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There is such a Chinese company, their development experience is also legendary. The company established military and color TV industry. Since 1987, this company has firmly occupied the top 10 of the top 100 electronic information. After 58 years of experience in spring, summer, autumn and winter, this company has developed from an initial TV manufacturer into a comprehensive multinational enterprise group that integrates military research, consumer electronics, and core device R&D and manufacturing, and is moving toward globally competitive information appliances. Content and service providers are advancing.
The name of this Chinese company is Changhong.
Changhong's Yesterday: Creating a Diversified Layout
Since the 1980s, the localization of color TVs has led to the development of a number of TV-based enterprises. Changhong has laid a solid manufacturing technology during this period. As a pathfinder for domestic television, Changhong insists on independent innovation, invests in display devices and modules, and researches and develops digital television SoC chips and large-size flat-panel TV display driver chips, which breaks the bottleneck of the “non-core-less screen†in the color TV industry.
In the era of manufacturing technology leading everything, diversified development is the hard truth. After Changhong secured the main business of black power, Changhong began to extend its business to white power. After successively reorganizing Meiling Electric Appliances and Huayi Compressors, Changhong has mastered the R&D and production technologies for core components, and subsequently expanded its white power system business through capital management through pan-Hong management and technical collaboration.
In the past 20 years, Huayi Compression Co., Ltd. has produced and sold 100,000 compressors for the first time, has a sales revenue of less than 100 million yuan, and has been producing and selling nearly 40 million units a year. It has formed a "two continents, four plants and six factories" on a global scale. The strategic pattern has become the world’s largest international operating international company in the ice pressure industry. At present, Huayi's sales in overseas markets ranks first in the country for nine consecutive years. In 20 years, Huayi's sales in overseas markets have increased 41-fold.
Benefiting from the technological synergy of Huayi Compression and the popularity of inverter refrigerators, Meiling Electric also ushered in an outbreak. Data show that the company sold 800,000 units of inverter refrigerators in January-October, and it is expected to reach 900,000 units by the end of 2016. The proportion of the company's own frequency conversion products will exceed 30% in the terminal retail (the frequency ratio is ranked first in the industry). Benefiting from the promotion of new energy efficiency standards, the ratio is expected to exceed 40% in 2017. Currently, Meiling's 300L or more refrigerators all use inverter technology.
Changhong TV also entered a benign development track. In the first three quarters of 2016, only the cumulative gross profit ratio of CHiQ TVs has reached 40.7% of Changhong's total television, of which 55Q3T and 50Q3T have accumulated more than 100 million yuan in profits, and they have shown Fast growth trend. In terms of smart TV operations, Changhong’s "Hongyuanjin" system has been on the line for more than one year. It has used the principle of "making money while watching TV." The mode of interaction with users set a monthly activity of more than 70%, and annual sales amounted to about RMB 150 million. More than 120 million yuan.
The greatest benefit of a diversified layout is effective sharing of risk. In Changhong's "Thirteenth Five-Year Plan" strategic plan, integrated electronics, IT distribution, and military constitute the three core industries; five emerging industries such as smart services have become the "second driver" and build a multi-competition model.
Today of Changhong: State-owned Enterprises Rejuvenate and Rejuvenate
After any enterprise has developed for a long time, once the model is fixed, it will inevitably lose its original passion and vitality. In particular, multinational companies like Changhong can only solve the problems and problems of these state-owned enterprises.
The year 2016 was a year in which Changhong’s state-owned enterprise reforms were deepened. In the past year, Changhong adhered to the business principles of “advancing with the trend, pursuing innovation, activating power, and healthy development†and implementing three measures of management reform, business reform, and resource allocation and reform. Under the leadership of the company's senior management, a good "report card" was handed over.
It is understood that Changhong Holding Co., Ltd.'s sales in 2016 increased by 3.2% year-on-year, total profit reached 1.8 billion, an increase of 4.09 billion over the previous year, and the per capita sales income of holding companies increased by about 12%, creating a good "13th Five-Year Plan". Start.
Under the impetus of state-owned enterprise reform work, Changhong's business has undergone a fundamental change, and many departments have begun to go from behind the scenes to the “stage†and have transformed from technical units to profit-oriented units through market-based operations.
For example, Changhong's engineering center, early last year, Changhong reorganized and integrated its internal manufacturing resources. Changhong Engineering Technology Center was the main body and was merged into Hongfa Technology and Equipment Co., Ltd. to gather research, production, and sales of the entire industry chain resources for smart manufacturing. And the ability to establish Sichuan Changhong Intelligent Manufacturing Technology Co., Ltd. Since then, Changhong Intelligent Manufacturing Co., Ltd. has actively expanded its external business and provided decompression for the company. Not only continue to promote Changhong's internal intelligent manufacturing line transformation, but also provide intelligent manufacturing system solutions. In the first half of last year, the company’s operating income exceeded the 100 million mark, and its short-term goal is to become the largest provider of intelligent manufacturing integrated services in the southwest region.
The engineering center is just a microcosm of Changhong's state-owned enterprise reforms. With the improvement of the “simplified administration and decentralization†and the reform of the reform system, the sense of ownership of Changhong employees has been completely awakened. In MeiLing Electric Appliances, it was compressed in Huayi, in the multimedia industry group, in the software and service center ... business units with subsidiaries and branch companies as its core, profitability, sales scale, market expansion, etc. have all improved. Large capacity output team.
Changhong's Tomorrow: Better Serving Young People
With the rise of the Internet of Things and big data, smart appliances are rapidly gaining popularity. The development trend of China's home appliance industry is still uncertain. Experts believe that in recent years, the intrusion of foreign brands and the “splashes†of domestic Internet brands have caused the home appliance industry to “burn out its strengthâ€. The physical retailing of home appliances is hamstrung by problems such as serious homogeneity, decline in gross profit, drop in customer traffic, and rising procurement costs. In this "chaotic war" situation, one or more companies need to stand up and stabilize the military.
In the "Saint Seiya", when the Underworld Warrior struck heavily and the Gold Saint Seiya "fighted forever", Libra's gold Saint Seiya's Tong Hu stood up in a time of crisis. "Rejuvenate" rejuvenated and defeated the enemy... One point, and Changhong's development history is quite similar.
In the past 30 years, Changhong adhered to independent innovation and achieved today's diversified industrial layout. At the same time as advancing state-owned enterprise reforms, it has released internal vitality and opened a “seal†that covers itself. The young, dynamic and passionate CHiQ brand is a good example.
First of all, CHiQ appliances change the interaction habits.
In CHiQ home appliances, we can see a series of core technologies independently developed by Changhong. The application of these technologies has changed the way people interact with home appliances. For example, refrigerators can not only store food, but also become personal food stewards. Big data guides users on how to eat nutritious meals, how to cook healthily, which products are about to expire, which vegetables to buy are more affordable, etc.; another example, mobile phones can not only make and receive calls , Internet games, but also quickly identify the authenticity of drugs, food is expired, whether the wine is counterfeit and so on.
Second, the CHiQ appliances sell not only products but also experience.
The more high-end brands are, the more likely they are to “punch†users' pain points. This is how Changi’s CHiQ appliances are. For example, in addition to blowing cool air, air conditioners can automatically sense the state of the surrounding human body and intelligently control the temperature, eliminating the need for people to find, set up, and supervise operations. The laser cinema brings users more than just visual and audio enhancements. It will make TV a life partner for users, and the reflective display technology will be more eye-protecting and healthy.
CHiQ appliances are important carriers for Changhong to communicate with young users. Through CHiQ appliances, people can clearly feel the obvious changes in Changhong in recent years. In the domestic appliance industry, “chaotic wars,†and the real economy has tended to decline, domestic high-end brands led by the CHiQ brand are trying to stop this trend...
Appliance observers believe that the home appliance market in 2017 is expected to usher in an outbreak, and domestic brands and Internet “internal fighting†have also been developing toward convergence. The demand for large-screen TV market has become apparent, and inverter refrigerators tend to be rapidly popularized. Smart air conditioners also show good development prospects. With the stability of the diversified layout and the advancement of state-owned enterprise reforms, the “chain†that shackles Changhong’s potential and development has already begun.
“The enterprises that have experienced great opportunities can master and control themselves in a major strategy. This is also the fundamental reason for the failure of the Internet companies to survive. The Changhong has the geographical advantages and people, except for the lack of time, 2017 Perhaps it is the best time," said the expert.
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58-year-old Changhong takes "18-year-old" pace
In the classic anime "Saint Seiya", the teacher of the bronze Saint Seiya Zilong, the Libra Gold Stories Tong Hu has a legendary experience: after the former jihad, one of the best child tigers to monitor the underworld warriors was used by the goddess Athena. The technique of suspended animation seals the power and sits on the Wulao peak in China's Lushan for many years. Several years later, the Underworld warriors invaded the country. The second generation of Gold Saints and Bronze Saints could not resist. At the time of the crisis, the child tiger emerged from the mountain and used the “rejuvenation†to recover the strength of 18 years old and defeat the strong enemy...