What about Rio 8K live technology?

The biggest highlight of the Rio Olympics is the first live broadcast of the 8K live on the world, providing the audience with an ultra-high-definition smart viewing experience! So what about Rio 8K live technology? What are the development prospects? Brings the detailed analysis introduction of 8K technology.

The Olympic Games, as the world's largest sports event, has always been a stage to focus on displaying top technology. Unlike the previous Olympic Games, the Brazilian Olympic Games opened on August 6th in Beijing time achieved the first 8K on-site live broadcast, and some TV stations also provided 4K and 8K ultra-high-definition live streaming, lying in front of large and ultra-clear TVs. The game can be said to be a visual enjoyment. More about 4K technology"



During the Olympics, Global TV of Brazil set up a special exhibition “Experience Tomorrow – TV Evolution in Brazil” in the landmark building Museum of Tomorrow. The only 8K LCD TV in the world is A 98-inch 8K ultra-high definition television produced by China's panel company BOE (BOE). This is the first time that Brazil has used 8K display to broadcast live events. It will receive about 7,000 people every day.



Another news about 8k comes from NHK TV station in Japan. It is reported that NHK has already started a pilot 8k “Ultra High Definition” television program on the BS satellite channel on August 1st, including the Rio Olympic Games in Brazil that just opened. According to the plan, NHK will broadcast the opening and closing ceremonies of the Rio Olympic Games with 8K image quality, and broadcast games such as swimming and track and field. NHK also strives to start broadcasting 8K programs on the BS satellite channel in 2018 and achieve the popularity of the Tokyo Olympic Games in 2020.

Today, we have just used the topic of the Olympics to analyze the 8K technology used in the Rio Olympic Games in Brazil for the first time, and the status and prospects of its development.

8K technology status and development:

In the field of flat panel displays, Japanese companies with first-mover advantage have always been the leaders of advanced technology, and they are also promoting the upgrade of ultra-high-definition display technology. As early as 2012, Sharp launched the world's first LCD TV with 8K display, and led the trend of TV display technology upgrade to Ultra HD. In 2013, Japan’s NHK TV station successfully produced the world’s first 8K resolution ultra-high-definition movie, which also uses 22.2 multi-channel audio playback.



The so-called 8K, also known as QUHD technology, resolution up to 7680 × 4320, in the display effect is 4 times the 4K (UHD) display, is more than 16 times the current mainstream high-definition (FHD) resolution, also known as "Super Hi-Vision" (SHV), the technical complexity far exceeds 4K.

What kind of viewing experience is 8K? According to the relevant person in charge of the BOE, taking the live Olympic swimming competition as an example, using the 8K ultra HD product viewing competition, you can clearly see the heroic attitude of “Flying Fish” swimming, splashing water when the arm strokes, and breathing Feelings of demeanor and clear water on the face are clear, and the viewing experience is even far beyond the scene. Due to the ultra-high definition resolution, it will bring us immersive sensory enjoyment while watching the images. Even if we go very close, we still can't see any pixels on the panel.

Because the scan line is very high, the 8K display can achieve very high resolution. However, although the picture looks beautiful, it has not been truly developed in the past few years due to the difficulties of mass production, live signal and content transmission and other issues. At the same time, taking into account the fact that 4K sources are still extremely lacking, the development of civilian-grade 8K screens still needs to overcome many difficulties.

Business attitude towards 8K technology:

In order to further consolidate its leading position in the 8K ultra-high definition market, Sharp first announced that it will officially sell 8K TVs in Japan at the end of October this year, hoping to extend its advantages from the panel area to the terminal. It can be said that in the 8K ultra high-definition market, Sharp, the first to bring 8K TVs into the home, will undoubtedly occupy market opportunities.



Hisense at this year's CES show Hisense 8KULED TV, deputy general manager of Hisense Electric Co., Ltd. Cao Jianwei publicly predicted that from the end of this year to early next year 8K will enter the Chinese color TV market, next year 8K TV will be very colorful manufacturers The main push model sales.

In addition, although many international panel makers are actively developing 8K ultra-high-definition panels, in the 8K technology field, China's BOE has become a "dark horse." Since BOE produced a 98-inch 8K display with ADSDS wide viewing angle technology in 2013, BOE quickly laid out its position in the 8K industry chain. It not only became the 8K supplier of NHK, but also adopted the BOE’s autonomy for Samsung’s 110-inch 8K ultra high-definition TV. R & D 8K ultra-high-definition display. Since 2015, BOE has announced that it has officially exhibited the world’s first 10K ultra-high-definition display screen after investing in and constructing the world's first 10.5-generation LCD panel production line, which has exerted full force on the ultra-high-definition HD market, which has attracted widespread attention from domestic and foreign manufacturers.

Editor's opinion: 8K is still difficult to enter the ordinary consumer family like 4K, but due to its outstanding display effect, 8K ultra-high-definition display large screen can be widely used in the commercial field. At the same time, some companies will be the first to apply 8K display technology to flat panels, notebooks and desktop monitors. Using these hardware to view the 8K resolution broadcast of the 2020 Tokyo Olympic Games, the results will certainly not disappoint the audience.

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