[PConline Information Review] 2014 is coming to an end. Looking back at this year, the television industry gives people the impression that the crisis is coexisting. On the one hand, the network intelligence of TV brings users a richer video source, in line with the Internet. Inspurs, the TV industry that used to be a stagnant water, have seen the catfish effect and the market has been gradually activated. However, it is precisely because of this. On the other hand, the regulatory agencies have also issued and implemented new policies to “standardize†program content. In such a game between industry forces, the newly-entered companies have had a subtle influence on the pattern of the traditional home appliance industry. Unfortunately, this effect has not changed from quantitative to qualitative. However, we can still see the dark tide surging, perhaps in 2015, or some time in the future, the industry pattern will change, and the companies in which they are located will be backwaterers. Following the author's keyword as an introduction, take everyone to review this year's TV industry event. Keywords: Reorganization Reorganization, which is not a very optimistic vocabulary for domestic users, and it occurred in the beginning of the year, the protagonist is the former black power overlord "Sony." Sony launched drastic reforms at the beginning of the new year. In addition to shocking the industry's sales of VAIO PC business, Sony also made new plans for the long-term development of the company's television business. Sony announced at the time that it would split the current television division in July 2014 and set up a new wholly owned subsidiary to focus on operating its television business. Sony's spin-off TV business operated as a wholly-owned subsidiary, reduced 5,000 employees and announced the official closure of the online e-book store (Reader Store) in North America. In the TV field, Sony’s high-end market has been a major source of Sony’s profits. Statistics show that its 4K TV market share in Japan exceeds 75% and it has high brand recognition and users in the developed markets of the United States and Europe. the amount. Sony TV product lines currently have a wide range of television models covering 49 to 85 inches. In terms of software and content, Sony has acquired companies such as Columbia Films and MGM and has strong strength in music, film and television. According to the information we have obtained, Sony has made some adjustments to its TV product strategy in the future. While focusing on enhancing sales of high-end products represented by 4K TVs, it will also strengthen 2K TV products with wide color range and image enhancement technology. . In addition, Sony will develop new products for local markets in order to further develop new markets. According to its expectation, TV business is expected to turn a profit in 2014. What about the operations of Sony TV before? Sony has implemented a series of television business cost reduction plans since it launched its plan to increase the profitability of television services in November 2011. These initiatives include improving the cost effectiveness of LCD panels and the rationalization of research and development costs while strengthening product competitiveness and operational efficiency to enhance profitability. According to Sony's official report, thanks to these measures, the loss from the TV business was successfully reduced from 147.5 billion yen* in fiscal year 2011 to 69.6 billion yen in fiscal year 2012, and it is expected that its loss will be further reduced to approximately 25 billion in fiscal year 2013. Yen (* does not include the investment loss of 64.1 billion yen brought by the joint venture company S-LCD). However, its objective to achieve a turnaround in TV business in FY2013 will not be realized, mainly due to the unexpected slowdown in emerging markets and currency devaluation. In spite of this, Sony still claims that the television business reforms in the past two years have caused this business to turn to losses. Sony has significantly increased its product competitiveness and accelerated the shift to high-end products. It also claimed that in the 4K field, Sony has gained 75% market share in Japan (as of the end of December 2013, according to Sony's survey data). Sony also scored first in the US market with a 4K product market share (2013 calendar year, based on revenue). Sony believes that television products still play an important role as the center of home audio-visual entertainment. Sony will also make full use of the technological assets accumulated in the television business, and play a key role in product technology differentiation in the company's overall product line. Considering the importance of TV business in Sony's overall strategy, the company decided to implement some reform measures to establish a system that can stably contribute profits starting from FY2014. What did Sony's TV business do in 2014? First, Sony adjusted its product portfolio, further strengthened its product line to consolidate its leading position in the 4K market, and in fiscal 2014 focused on increasing the proportion of sales of high-end models using the wide color gamut and high-definition technology. In emerging markets, Sony developed products to meet the specific needs of the local market to gain market expansion. Second, Sony accelerated and deepened cost reductions and operational efficiency improvements currently being implemented, focusing on all aspects of the television business, including production, sales, and headquarters/indirect functions. In addition, in order to make this business more efficient and flexible, optimize business scale and structure to adapt to the current competitive environment, and clarify business responsibility, Sony decided to spin off the television business and operate it as a wholly-owned subsidiary. Through the implementation of these initiatives, Sony will further enhance the profitability structure of the television business and achieve profitability in FY2014. How to streamline and optimize the internal structure of the group? Based on the strategic decisions made in this computer and television business and the overall more thorough selection and concentration of Sony's e-business, the company plans to optimize the production, sales, and headquarters/indirect functional capabilities that support these businesses. In each sales company, Sony will identify the key product categories for each country and region, rationalize the support department, and take initiative to adopt outsourcing and other effective measures to achieve the goal of reducing overall costs by 20% by FY2015 (corresponding to fiscal year 2013 ratio). In terms of production plants, Sony will further optimize production and other operations. Sony will streamline the Sony Group headquarters and support division and plan to reduce the cost of these departments by about 30% by FY2015 (compared to FY2013). Sony's expectations for the cost and effectiveness of staff streamlining and reforms Due to Sony's TV and computer business, production, sales, and headquarters/indirect-function reforms, Sony plans to cut about 5,000 jobs by the end of the fiscal year (1,500 in Japan and 3,500 overseas). In order to implement the reform, Sony added about 20 billion yen in structural reform costs in fiscal year 2013 and about 70 billion yen in structural reform costs in fiscal 2014. Sony expects that these measures will achieve a fixed cost reduction of 100 billion yen per year starting from FY2015 (* Sony's overall structural reform costs for fiscal year 2013 will be approximately 70 billion yen, including planned 50 billion yen). In addition to the above measures, Sony will also accelerate the structural adjustment of electronic business and select R&D projects. PConline Home Appliances Channel Comment: According to the adjustment plan provided by Sonyi, the style of its internal operations will become very pragmatic, that is, only focus on the key sectors and personnel that can be profitable or committed to profitability; on the other hand, It will analyze the product line structure of each region more pragmatically, and conduct efficient and efficient resource allocation according to the analysis. I believe that this is Sony's strategic attitude toward the company's business adjustment in the coming year. What kind of "pragmatic change" does Sony's new products have? So what are the benefits of Sony’s TV business after independence? We believe that there are two advantages. First, the benefits of self-financing and self-financing are obvious. Just like our country’s land reform, what is left of the public grain is its own, which will help improve the enthusiasm of the product line employees. If the head office’s financial report does not include the losses of the subsidiaries, it will certainly look brighter. On the other hand, we believe that the purpose of independence is to integrate resources more rationally, that is, to allocate resources within and outside the company more market-oriented. Decentralization of the leadership of the subsidiary company, which can make the product more closely to the changes in the market, which will be very helpful for Sony to strengthen the competitiveness of the 4K product line (especially after Sony breaks down the upstream panel resources and integrates panel resources.) It will be more flexible and more practical. In fact, Sony began to introduce Taiwan-made panels in high-end products very early. In fact, Sony still has a long way to go from its previous target of turning deficits. Sony blames "unexpected emerging market slowdowns and currency devaluations," and the main reason for the increase in operating profit was attributed to "the exchange rate is good." "The impact of" If this argument can be established, the emerging market that it says should be my day. According to this assumption, Sony will have to complete the 2014 target, and it is still necessary to look at domestic sales. As the high-end product line is strongly impacted by Samsung and LG, the low-end market is also affected by domestic brands, plus the domestic 2K The current situation of popularity, Sony wants to open the situation in the domestic 4K market, I am afraid the prospects are not optimistic. If Sony wants to complete the planned 2014 plan, it can only count on the implementation of the policy of "according to local conditions" in each regional market. Keywords: 4K (true and false) After the smart TV card played similarly, Chaoqing TV ushered in a big explosion last year. With the global supply growth, some organizations predict that the 4K TV market shipments will increase from 1.6 million units in 2013 to 1,230 in 2014. Million. According to the Quarterly Global TV Shipment and Forecast Report by NPD Display Search, by 2017, the proportion of 4K panels in 50-inch and above LCD TVs will reach 93%, which is equal to the previous FHD occupation. The situation in the LCD TV market is similar. It is reported that the ASP of Chinese 4K TVs is nearly 72% lower than other regions. Although consumer acceptance and reverberation of 4K TVs remains to be seen, this does not affect the aggressive shipment targets set by panel makers and TV brand makers in this year, especially Chinese TV brands. †Yang Jingping, director of LCD TV analysis at NPD DisplaySearch, said: “In order to reduce the cost of 4K panels, panel makers have developed a 4K panel called RGBW or GreenUHD that will be shipping in the second quarter of 2014.†As previously the agency is in As stated in the Quarterly Large-Area TFT LCD Product Roadmap Report, Samsung Electronics and LG Display have developed a low-cost 4K panel called RGBW and plan to focus on selling this product to the Chinese market. Incomparable with Innolux, China Star and AUO. What is RGBW? How is it different from the traditional 4K panel? Why is it called GreenUHD or GreenPlusUHD? The following figure is a comparison of various 4Kx2K panel technologies. The following are the existing data on the Internet. We will quote them first and then add our analysis. Comparison of various 4Kx2K panel technologies As shown above, the traditional pixels consist of R (red), G (green), and B (blue). The pixel of the FHD panel is 1920×1080, and each pixel is composed of three sub-pixels (R, G, B), so it has a total of 6.2 million colors (here, the original text, according to the original understanding should be 6.2 million Pigment point, the same below. The resolution of the 4K panel is 3840×2160, which means it has 24.9 million colors (3840×2160 pixels, each pixel consists of three sub-pixels). Therefore, the resolution of UHD (4K) is four times that of FHD (2K x 1K). About Pixels The word pixel is also the first time I saw it. According to literal meaning, it should refer to a definition defined by red, green and blue sub-pixels that can display rich colors on the TV display screen. Because ideally, we want the display device to display a picture that consists of a single point, but in the process of realizing the LCD panel, it is not feasible to display the color picture at a single point. It needs to pass through the red, green and blue. To color the three primary colors, as long as the crystal lattice of red, green and blue is made small enough, it can fool the eyes and make it think that this is only a color pixel, so the definition of the pixel is only available. Although the principle is the same, the RGBW4K panel developed by Samsung and LG Display is slightly different from the traditional 4K panel. In addition to RGB, a sub-pixel, white (W), is added to the pixel. With the increase of sub-pixels, RGBW4K panels can also achieve higher resolution. Samsung Electronics refers to its RGBW panel as GreenUHD and LGDisplay as G+UHD. In Samsung's RGBW panel, each pixel consists of only two sub-pixels (RG or BW). The biggest drawback of this technology is that its resolution may be only 1920 × RGBW × 2160, the quality is not as good as RGB in-line 4K panel. However, Samsung stated that its RGBW panel conforms to VESA's definition of 4K because VESA defines a 4K panel based on the alternating number of black-speed matrices on the color filter, not the number of sub-pixels. At the same time, Samsung has also adopted GMA (gamut mapping algorithm) and SPR (subpixel rendering) technology in its GreenUHD panel in order to improve the picture quality. About VESA This word is accidentally seen as VISA, then what is VESA? The Video Electronics Standards Association (VESA) is a non-profit international organization headed by a board of directors representing more than 140 member companies with voting rights from around the world. The headquarters was established in Milpitas, California and was founded in 1989. Since then, we have been working hard to formulate and promote the display of relevant standards. By the way, Samsung and LG's RGBW 4K panels should roughly be understood as adding a white point, replacing RGB color blocks with white points, and using algorithms and other techniques to become a similar color point, and the technology used is not the same. It seems that LG seems to be a little more honest, because Samsung's one effective color pixel consists of two color dots (RGB is three), while LG is composed of two color dots consisting of five color dots, and LG is only less than the normal RGB panel. 0.5 color points, Samsung is one less, of course, this is only a simple comparison, the actual quality must also look at the backlight, the optimization of the algorithm. The quality of these two panels, in the absence of additional technology, is not comparable to the standard RGB panel in terms of color performance, because it is difficult to simulate what is 100% to the level it wants to simulate. And such 4K panel technology is not recognized as a 4K panel in the island countries. Samsung stated that its GreenUHD panel has the following advantages: (1) better light transmittance and higher aperture ratio; (2) reduced energy loss; (3) reduced drive IC and T-Con (sequence controller) The cost; 4. Reduce the use of backlight modules; 5. Reduce TV system costs. NPDDisplaySearch Analysis This RGBW-style 4K has the following features: The GreenUHD panel adds substantially transparent white pixels, so it has better light transmittance and a higher aperture ratio. When the resolution is increased by 4 times from FHD to UHD, the panel transmittance decreases due to the increase in resolution. If the traditional RGB technology, UHD panel light transmittance is only 60% of FHD, which requires the use of backlight modules. However, RGBW has no such problem because it can provide better light transmittance. What is the truth? In fact, how do you say? High light transmittance is a must because your pixel is low. You use a white pixel to top three points of original RGB. Can the light transmittance be low? The decrease in energy consumption is also related to the light transmittance. The energy loss of traditional UHD panels is twice that of FHD, because it needs to drive more pixels, while the lower light transmittance makes the panel need more kinetic energy to promote the operation of the backlight module. With the increase of light transmittance of RGBW panels, energy loss has also been reduced. Basically, NPD DisplaySearch's technical analysis shows that the energy consumption of the GreenUHD panel is only 10% higher than FHD. ̇ Green UHD panel reduces the cost of the driver IC and T-Con. In the conventional UHD panel, since there are many sub-pixels, it is necessary to have a sufficiently powerful driver IC and T-Con to promote the operation of the panel. However, the RGBW panel has fewer sub-pixels, so the cost of driving the IC and T-Con can be reduced. ̇ GreenUHD panel can reduce the cost of backlight module. LEDs and optical films are important elements that drive the brightness of the backlight module. With the higher light transmittance of the RGBW panel, the backlight module does not need to be too strong, so the structure of the LEDs and the optical film does not need to be complicated, so that the cost can be reduced. In addition, Yang Jingping said: “The cost of GreenUHD TV systems can also be reduced. With the reduction of LEDs and optical film usage in backlight modules, RGBW4K panels can also use other power components with lower cost, such as SMPS (switch mode power supply) and conversion. "With these advantages, Samsung Electronics and LG Display are actively promoting their RGBW 4K panels in China, and even their panel offers are more competitive than Taiwan and mainland Chinese panel makers' 4K panel offers. What is the truth? It is of course true that these things are listed, but how can we only see it saying that our own things are not good enough? Are the pixels so low that they have no effect? This is certainly impossible. If RGBW's 4K screen really has only advantages and no drawbacks, why would the international giants not plan to use it on their top-level products and just hope to "strengthen the Chinese market"? This is obviously due to the fact that 4K has been stired up in China and gradually began to take the blind road of price war. Judging from the ex-factory price of the most popular 49-inch panel, the comparison of the 20,000-piece wholesale price shows that the lowest price (approximately) is roughly as follows 1.RGB 1080p China Star Optoelectronics/LG 2400RMB What is wrong with that RGBW 4K panel? For LCDs, grayscale changes can be single-shifted in RGBW instead of RGB tri-color pixels. This feature undoubtedly reduces the dynamic response time of grayscale and weak colors. But also can enhance the details of the weak color by the color enhancement method, reduce the impact of LCD light effects. In addition, because W is not a valid color pixel, it will undoubtedly affect the performance of the panel's color purity and the details of the screen. Although this problem may be improved by the algorithm and panel optimization, but with the real RGB 4K panel In contrast, there will always be a gap in the screen performance, which is why the Dachang Top-class products will not use such cheap 4K panels. PConline Home Appliances Channel Comments: It is clear that the “fake 4K†panel defined on the Internet is a “new product†developed for the low-end 4K market. Their prices are lower, and the system cost is lower, which is beneficial to manufacturers to produce. Cheaper 4K TV, but picture quality, it is obviously unable to match the RGB 4K panel. If you buy a 4K TV that is directed at the picture quality, it is necessary to buy a pre-screening screen. In fact, in the upcoming 2014, such products have already been on the market. If you find 4K TVs with very low prices, it is recommended that you keep an eye on them. Keywords: xLED (return quality?) Since the beginning of CES in the first quarter of this year, hot spots in the color TV market have continued. Chinese and foreign color TV brands have launched new products and seized market commanding heights. Display technology and content applications have become the two main directions of technological breakthrough. Sharp launched a new four-color TV technology to challenge 4K image quality. Sony released 9 new 49-inch to 85-inch 4K TVs. Hisense opened two conferences in March: contracting with 11 video sites to create a content pool. At the end of the month, ULED, which is claimed to be comparable to OLEDs, was released, which brought the quality of TV back to the eyes of the industry. Is this a rational return? Industry insiders analyzed at the time: “In 2014, the color TV market got rid of product homogeneity, Sharp launched a new generation of four-color technology, LG Electronics pushed OLED TV, Samsung strongly promoted UHD TV, Hisense pushed ULED TV, and other parts of domestic TV companies Focusing on the development and promotion of smart TVs, in the next few years, foreign-funded display technologies and domestically-developed smart TV market patterns will become more and more obvious. “By the end of the year, domestic brands did not give up on the image quality. . On August 20th, 2014, Skyworth held a conference in Beijing on the theme of “Watch the time of the odd G†and launched a new generation of “GLED†series of 4K ultra high-definition televisions. GLED, the full name of Geek LED, is a new generation of LED TV independently developed by Skyworth. It adopts 4-color 4K+ technology, and is equipped with the first intelligent TV processor with China's independent intellectual property rights, and is equipped with a cool open system. The manufacturer claimed that in terms of display technology, GLED has achieved a breakthrough improvement over previous LEDs, and its image quality is comparable to that of OLEDs. The G8200 series, the first GLED product listed on the market, adds white sub-pixels on the basis of traditional red, green, and blue colors, and adopts a new 4K screen with WRGB (white, red, green, and blue) 4-color pixels, and the screen's physical resolution. Up to 3840*2160, which is 4 times that of ordinary full-HDTV, greatly enhances the brightness and contrast of the screen. At the same time, the application of wide color gamut technology has effectively improved the color saturation, and built-in 4K MEMC+ technology, through the faster backlight scanning and more accurate analog frame interpolation calculation, effectively solve the problem of 4K source image jitter. Taking into account the high resolution while ensuring the smoothness of the high-speed motion picture, together with the 4K brightness enhancement film technology, the G8200 series makes the picture quality more natural and natural, and the human eye to watch health and comfort is the most advanced 4K picture quality solution. In terms of other hardware configurations, the Skyworth G8200 uses a dual woofer and two-way long conduit design. It has two 12cm long catheters built in. The bass is rewinded to provide stereo surround sound. Built-in Bluetooth 4.0, Gigabit dual-band WIFI, Binocular 3D camera, 4K HDMI 1.4... The TCL, one of the domestic giants, was not idle. On December 15th, the “Color Technology Revolution: The Opening of Quantum Dots†conference was held in Tsinghua Science and Technology Park, officially launching the more aggressive TV+ flagship new product in China. The first Quantum-dot TV H9700. TCL's TV+ Quantum-dot TV, the H9700, introduced quantum dot display technology and true color display technology that represent the world’s future display technology. TCL claims that quantum dot display technology has surpassed OLED in various dimensions such as color gamut coverage, color control accuracy, and red, green and blue color purity. It is regarded as the commanding height of global display technology and is also seen as a global display technology revolution. . Actually quantum dots are tiny semiconductor crystals, about 3 to 12 nanometers in size (Nanometer, one billionth of a meter). They consist of only a few atoms, so their activity is confined to a limited range and they lose their original value. Semiconductor characteristics. It is also because it can only move in a small space, so the influence of its energy state is easy to promote its luminescence (currently generally through the electron or photon excitation quantum dots, to produce colored photons), the results of the scientists experiments can be based on its internal Different structures and sizes emit light of different colors. The larger the quantum dot size, the more the purple region in the spectrum is shifted toward the purple region in the spectrum, and the smaller the region, the more it is biased toward red. If the calculation is sufficiently accurate, bright red, green and blue light can be emitted as indicated in the figure. Used as a RGB primary light source for displays. On the CIE 1931 Chromaticity Diagram, the xy coordinates of the TCL QD TV H9700 displayed on the red at the conference reached 0.6901 and 0.2979, the green xy coordinates were 0.2091 and 0.7415, and the blue xy coordinates reached 0.1468 and 0.0708. After calculation, the performance of the H9700 is roughly 110% NTSC color gamut. At present, the common LED backlight color gamut is 72% NTSC color gamut, and the OLED color gamut, which has attracted much attention, can reach 100% NTSC color gamut in principle. Currently, the industry generally adopts the principle of photoluminescence (PL) in display technology. The conventional phosphor is a multi-level energy level structure. When the blue light excites the phosphor, the spectrum of light emitted by the phosphor is not single, except for imaging. In addition to the required red/green/blue light, there are other variegated lights. These variegated lights seriously affect the purity and accuracy of color reproduction. The quantum dots are single-energy level structures, and each fixed-size quantum dot is excited. The spectrum of light is unique, that is, the color is unique and solid. Therefore, by adjusting the crystal grain size of the quantum dot, the wavelength of the light wave generated by the quantum dot can be conveniently and accurately adjusted, and light of different colors can be generated, so that the color can be controlled more accurately and accurate color reproduction display effect can be achieved. PConline Home Appliances Channel Comments: Domestic brands in the large xLED technology at the same time, public opinion is also generally "this is a short board or make gimmicks," the question, in terms of the author, the industry is finally returning to quality is a good thing, of which there are of course made heads This means that, after all, Shantou still needs to return to its original source. If the final display of the product does not improve, consumers will not pay for it. According to our picture quality evaluation, these products do have a significant improvement in the picture quality performance compared to last year's products. Of course, the various claims that manufacturers claim to be able to destroy OLEDs are still too impetuous. This is obviously due to pressure from OLED mass production products. At present, domestic manufacturers do not have much accumulation in the next generation of panel technology. In the current situation where the main models are all using Korean and Taiwanese panels, TV sets must be upgraded. Picture quality is not easy. At this time, cooperation with foreign R&D companies may be a good way. Keywords: OLED In May of this year, according to the “Nihon Keizai Shimbun†report, Sony will stop the development of all OLED TVs and concentrate on the development of 4K ultra high-definition TVs using traditional LED/LCD panels. In fact, Sony's plans for the development of Panasonic’s cooperation with OLED TVs last year are already evident. According to the Nikkei News, Sony has now frozen the development of OLED products and deployed resources to other projects because Sony cannot see OLED TVs will have real needs. Sony is the first manufacturer to enter OLED TV. In 2008, Sony released the 11-inch OLED TV XEL-1, which was priced at $2,500 at the time. Since then, most manufacturers have begun to use OLED technology, but the high manufacturing costs and product life problems make the market only a small part of the product using the technology. At about the same time, South Korea’s Samsung also announced the indefinite postponement of the OLED TV release date. The reason is that the production of such products announced by Japanese companies is difficult, and the price competition in the TV industry has intensified. The source reported that Samsung will not introduce new OLED TVs to the market, although such products are brighter and clearer. However, because the price of such a product is very expensive, its sales are also limited. This year's CES show, the lowest price of OLED TV is 9000 US dollars, and Samsung said earlier that it may reduce the cost of such TV in three or four years. According to DisplaySearch analysts, sales of OLED TVs were only 4,400 in 2013. Experts predict that sales of OLED TVs will not exceed 100,000 units in 2014. However, due to the failure of Samsung products, such as shipping issues, the actual sales may be less. Therefore, the only manufacturer currently producing this type of equipment is LG. Analysts pointed out that LG is the leader in the OLED TV market. In June 2014, LG Electronics will launch 65- and 77-inch OLED TVs. Foreign media reported that a few days ago, the LG Display Panel subsidiary LG Display (hereinafter referred to as LGD) announced the establishment of a new department, it will fully responsible for the OLED business. Previously, this company had exposed its ambition in the field of OLED TVs. Even though its competitor Samsung plans to focus on QDLCD technology from next year, LG still intends to stick to the OLED market. The LG OLED Division will be led by Yeo Sang-deog, CTO of LG Electronics. Just a few days ago, he was promoted from the former Executive Vice President to the President due to his outstanding contributions in the OLED field. In addition, LGD will also set up a department responsible for managing OLED customers. It is reported that the focus of LG's work this year is to triple the output of OLED panels, thereby reducing the price of OLED TVs and gaining more consumers. At present, the company's 55-inch OLED TV prices only about 3 million won (equivalent to about RMB 16,500 yuan). In addition, LG is also working hard to solve the aging problem of OLED panels that have been criticized by people. PConline Home Appliances Channel Comments: This year is a turning point in the development of OLED technology, because in the past year, the two companies with the highest market share in the world are vigorously promoting their own OLED products, but this year there has been a "one big" situation, This is easily reminiscent of plasma technology, LG can keep it open, OLED's own technical disadvantages can be perfectly resolved, these two points will determine the success or failure of OLED technology. You know, the new technology is also constantly introduced, and the picture quality is not worse than the OLED, you can imagine the current pressure of LG. The time is running out. I hope OLED will have a good luck in 2015. Keywords: ban The State Administration of Radio, Film, and Television (SARFT) discussed the OTT licensees twice in July 2014 and then reorganized the OTT boxes. The Internet TV industry is overcast. Subsequent rectifications consist of four main aspects: all content on the platform is the responsibility of the licensee; closure of illegal video software download channels in Internet TV terminal products; unapproved end products are not allowed on the market; immediately stop and investigate the company Cooperation. If the SARFT ban is fully effective, the brand of the video website will not be able to output on the TV screen. In particular, video sites with iQiyi, LeTV and other existing video copyrights and hardware support will be severely hit. Under the stringent regulatory policy of the SARFT, a video website can only provide its own content to the licensee, and it can hardly build its own brand through the licensee's arrival to the user. The enthusiasm is frustrated. At the same time, the Broadcasting Department is stepping up the layout of Internet TV and securing a policy protection window. The SARFT's administrative orders made many companies very helpless. Among them, Lexus and iQiyi were the most helpless. The introduction of this policy has obviously caused unprecedented impact on these two companies, and soon afterwards, Jia Yueting was reportedly left behind for a long time. According to the news, such a situation is obviously detrimental to LeTV, and the super-tweet TV business that had been very active has also started to shrink; and the frustrated ones have not only been happy to love iQiyi but also many traditional enterprises within the system. Pressure. This period is undoubtedly a turning point in the development of Internet TV. Although this period has allowed Internet TV to change lanes from the fast lane to the slow lane, it also gives some companies time to adjust for breath, and industry changes are also brewing. PConline Home Appliances Channel Comments: This year's smart TV industry, the most important time than the years of radio and television rectification operations, and this almost makes the online TV industry's salmon effect stopped. However, the good things are too much, this is Wei is also a machine, knowing the time is Junjie, for aspiring companies, this is not necessarily a bad thing, the industry reshuffle can produce new strong, which cool open glory and millet apparently will laugh to the end. Keywords: Smart / Internet On March 18, 2014, Hisense Electric held a press conference in Beijing entitled “It is a forceâ€. It officially announced that it will cooperate with 11 major video content providers such as Iqiyi, PPS and Phoenix Video, and will be announced in April. The Hisense VIDDA2 system was officially released on the 17th. Compared with the first generation, the VIDAA2 smart TV has enhanced its aggregation and social functions on the original basis. In terms of content, VIDAA2 smart TVs have built-in four functional panels: "Together," "Enjoy Home," "Gather, Play, and Play." It can be said that Hisense's VIDAA2 can indeed be called the most powerful video-enabled Internet TV after aggregating a large amount of resources. However, the ensuing radio and television ban caused a considerable impact on the follow-up development of Hisense VIDAA2. April 9, Beijing, Wuxisong MasterCard Center, West Fourth Ring Road. LeTV's founder Jia Yueting announced the release of LeTV's new generation of smart TVs - X50 air, X50 Air for only RMB 2,999, and another two years of LeTV TV viewing costs of 980 yuan. LeTV's strategy is to use hardware and software together. The hardware will not make any profits or even lose a little loss. As long as my massive video network resources can make users sticky, the future revenue will not be a problem. Two-year usage fee of 980 yuan! A TV will not be a problem for five or six years, but the usage fee will also reach nearly 3,000 yuan. Then you can calculate how much money a TV will cost. On April 16th, Lenovo’s “Smart TV Terminator†launch conference was held in Beijing. At the conference, Lenovo officially announced its latest S series smart TV, including 40/50 inch two 4K TV S9 and a 50-inch full HD TV. S52. According to the conference information, the official price of the 50S9 is 4999+399 yuan (399 is the Lenovo Vision TV 12-month service fee); the 1080P version of the 50S52 is 4999, the price difference is very small, may be due to the use of higher order The reason for the panel; the other 40S9's official price is 3499+399. Lenovo's network smart TV products may start earlier than LeTV and Xiaomi, but it may be because the development of the market has spent too much energy, which made it appear that the online TV explosion period in 2014 was in decline. The release of the S9, according to the current situation, did not let Lenovo out of its predicament. So is S9 a good product? It is indeed a good product. But you have to ask if you would buy S9 at this price? I believe most people know what they think. Obviously, the problems that plagued Lenovo's achievements are still the product cost and the selling price. Without these foundations, no matter how good the marketing strategy is, it will not be able to save the market. 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Integrated Assembly Membrane Switches(also called a man-machine interface or human-machine interface) is a fully-featured, complete turn-key input device that incorporates a variety of electronic components that connect the operator to the machine. It is a value-added assembly of different components that allows the customer to simply [plug in" or [bolt on" to their equipment.
What are the Features & Benefits Integrated Assembly Membrane Switches?
A single-source solution from one supplier
Reduces your purchasing costs and simplifies your purchasing effort
erase multiple PO`s with multiple suppliers – save time with less tracking
convenience of one PO for the entire user-interface assembly
eliminate minimum quantity requirements for numerous component parts
simplicity of one delivery time
Saves time and reduces your assembly costs with a [plug-in", [bolt-on" user-interface
Integrated Assembly Membrane Switches,Keypad Cable Membrane Switch,Membrane Keypad With Wiondws,Yellow Button Membrane Keypad Dongguan Nanhuang Industry Co., Ltd , https://www.soushine-nanhuang.com
Last year, KDL-65S990A arc screen LCD TV released by Sony
Mr. Hirai Hirai, CEO of Sony Group
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Mike Fasulo, president and chief operating officer of Sony Electronics (USA), introduces the three major series of 4K televisions
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The backlight module saves the cost, so the HX950 can be called
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