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For $199, the independent VR helmet Oculus Go can take it away
Facebook CEO Mark Zuckerberg recently unveiled an independent virtual reality headset called the Oculus Go. Designed with a lightweight fiber structure, a mesh strap, and a foam inner layer, the Oculus Go features a fast-swappable LCD display with a resolution of 2560x1440, a new generation of lenses, spatial audio, built-in speakers, a 3.5mm headphone jack, and a single motion controller. Unlike previous models, it doesn’t require any external devices to function.
Priced at $199, the Oculus Go is set to launch early next year. While Zuckerberg didn’t go into great detail about the product, he mentioned that it aims to bridge the gap between mobile VR headsets—cheaper but less functional—and more advanced systems like the Oculus Rift, which require powerful computers. The goal is to make virtual reality more accessible without sacrificing quality.
Hugo Barra, Facebook’s executive for VR products, explained that the Oculus Go uses the same lenses as the Oculus Rift but includes an upgraded internal display with a wider field of view and clearer visuals. This helps reduce the "screen door effect," a phenomenon where users can see the gaps between pixels, making the experience less immersive.
The device will come with built-in speakers, support for Gear VR apps, and a dedicated motion controller. Barra emphasized that this is the simplest way for people to enter the world of virtual reality, suggesting that once users own a standalone device, they’ll spend more time in VR.
In addition to the Oculus Go, Facebook announced a bulk purchasing initiative for businesses looking to acquire Oculus Rift headsets. Companies like Audi are already using these devices to enhance customer experiences. Oculus also offers complete setups for room-scale VR, allowing users to move freely in a space.
Zuckerberg and Barra briefly mentioned the upcoming Oculus Santa Cruz, a standalone headset still in development. It will use inside-out tracking technology, eliminating the need for external sensors. This makes it easier for users to move around without setting up special equipment in their homes.
Facebook spent $2 billion to acquire Oculus in 2014, betting big on the future of virtual reality. However, this investment hasn't yet delivered the same returns as other acquisitions like Instagram and WhatsApp. According to Canalys, Oculus Rift sales fell short of competitors like HTC Vive and Sony PlayStation VR, which sold over a million units last year.
Despite this, the VR market is still in its early stages, and there's potential for growth. Analysts predict that by 2020, the number of VR headsets could reach 20 million. Facebook is still working to find the right balance between price and performance to boost Oculus sales.
Zuckerberg has since adjusted the price of the Oculus Rift, bringing it down from $599.99 to $399.99 for the bundle version. Some argue that if a product is desirable, people will buy it even without price cuts. However, the lack of essential applications and social features has made the platform less appealing to mainstream consumers.
Still, the VR industry is evolving, and Facebook remains committed to its vision. With continued innovation and better content, the company may yet convince the world why they should choose an Oculus device.