11 "myths" about AR augmented reality technology

When it comes to AR augmented reality, many people first think of Stark in Iron Man through the aerial virtual image for various operations, or pet wizard games. Indeed, these two are the image of AR in movies and games, but AR has long been used by companies around the world. However, how much does the public know about AR technology?

Here are some common misconceptions about AR technology:

1, AR and VR are one thing

Although AR and VR have a lot to do with each other, the experience given by the two is completely different. The purpose of AR is to overlay new digital content on the user's real world, but these are all in the real world. VR, on the other hand, takes the user completely into a purely virtual digital world.

11 "myths" about AR augmented reality technology

So, what is the difference between AR and VR?

The similarity between AR and VR is the experience of giving users 3D content. But the technology, scope of application, and challenges faced by the two are very different.

For example, the user experience of AR and VR is the opposite. VR requires a dedicated head-mounted device, like htc vive or Oculus Rift, and then connected to a high-performance computer. Because of the limited mobility, the user's glasses are completely covered and can only be moved in an empty room to avoid collisions with obstacles during use.

AR users are free to walk without any restrictions. There are also many ways to experience AR, whether it's using Microsoft's HoloLens head-mounted display or a simple mobile device: a mobile phone or a tablet.

2.AR can only be used in those fancy marketing campaigns or games

Absolutely not! While there is a great AR experience in marketing and gaming, the real potential of AR lies in enterprise applications. AR has been used in many heavy industrial manufacturing applications such as manufacturing, mining, oil and gas, automotive, outdoor, and construction. . .

As a practical example, Martin, a drywall construction company in Los Angeles, uses AR technology and HoloLensAR glasses to build a floor plan without any construction documentation.

There are also some fascinating AR applications, including inspection, quality assurance, etc. You can overlay the planned additions on the actual assembled product, and the module can be visually highlighted.

In fact, AR is a revolutionary interactive technology. It provides a new form of data presentation that adds relevant information to the environment in an extremely convenient form. Imagine that when driving a person to change oil, you can use AR technology to provide a 3D step guide, or display temperature changes in the car radiator, or display the loss rate in real time on the tire. AR technology can make all of the above ideas come true.

3. AR technology is like Iron Man or Terminator.

Hollywood often anticipates cutting-edge technologies that have not yet been invented. For example, tablet devices appeared in Star Wars, and devices like Google AR glasses appeared in several episodes. Similarly, the terminator appears in the Terminator, and Stark in Iron Man uses AR technology to display various data.

The correct part of these films about AR technology is the user interface, which is how we interact with machines and data. Ultimately, AR technology presents a variety of information in a more natural and two-dimensional form. This is also where AR technology is exciting. AR is a new model for human-computer interaction.

In the past 30 years, we have been using the power of computers to make some amazing things: e-commerce, social media, democratization of information, data analysis, and more. But a large group of people was left behind by the digital revolution, mainly those who were blue-collar workers who used their hands and eyes to do manual work. AR can give blue-collar workers the same powerful ability to transform their industries and bring huge opportunities.

11 "myths" about AR augmented reality technology

4. AR has no practical use

Many people just come into contact with AR technology through games and advertising. Therefore, they think that AR has no practical effect and can only be used to entertain and boring time.

On the contrary, AR is endless. The new AR interactive interface technology mentioned above allows people to see 3D holographic data and interact. Whether it is AR education training, maintenance, real-time collaboration, quality inspection, construction engineering, AR technology can be applied in countless areas. AR tools can automatically collect data for analysis to improve understanding, efficiency, and knowledge management capabilities.

For example, Pepsi uses the AR technology at the bus stop to achieve a seemingly impossible experience, giving the commuters a huge surprise.

5. AR is not easy to make implementation

Indeed, it was difficult to do an AR application a few years ago, and it was time consuming and could only be customized at once, with no scalability. Without the advent of the mobile Internet era, AR developers can develop their own AR applications with templates very simply and conveniently.

Many AR development platforms provide a similarly simple development tool. As a result, any organization can easily take advantage of AR technology, which is as simple as one click, without programming at all. In addition, the level of hardware manufacturing is also constantly improving, and the core computing power of mobile devices is continuously increasing, which has stimulated the development of AR.

6.AR is magic, not real.

For a long time, AR technology has produced a bad reputation for being exaggerated, and many companies have produced cool videos to show what AR can do. In fact, the technology in these videos is a fantasy, and the existing technology is still not available.

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