 electronic measuring instrument manufacturing enterprises and dozens of electronic measuring instrument backbone enterprises, targeting the current time domain, frequency domain and number domain. China has developed corresponding products for the five-domain electronic measuring instruments including the impedance domain, the modulation domain, and the modulation domain. Among them, dozens of products have reached the international advanced level of similar products, and have been applied to various fields of national defense, scientific research, and production that are badly needed. The output and sales of electronic measuring instruments are nearly 9 million units, with a growth rate of about 14%, and the production value and sales are about 10 billion yuan.

In the production and operation of electronic balances, due to the impact of the foreign economic crisis and domestic economic policy adjustments, the operating pressure of the entire industry has increased significantly, and the marketing methods of the electronic balance industry have been upgraded. Unfavorable factors such as rising operating costs have caused the electronic balance industry to face an unprecedented severe test.

Upgrading of marketing methods: Enterprises have seized the market through excessive marketing situations such as zero down payment and crazy sales, leading to an increase in the phenomenon of user arrears, pressure on companies to return money has increased, and the capital chain is facing serious problems. This is on the one hand, on the other hand, the promotion of marketing methods has also led to more intense market competition. Manufacturers are considering production and innovation, and marketing has become a top issue, which has also brought huge pressure to operations.

Operating costs are always rising: With the increase in raw material prices and labor costs, the company's operating risks increase, coupled with the fragility of innovation awareness, cost control often neglects product quality, disguise increases maintenance costs, and the difficulty of corporate profits is always increasing. Big.

The phenomenon of product homogeneity is serious: companies are not investing enough in basic R & D, resulting in a high degree of similarity in product types and performance, and the lack of differentiation of products. When the market is in a downturn, the occurrence of industry price wars is detrimental to the industry's strong development .

The development direction of domestic electronic balances is the rapid development of the domestic economy, and the market's demand for electronic balances is also increasing. Due to the reform of the enterprise system, more electronic balance manufacturers continue to appear, and the current domestic electronic balance products are increasingly competitive Fierce, if the domestic electronic balance products want to enter the international market more, it must have the product quality of international technical level to ensure.

First of all, we need to constantly learn and understand the latest international developments, and require innovation and improved production technology to improve the technology and quality of electronic balance products, and to approach or catch up with the development level of electronic balance products in developed countries of the world. Domestic electronic balances attach importance to the development of high-precision electronic balance technologies with readings of 1 mg to 0.1 mg, and improve the quality level of balances in terms of temperature compensation, time drift, and repeatability of indications. In order to improve the technical level of China's electronic balance, and win more room for development in the market.

Secondly, during the "Eleventh Five-Year Plan" period, many companies in the laboratory electronic balance industry are striving to catch up with and approach the world's advanced level by strengthening their technological innovation and enhancing the technical level of their products, although the current product range Basically complete and stable quality, but most of the products are still low-end products with low technical content. The main high-end products still rely on imports. For example, some high-precision electronic balances still need to be imported. Electronic balance is the general trend.

Although domestic electronic balance products can not catch up with the level of international products in the short term, but after practical efforts can narrow the gap between the period, you can make further research on the basis of existing technology. In short, the use of high-tech electronic technology to produce high-precision, high-stability electronic balance is the inevitable direction of the development of electronic balance in the world today.

With the economic recovery, the electronic measuring instrument market will usher in another spring. The state attaches great importance to the basic construction of schools. Not only is the construction of university laboratories the country's concern, but the construction of primary and secondary school laboratories has also been entered into the Ministry of Education's planning; The importance of testing and measuring instruments; with the increasing development of network communications, communications testing instruments will also usher in a high degree of development.

Faced with China's rapidly developing electronic measuring instrument market, related enterprises of electronic measuring instruments in China will accelerate the pace of technological progress and market development, strive to do a good job in the development of domestic and foreign markets, and truly strengthen and expand China's electronic measuring instrument industry To provide more, better and newer electronic measuring instrument products to users.

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