Xiaomi's controversial intelligent hardware model is now at the forefront of the industry. Since 2013, it has become the biggest winner in this field in just three years. It is the first to succeed in this case without a mature business model. Xiaomi is wearing a golden armor, and the colorful clouds are rising again? Up to now, Xiaomi intelligent hardware has activated users up to 50 million, and its smart eco hardware revenue is expected to exceed 15 billion yuan this year. Xiaomi's controversial intelligent hardware model is now at the forefront of the industry. Since 2013, it has become the biggest winner in this field in just three years. It is the first to succeed in this case without a mature business model. Xiaomi does not rely on mobile phones to make money, intelligent hardware strategy has been effective The smartphone dividend is gradually receding. As the global smartphone market has become saturated, Xiaomi’s global vice president, Bara, said in an interview earlier that Xiaomi’s business model is not solely dependent on mobile phones, even if it can be sold. 10 billion mobile phones, and profits may also be "zero." However, this remark caused confusion. Especially when the smart phone industry gradually entered the cold winter, it is particularly important for mobile phone manufacturers to demand the development path beyond mobile phones. It is obvious that Xiaomi is the first to succeed. In addition to mobile phones, its annual sales in the intelligent hardware field is high. 15 billion. Earlier, with the impressive achievements of smart phones, Xiaomi's valuation was as high as 45 billion US dollars. It became a star enterprise and was regarded as a model enterprise under the Internet thinking. However, there has been a bottleneck in the growth of smartphones. At the peak of Xiaomi, with a keen business sense, in 2013, Xiaomi was actively exploring the Internet of Things business outside of smartphones. Although it faced many difficulties, it has achieved results. The Internet of Things is omnipotent and brings unprecedented opportunities for technology companies. Lei Jun also said: "The Internet of Things is one of the strategic high points of the new round of economic and technological development in the world, giving China an unprecedented opportunity. We cannot The opportunity to miss and should not be missed. As the first manufacturer to launch a smart home control center, the smart home service was launched in 2013, and many smart hardware startups were invested in the follow-up. According to public information, including Zhimi and Yunmi. 77 companies such as Green Rice, the hardware produced covers a wide range of fields. Xiaomi builds intelligent hardware and becomes the leader of all things Xiaomi's smart home core relies on “Mijia†and many ecological enterprises cultivated. However, many eco-chain enterprises produce many intelligent hardware products, and build a complete experience model is controversial, but the intelligent hardware of its eco-chain enterprises It has been scaled, does not contain mobile phones, and has activated more than 50 million devices. The annual income is also expected to exceed 15 billion yuan, walking in the forefront of the industry and becoming the leader of the era of all things connected. At the China Mobile Global Partner Conference held recently, Lei Jun said: "Three years ago, Xiaomi set a strategy to connect all equipment with mobile phones and use the ecological chain model to promote industrial development." At the second meeting, Lei Jun also revealed that four of its eco-chain companies have a valuation of more than 1 billion US dollars, 3 annual revenues of more than 1 billion yuan, and 16 annual sales of more than 100 million yuan. These data are amazing. Since 2013, Xiaomi has achieved such success in the field of intelligent hardware in just three years, becoming the biggest winner in the field of intelligent hardware. Xiaomi took the lead in achieving success without this mature business model. After the mobile phone, Xiaomi relies on the smart home strategy, relying on the “Maijia†to produce intelligent hardware covering the daily clothes, food, housing, transportation and other fields of the people, and building a huge ecology around the “Mijia†banner, stepping on the Internet of Things. The wave will make Xiaomi become the king of this era. As a long-time veteran of the Internet of Things, I know that one day Xiaomi will appear in a high-profile situation, wearing a golden armor, and the colorful clouds will rise again, become a leader, and promote the gradual landing of the Internet of Things industry, and In this smart home market, Xiaomi will become the real king.
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