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Second, the company proposed to give full play to its own tooling equipment research and development capabilities. We believe that this has always been the company's advantage, but it has not been well utilized in the near future. In the case of rising material costs, accelerated appreciation of the renminbi, and increased labor costs, if the increase in production capacity is only the reproduction of the original equipment and technology, it is almost impossible to achieve the same proportion of profit growth with scale. Increasing labor productivity by updating equipment and expanding production capacity with fewer people is an effective way to avoid a decline in the company's gross margin.
Third, the company must propose that the product structure must be competitive and profitable, and must accelerate the pace of product innovation.
In 2007, there were too many orders with low gross profit margin in the company's product structure. Even if the production capacity increased in 2008, it would be the end of the increase in revenue. We believe that the company's move will increase the company's gross profit margin and achieve the effect of increased profitability.
In addition to the above three important points, the manufacturing strategy of strict quality control and cost mentioned by other companies in the annual report, the quality strategy of comprehensive process control, procurement strategy and talent strategy have made us feel the management ideas of the company. change.
The company's investment layout reflects the reversal of its business ideas. We can see from the company's recent investment announcements that the company's business ideas are reversed:
Announcement on March 26, 2008: Invested 2.6 million US dollars to set up a molding company, producing 30 million molded products, all for the company's lighting products.
Announcement on March 26, 2008: The investment of 200 million yuan will set up Fujian Sunshine Energy Saving Lighting Co., Ltd., which will set up a production base in the Longchi Development Zone in Zhangzhou, Fujian for the production of integrated energy-saving lamps and LED lighting products. It plans to reach 200 million integrated energy-saving lamp production capacity in 2011, and expects annual sales income of 1.5 billion yuan after full production.
Announcement on March 4, 2008: The investment is planned to set up Sunshine America Company in the United States for a total of US$ 2.98 million. It plans to set up warehousing logistics distribution facilities and office space in the United States as a wholly-owned subsidiary of the company.
Its responsibilities are to undertake the functions of distribution network, warehousing, logistics, distribution, after-sales service, etc. of the company's own brand products in the US market, and will not aim at directly generating profits.
Announcement on January 16, 2008: The company and Philips will increase the capital of Zhejiang Sunlight Lighting Co., Ltd. according to the original investment ratio of 75% and 25%. The company will invest 90 million yuan in cash, and Philips will inject 30 million yuan in cash. Yuan Renminbi, the capital increase will be carried out in two phases.
Announcement on October 26, 2007: The company signed a joint venture agreement with VP Electroch Private Limited (VPE) of India and decided to establish a joint venture company mainly engaged in the production and sales of compact fluorescent lamps in the New Delhi area of ​​India. After putting into production, it plans to produce 4 million energy-saving lamps per year and achieve sales of 35-400 million yuan.
First of all, the company is still optimistic about the development prospects of the energy-saving lamp industry. After the two production bases in Shangyu and Jiangxi, the Fujian production base will be built, which is equivalent to the planned total production capacity of 600 million in 2011. Secondly, the company's investment in the United States and India reflects the company's emphasis on the expansion of its own branded products. In addition, the company's subsidiary, Zhejiang Sunshine Lighting Co., Ltd., as an important enterprise for Philips OEM processing, reflects the simultaneous increase in capital. The company does not want Philips to take up other capacity of the company to do OEM processing. From the perspective of Zhejiang Sunshine Lighting Co., the increase in production capacity requires two shareholders to contribute, and Philips capital increase is a must. This simultaneous increase reflects the company's strategy to change its reliance on OEM processing. Currently, more than 50% of the company's OEM orders are from Philips. 
Recommended by lighting energy-saving listed companies under the policy (2)
In 2008, it was a very crucial year for the company to reverse its business. From the perspective of our communication and tracking with the company, we believe that 2008 will be a crucial year for the company's business strategy to reverse. In terms of the reversal of business ideas, we believe that there are three points that are worthy of attention: First, the company proposes to completely reverse the situation that the business relies on OEM processing and export, and proposes to develop free brand channels. Only self-owned brands are the strategy for sustainable development of enterprises. From the goal set by the company, the company hopes to achieve the goal of 50% domestic and foreign sales ratio in 4-5 years. From the relevant personnel, the company has selected suitable talents to expand domestic sales channels. We believe that this concept and action reversal is very crucial. OEM processing has brought the company a rapid development process, but it also restricts the company's profitability and private brand development to some extent.