Hardware + System + Content + Service TCL X5/C6/P5 Series TV New Release

On the afternoon of March 6, TCL held a product launch event during the 2018 spring season, showcasing its latest innovations in TV, air conditioning, and washing machines. The event was not only packed with exciting product reveals but also energized by the presence of Ma Tianyu, TCL’s global brand ambassador. Although the new TV models—X5, C6, and P5—were already known before the conference, the detailed presentation by Wang Cheng, Senior Vice President of TCL Group and CEO of TCL Multimedia, completely changed my perception of these products. His insights emphasized that modern TVs are no longer just hardware; they are smart systems offering rich content, applications, and tailored experiences across different home scenarios. Wang Cheng stated at the press conference, “With the advancement of internet smart technology, television is no longer just a device—it's about the system, the content, and the applications that shape users’ daily lives.” Based on this philosophy, TCL has enhanced various aspects of its TVs, including content, services, AI, audiovisual performance, and home aesthetics, aiming to help users make the most of their time at home. In terms of content, TCL introduced the “1+N+1” strategy. The first “1” refers to a large-scale content platform—Tencent Video. The “N” includes multiple content partners such as 4K Garden, 1905 Film Network, and Ricky Animation. Currently, 10 content platforms have partnered with TCL to provide diverse and differentiated content. The final “1” represents an integrated broadcast control platform, where TCL has officially partnered with Southern New Media—an industry-first collaboration between TV manufacturers and content licensees. TCL also announced that its smart TVs now have over 2 million paid subscribers. To enhance user experience, the company launched the “Hui” service, allowing users to log in once and enjoy seamless access across all pre-installed apps, eliminating the need for repeated logins. This feature promises to make the smart TV experience more convenient and unified. Artificial intelligence was another major focus. TCL unveiled AI 2.0 Plus, featuring improved understanding, retrieval, and service capabilities. These advancements are powered by an open ecosystem developed in collaboration with companies like Baidu, Tencent, and HKUST. TCL has also partnered with Xunfei, Shangtang, and Random Cognition to deliver a smarter, faster, and more interactive AI experience. The newly released TV models include: - **X5**: A high-end model featuring primary color quantum dot technology, a wide color gamut, and Dolby Vision HDR. It also includes a Harman Kardon sound system with six independent speakers and supports Dolby Atmos for immersive audio. Its ultra-thin 4.9mm design and curved screen add a sleek and modern look. - **C6**: Designed for a cinematic experience, it features a bottom-mounted sound system that combines Harman Kardon and Dolby Surround for superior audio quality. It also won the iF Design Award this year, highlighting its elegant and functional design. - **P5**: Aimed at younger consumers, it features a 4000R curved screen, Eye of Wisdom technology, and one-piece molding. It also includes MEMC motion compensation, which reduces motion blur during sports viewing, making it ideal for young audiences. After the event, I was particularly struck by Wang Cheng’s statement: “The essence of TV manufacturers is the provider of the user’s time plan.” In the age of AI, many TVs claim to be smart, but true intelligence requires real-time, intuitive interactions that save users time and effort. TCL’s approach shows a clear direction—understanding user needs and delivering solutions that truly enhance the living experience. For more smart TV and box information, visit Smart TV/Box Info Network (http://), China's leading platform for smart TV and TV box news, offering updates, reviews, software, and expert advice.

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