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However, it was discovered that the television market was not so beautiful. Major manufacturers emphasize ecology, hardware does not make money or even lose money, rely on content and services to make money. In the predicament of more selling and more losses, internet TV manufacturers have few profitable people, and now they are facing the impact of a sharp rise in costs, and existing companies have begun to adjust product prices. In addition, as a controversial industry, companies have recently been questioned as sales data fraud. 
Right now, the television supply chain has entered a price increase cycle. In particular, the rising price of LCD panels has become the largest “event†in the 2016 color TV market, putting pressure on Internet TV makers who have been playing “price butchersâ€.
Just yesterday (November 21st), LeTV announced a price increase, some products were raised by 100 yuan, and some were raised by 300 yuan. The reason is that panel prices have exceeded the ecological subsidy capacity.
At present, there are few profitable companies in the Internet TV industry. In the third quarter of this year, Storm Group has a net profit of only 480,000. The release of popular online TV technology in Beijing (hereinafter referred to as popular online) is also a constant worry. Popular TVs are jointly funded and operated by Zhao Chi shares, Gome and Oriental Pearl. The financing scale exceeds RMB 2 billion. However, after several financing twists and turns, Haier withdrew halfway, and Oriental Pearl’s participation in the issuance of securities was also questioned by investors as to the price being too high.
In addition, there are articles that openly question the falsification of popular TV sales data and conduct verification on this issue.
Popular TV Capital Bureau
According to the fixed-income plan released in June last year, the number of non-public offerings of Mega Chi shares is not to exceed 297 million shares, and the raised capital does not exceed 3.671 billion yuan, all of which are used for the joint operation of Internet TV business. Oriental Pearl, Shanghai Wenguang Group and Qingdao Haier respectively subscribed for 178 million shares, 89 million shares and 30 million shares.
After the program was adjusted twice, it finally obtained approval from the Securities Regulatory Commission. The number of non-public offering of shares was 209 million shares and the subscription amount was 2.571 billion yuan, of which Oriental Pearl subscribed for 1791.531 million shares and Gome Consulting subscribed for 301.9383 million shares. Oriental Pearl and Gome Consulting became the second and third largest shareholder of Zhaochi Shares with a shareholding ratio of 9.89% and 1.67%, respectively. Qingdao Haier finally withdrew from its planned growth plan due to price hikes. However, according to the purchase price of Siu Chi shares, 47 million shares were bought online.
In October last year, Mega Chi acquired 63% of the shares of popular online for 967 million yuan.
On November 16 this year, Zhao Chi shares were listed on the non-public issuance of new shares. As of the close of the day, Zhao Chi shares were reported at 10.06 yuan per share, while the fixed offering price was 12.28 yuan per share. This means that the purchase price of Oriental Pearl and Gome will be higher than the bid price in the secondary market. On November 21st, Siu Chi shares were reported at 10.68 yuan, and the shareholders of Oriental Pearl who participated in the issuance were still in the quilt.
For this fixed increase, some investors said on May 18th in the Oriental Pearl’s stock bar, “Take 2.2 billion yuan to buy the current price of RMB 9 and the issue price is 12.28 yuan/share (Siu Chi), and increase their own holdings. However, what is this?†Some investors also stated that “it is right to participate in the fixed increase, and it is wrong to have an unreasonable price.â€
Zhao Chi shares the Deputy Secretary Fang Zhenyu explained that "the private placement is in the form of lockup, and the confirmed price is not allowed to change because the overall secondary market went down in June last year, resulting in the fixed price increase and the stock price upside down. Because the price is upside down, The reason why Qingdao Haier was controlled by state-owned assets did not participate in the final increase, but because it was optimistic about the popular model, it turned into a popular online company; Oriental Pearl participated in a large amount, and there was an important strategic cooperation between the two parties, and the secondary market was also bought. It will cause large fluctuations."
Analysts who are close to being popular online, Oriental Pearl itself has tens of millions of IPTV services, and the marginal cost provided to popular online is very low. “At the moment, popular online holds a good hand, including the content provided by Oriental Pearl, as well as sales channels provided by Gome and Haier. Siu Chi shares are currently the largest color TV ODM factory to provide manufacturing, but it is the profitability of listed companies and the expansion of users. Contradictions.†The person analyzed that compared to LeTV and Xiaomi and traditional household appliances, the popularity of users is still far behind, and there is still a long way to go from break-even, Oriental Pearl, Mega shares, and Gome hope to be online Listing. 
Fang Zhenyu said that there is indeed a plan for independent listing of popular online, but taking into account the profitability and IPO environment, the current plan is to list the new three boards next year, waiting for the opportunity to switch to the motherboard.
Responding to data falsification
On November 14th, there were articles on the Internet that questioned that the publicly-owned brand's public data that had been popular in TVs for a year was 1.5 million units, and the activation volume was 1 million units, while the actual sales volume was only about 200,000 units, and the sales volume of cooperation with other brands was OEM. About 600,000 units.
Popular online spokesperson responded that the article was not true and caused great harm to the popular TV brand, and affected the stock price of Siu Chi shares.
What is the actual sales volume of popular TV set up in one year? Mr. Fang Zhenyu, CEO of Mega International TV, said that the popular television business was established less than a year ago. As of the third quarter of this year, the “popular OS†activation amount is 1.5 million, of which 265,000 are from popular There are branded TV sales, and other joint brands include Sanyo, which is owned by Haier and Gome, because the joint brand also uses the popular OS system, and the user activation amount is popular. This is the first time that popular TV has disclosed real sales data.
Why does Haier and Sanyo's subscriber TV activation belong to the popular online? The above-mentioned spokesman said: “First, Haier and Gome Sanyo have reserved profits from the delivery of Megachip, and the two mainly earn distribution profits; The popularity of the OS system, the operating income of these users all go online, including gold card members, on-demand, boot ads, patch ads." If you refer to the Ali cloud OS model, the system operator will give hardware companies subsidies. What is the subsidy scheme between online and Haier and Gome? The spokesperson said that it is inconvenient to disclose the specific subsidy program when it comes to trade secrets.
The popular online spokesman said that the popular television and LeTV and Xiaomi models are different, mainly in the "super dimension ecology": First, the dual equity structure, after the completion of the increase, Oriental Pearl, Gome is both a shareholder of Siu Chi shares, but also popular online Shareholders; the second is through the bundle of benefits, Oriental Pearl provides the content, Siu Chi shares provide hardware manufacturing, Haier (shared popular online) and Gome (in Sanyo brand) to provide sales services.
“The 12-year strategic goal of 12 million yuan is still implemented. Our strategic plan is to complete 10 million Internet TVs and 2 million set-top boxes by 2018. 10 million Internet TVs also include private and co-branded brands. Profit is the operating user. When there are a certain number of users, profits will be able to go to formality. Fang Zhenyu told reporters.
What is the trend of Internet TV profit and loss? Megashare has not disclosed the performance of Internet TV alone. The profit and loss of the Internet TV business was merged into the popular online.
On November 3rd, popular multimedia CEO Zhou Kun said that he hopes to follow the example of OPPO selling mobile phones and expand offline channels. At present, there are 2,000 offline experience stores across the country. It is planned to complete the layout of 9,000 offline stores nationwide during the year. During the year, we will strive to become the king of sales.
It is undeniable that emulating the OPPO's offline sales means that channel costs and marketing costs will increase accordingly.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
The popularity of television responds to data fraud. Our sales also include brands.
TV is the center of entertainment in the living room and is an important entrance to a smart phone. In recent years, Internet brands such as LeTV, Xiaomi, Storm, Popular, and Little Whale have been frequently recruited in the TV field to seize this entrance. The low price strategy is one of the "magic weapons" they attract users.