Explore the business strategy of LED small and medium-sized enterprises GLII visits Juxinghui Optoelectronics

On August 31, 2012, Gaoliang LED Industry Research Institute (GLII) analysts visited Shenzhen Juxinghui Optoelectronics Co., Ltd. to discuss the development status of LED packaging and lighting industry and the vice president of Juxinghui Optoelectronics Wang Wanyu.

For the development of China's LED industry combined with the operation of Juxinghui Optoelectronics this year, Wang said that in 2012, due to the economic downturn and other factors, most of the domestic LED companies still face development difficulties, especially small and medium-sized enterprises.

The impact of the 2008 financial crisis on Chinese LED companies was not obvious. On the contrary, it gave an opportunity for the rapid development of Chinese LED companies. In recent years, the state has increased support and guidance for the LED industry, but Chinese LED companies are still facing the survival test of “big waves and sands”. The root cause of the problem is not only affected by the major environmental factors such as the market demand of the industry, but also directly related to the internal factors such as the blind expansion of the enterprise, the lack of positioning or accurate positioning of the market, loose management, impatience in management, and insufficient quality. From the analysis of the manufacturing index (PMI) in August this year, the LED market is still in a downturn, and the price war brought by the industry inventory pressure is a true portrayal of the current living environment of LED companies.


Mr. Wang believes that LED SMEs must survive in the current environment and develop in line with their own development. In particular, they must adhere to the business strategy of giving priority to quality, steadily and steadily, segmenting the market, and doing something different. .

In practice, Juxing Huiguang has proved that LED small and medium-sized enterprises have played a key role in positioning their own development routes in the fierce market competition. This is the fundamental reason why Juxinghui Optoelectronics has achieved rapid and healthy growth in a short period of time. Due to the insistence on quality priority and stable and stable routes, the company's overall sales in the first half of 2012 increased significantly year-on-year. In the first half of the year, the company added a new LED lighting production line according to market demand. At present, mass production has been realized. It is expected that the company's overall sales will increase even more in the second half of the year.

The High-Tech LED Industry Research (GLII) believes that:

In the first half of 2012, due to the growth of market demand, the sales of most of China's LED packaging companies increased year-on-year, but due to the sharp drop in prices, the year-on-year growth was small.

In the first half of 2012, affected by the international market, the growth of export products decreased year on year. According to the GLII survey, the global LED market has seen the largest growth in the LED lighting market in China, followed by the Japanese and Korean markets, European and American markets, and emerging markets.

Shenzhen Juxinghui Photoelectric Co., Ltd. Introduction:

Shenzhen Juxinghui Photoelectric Co., Ltd. is one of the mainstream LED packaging and lighting companies in China. Founded in 2010, the company is located in Hongxin Industrial Park, Bao'an District, Shenzhen. It is a manufacturer specializing in LED production, integrating R&D, production, sales and service. The package is mainly composed of 1W, 3W high-power white light, and 3528, 5050 and other series of lighting products; lighting is mainly the development direction of indoor lighting such as fluorescent tubes, lamp cups and panel lights.

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