In recent years, the domestic LED packaging market has undergone rapid development, and has made great progress in technology, scale and products. However, due to the low barriers to entry and the lack of industry standards, the performance of LED filament lamps in the industry is uneven and the homogenization phenomenon is serious. The price war will also pull some enterprises into the quagmire of “price-for-priceâ€. Zhu Xihe, chairman of Shenzhen Xingguangbao Technology Co., Ltd. (hereinafter referred to as “Xingguangbaoâ€), said in an interview that after a decade of precipitation and technology accumulation, Xingguangbao is positioned in the middle and high-end routes. We have always strictly controlled the quality of our products, and we are renowned in the industry for quality, supplemented by reasonable prices, accurate delivery and efficient services. Starlight's main products include ultra-high-bright mobile lighting high-power LED series products; high-voltage, high-definition and ultra-high-efficiency SMD full range of products; traditional super bright in-line LED series products. All products are certified by LM-80 9000H and are widely used in various fields. Among them, the ultra-high-light mobile lighting high-power series products have taken the lead in the mobile lighting market and have completely replaced traditional high-power products. Starlight has always insisted on giving customers the most reliable quality assurance and the most timely after-sales service, and has won the trust of our customers. At the same time, Xingguangbao was awarded the national high-tech enterprise in 2016. Xingguangbao LED lighting products mainly include a new generation of filament bulbs independently developed, and the glass filament packaging technology has obtained the national LED technology patent protection, and the bulbs have obtained the national structure patent protection. Entering the LED industry is purely accidental As a Chaoshan person (many business), Zhu Xihe, an occasional opportunity to chat with friends, said that a friend is operating a milk bulb in a mobile lighting flashlight. At that time, LED lights were just in place to replace the milk foam lamp market. It was found that the service life of LED battery capacity is far better than ordinary light bulbs such as tungsten wire (the same capacity of battery foam, only discharge for 2 hours, LED can be used 6 - 10 hours), the brightness is improved, the life is long, the power is saved, the effect is very obvious, so I think that the LED will have a good development prospect in the later stage. "Before 2005, most of the technology of LED was in the hands of Taiwan-funded factories. When the LED packaging factory appeared in the mainland, it was probably in 2003 and 2004. Later, some private enterprises in mainland China will enter." According to Zhu Xihe, it is for me. It is a bit of an accident to enter the LED industry. Of course, we are also discovering this opportunity ourselves. Although I was not engaged in the LED industry from the beginning, Zhu Xihe said frankly, "The business is always changing. Regardless of which line, the maintenance of customers, products (quality) and suppliers (reputation) is the key to survival. In the life experience, no matter whether it is packaging or other industries, it will accumulate certain experience, and these precious experiences will undoubtedly support me to the present." Xingguangbao was established in 2006. Since its operation for ten years, the company has changed its business philosophy. As the saying goes: "Which entrepreneurs will produce what kind of enterprises", Xingguangbao undoubtedly applied this sentence. Talking about the management philosophy of Xingguangbao, Zhu Xihe said: "People-oriented, up to the management level to the frontline workers, to create good living conditions, living environment, superior salary conditions, so that all employees of the company regard the enterprise as their own Family." "Do not worry, if there is too much risk, it will not be easy to invest." Zhu Xihe said that it is very important to build a good reputation in the industry and take every step. Continuously upgrade the emergence of technology new generation "fool" filament lamps and professional ODM In today's LED packaging industry, high-quality, innovative companies will develop better and better, and non-specialized enterprises will gradually lose market competitiveness in the process of industry reshuffle, and will eventually be eliminated by the market. According to the latest data from the High-tech Research Institute LED Research Institute (GGII), the output value of LED packaging will reach 73.4 billion yuan in 2016, an increase of 11.7% over the previous year. The growth rate is still in the downtrend channel, down 4 percentage points from the previous year. In fact, most companies in the market are actually lowering the price of their products by lowering the grade of materials. Under such circumstances, the core technology plays a vital role in the development of LED enterprises. Only by adhering to the core position of technology and persisting in innovation and development can we actively respond to changes in the market situation and form a good market order. Starlight's new generation of "fool" filament lights was born. First, the process is simple, and it is not necessary to perform manual point-to-point welding in a specific environment with high temperature; the second is simple structure, and can be directly inserted and removed on a transparent glass substrate. Such a simple innovation has changed the inefficiency of the filament lamp in the past, greatly improved production efficiency, released production capacity, and achieved mass production. At the same time, it also changed the "elbow" of low manual operation yield. In addition, the company's professional ODM market can not be underestimated, in the domestic and foreign companies involved in the field of filament lamps, Starlight Bao has its own patent number, whether it is packaging or filament lamp assembly structure, can be said to prevent problems before they happen. In addition to patent protection, there are many certifications, such as CE, UL, RoHS certification. "To be a professional ODM, our advantage lies in patents. This is to protect our customers from being infringed and protected to the greatest extent." Zhu Xihe is full of confidence. Talking about the layout of the company's ODM market for filament lamps, Zhu Xihe believes that, first, it is positioned in the high-end filament lamp market; second, it hopes to customize the filament lamp ODM for the pursuit of high-quality manufacturers; third, it has certain domestic The market share of the company is promoted to make customized, personalized ODM. Focus on product quality, take personalized and customized routes Zhu Xihe believes that there is not much difference in packaging products on the market at present. The difference is that the selection and preparation of each enterprise is different. In recent years, Xingguangbao series products are completely "independent research and development, independent innovation, independent production, independent sales", increasing product research and development investment year by year, continuously introducing high-tech innovative talents, improving product quality and excellent rate, and fully consolidating LED packaging industry in the industry. The status within. Zhu Xihe also stressed that while strictly controlling quality, Xingguangbao vigorously innovated product design and technology, and took a differentiated and customized development route. In the process of follow-up development, Xingguangbao will continue to focus on product innovation and create high-quality, cost-effective products, strictly control product quality and product details, and avoid the misunderstanding of price war. The impact of LED industry shuffling on Starlight “Industry shuffling is the trend. This is true in any industry. In fact, this is a good thing and a rare business opportunity. Reshuffle means that there are powerful companies with more opportunities and farther.†Zhu Xihe revealed. In the market, high-end products always defeat low-end products. Therefore, it is inevitable that products will continue to move from the low end to the high end. Enterprises are constantly optimizing and technological innovations to survive in the market. Starlight will always insist on positioning in the middle and high-end market, differentiated, high-efficiency, high-pressure, and distinguish it from some enterprises with large capacity, but due to the diversification and multi-level of China's consumption level and consumer groups. In short, different levels of products have a certain consumer group, so no matter how shuffle, there are a certain number of small manufacturers to find their own living space. No matter how the industry develops and how to shuffle, it is certain that no single company or an industry alliance is strong enough to wipe out the market customers. KNLN6-63 Residual Current Circuit Breaker With Over Load Protection
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