From China to China to create 4-color HDR technology to help new developments in traditional color TV Image quality has always been the foundation of color TV companies' pursuit. With the continuous innovation of technology, the definition of color quality, color gamut coverage, brightness, and contrast have been greatly improved, and the mainstream screen size has also been minimized. The 32-inch development has now reached 55 inches, and even appears to be over 120 inches, giving consumers a more stunning viewing experience. OLED and HDR technologies have made great contributions to the revolution of color TV picture quality. LG and Skyworth are both steadfast advocates of OLED technology. In terms of HDR technology, Skyworth is a leader in the industry. Skyworth's new G7 China Dream Series is technologically leaner. It adopts 4-color HDR technology and adds HDR algorithms for 4-color 4K screens on the basis of ordinary HDR, which surpasses ordinary HDR performance. At the same time also support SDR to 4-color HDR, in order to achieve 4-color HDR. The application of this technology has raised the HDR display technology to a new level and has also redefined the definition of high-end HDR television. This is some of the more innovative ways of showing in the future. It can be seen that television manufacturers seek to break through every dimension of every hardware, and they are meticulous in their image quality performance, strive for excellence, and restore the true shape of television screens to the utmost, creating an immersive viewing experience. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said: The adobe technology of traditional color TV companies in hardware technology will increase the odds for traditional color TV companies to regain the power of Internet TV, especially in the field of HDR technology. Unmatched height of television. Because most of the emerging Internet TV brands only occupy unique advantages in content, hardware technology is still lacking. From homogenous to multi-content fusion gradually become the key to victory in color TV If the television industry is likened to a "bicycle", then "content" and "quality" are the "front wheels" and "rear wheels" of the bicycle. The two are interdependent and indispensable, only the quality and content of the bicycle. With all-round development, the color TV industry can develop steadily and quickly. Based on this, coupled with the strong pressure of the Internet TV brand, the traditional color TV companies began to seek new outlets in content, trying to create a new ecosystem of "platform + content + terminal + application", and develop content-based TV marketing model. Skyworth's new G7 China Dream Series boasts “stronger†content, built-in iQiYi platform, and can provide users with massive amounts of genuine video resources. It is worth mentioning that all users who purchased Skyworth’s new G7 Chinese Dream will receive a free gift. The annual iQIYI paid VIP privilege is equivalent to buying TV to send members, users can easily enjoy the only open to the members of the blockbuster, hot drama. In addition to film and television content, Skyworth's new G7 China Dream Series also boasts cool open educational resources, a collection of excellent educational videos and apps across the country, allowing children to enjoy teacher education at home. At the same time, a wealth of game resources, so that users can enter the Cool open 5.5 system game section to download the latest and coolest game content, and through the latest sense of experience such as somatosensory game. The richness and customization of content is also the market strategy for content providers and Internet TV brands. However, the performance of Internet TV reflects an embarrassing reality that Internet TV is used as a selling point for experience, content, and services. The gap between software and content has not been widened, but it has been shrinking and homogenization is serious. The traditional TV manufacturers, after resisting the huge wave of Internet TV, made up for shortcomings, stabilized their rhythm, and strengthened the strong, continuing to expand their leading edge in hardware technology. According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and famous home appliance expert, traditional TV and Internet TV will further compete for market share in 2016. Although traditional TV companies have a strong consumer market foundation, content and technology are stagnant. It will eventually be overwhelmed, and the emerging market of Internet TV companies is not optimistic. The homogenization of content and non-preeminent hardware technology will also become a weakness of its development. Therefore, both the traditional color TV companies and the emerging Internet TV brands need both hardware and software content. At the same time, both hands must be hard to avoid sinking in the fierce market competition.
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4-color HDR Realizes China's Dream Integration and Promotes Color TV Technology Upgrade
According to data released by the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce in 2016-2016 China Flat Panel TV Consumption and Consumer Trend Forecast Report for the Second Half of the Year, the sales volume of flat panel TVs in China continued to grow at a flat pace in the first half of 2016, from January to June. The sales volume was 23 million units, an increase of 2 million units compared with the same period last year. The color TV market began to enter the stage of slow growth. At the same time, the Internet TV brands entered the market and seized the consumer market share of traditional color TV companies, causing many traditional color TV companies to step into a situation where they did not return to profitability. If traditional color TV companies want to stabilize their market position and control the industry structure, they should not only find a way out in terms of content, but must also be professionally crafted.
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