Domestic power supply manufacturers grab a single "busy" How does Rungelai play?

[Text | Luo Shenghua] "Do you know how much the lowest price of 50W power supply on the market is now?" Sitting down, Wu Jianwei, chairman of Rungelai Electronics, asked.

-- "14! Can't think of it?" Wu Lingwei immediately said the answer.

With the price of LED products and the transparency of technology, the competition among the LED industry is particularly fierce, and the “price competition” between enterprises has risen to a new level. However, this kind of price-killing behavior among enterprises is also a certain degree of "one thousand injured, and eight hundred losses." Since the beginning of this year, a large number of companies have shown a weak business, can not receive orders, or can receive orders, but the lack of profit or profitability has become a normal state of this year's enterprises.

However, does “increasing revenue and not increasing profits” mean that LED companies have already been bearish on the LED lighting market? Wu Jianwei believes that LED lighting applications are generally moving forward. At present, some local lighting companies are retreating to shrink the front line, or sticking to a certain segment indicates that in the mature stage of the LED industry, the company's strategy needs to be adjusted accordingly. .

As a result, how to break free from the fierce price war vortex and kill a bloody road in the Red Sea market has become a major challenge for enterprises. In Wu Jianwei's view, finding new innovations is crucial to the development of the company.

Rungelai Electronics has nearly 20 years of R&D and production experience in the power supply field. Since 2008, it has entered the field of LED power supply, and has positioned its main direction in the medium and small power indoor power supply market, and has established itself in the field of small and medium power LED power supply. In 2014, the company's sales of small power power exceeded 100 million yuan.

In addition, in order to cope with the low price of small and medium power power supply, the price is transparent, and the price is fierce, Rungle has already laid out a layout in high-power power products, and continues to exert its power in the high-power power market in 2015.

At the same time as the product type is clearly positioned, Wu Jianwei has also thought about the deepening of the power product function.

"LED power supply will be highly intelligent and highly integrated. The future intelligentization is a new innovation point of LED." Wu Jianwei said.

In recent years, with the rise of intelligent lighting and the concept of smart city, it has brought new business opportunities and new profit growth points for LED power companies.

In 2015, Rungelai will complete the remote control of intelligent lighting, so that it is personalized, humanized and intelligent.

"For example, when you are in a bad mood, the lights in your home will be humanized and have a cool color, including color temperature and color, which will be adjusted according to the mood of the individual. I believe that no one can refuse this intelligent and humanized product."

In addition, Rungle is developing a more versatile protocol to achieve control over the entire IoT intelligence, including control of certain household devices in the home.

"At the moment we are working hard, I believe that smart lighting is a very good field in the future, and Rungle is also looking forward to making good achievements in this field," Wu said.

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