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Thoughts on Ruff Breaking the IoT Dilemma
The IoT era is often considered the next evolution of the internet, where more devices and objects are interconnected. In this new landscape, hardware is no longer standalone—it's part of a larger ecosystem that requires seamless integration with software and cloud services. However, the development of IoT has hit a roadblock, and Ruff is stepping in to challenge the status quo.
IoT, or the Internet of Things, has become a hot topic across the IT industry. After the internet connected people, the next step is connecting things—making the world smarter and more responsive. But when it comes to IoT development, many still think of it as purely hardware-related, requiring deep knowledge of embedded systems. This perception has led to a common misunderstanding: IoT development is seen as embedded development.
As a result, major hardware manufacturers and OS vendors have been vocal about their vision for the future of IoT. Yet, despite all the talk, the industry seems to be stuck—there’s a lot of noise but not much progress. Why is this happening? Let’s take a closer look.

### 1. The IoT R&D Dilemma
**• Misalignment Between Product Managers and Hardware Engineers**
In the IoT era, creating a product isn't just about building hardware anymore—it's about designing an intelligent, connected system. While hardware companies and OS vendors have technical capabilities, they often lack strong product design skills. Meanwhile, product managers from the internet sector have the vision, but they struggle to translate it into hardware due to the long development cycles involved.
For example, an internet product manager might want to prototype quickly, testing ideas within days. But hardware engineers may require months to develop even a basic version. This mismatch creates frustration on both sides, leading to delays and miscommunication.
**• Waterfall vs. Agile Development**
The root cause of this conflict lies in the different working styles between hardware and software teams. Hardware development traditionally follows a waterfall model, where each stage must be completed before moving on. In contrast, software development uses agile methods, allowing for continuous iteration and rapid feedback. As the world moves faster, the waterfall approach feels outdated, especially when dealing with fast-changing IoT needs.
**• Redundant Work and Repeating the Wheel**
Another issue in the hardware industry is the tendency to re-invent the wheel. For instance, even if a team is familiar with TCP/IP, they often end up rebuilding the protocol stack from scratch for each new project. This leads to inefficiency and wasted resources. In the software world, this is known as "repeating the wheel"—a practice that is costly and time-consuming.
**• Confusion Between System and Application**
In the IoT era, the final product is essentially an application, yet many hardware developers still treat it as a system-level project. This means they often build everything from the ground up, including the operating system and user interface. The result is a tangled codebase that's hard to maintain and difficult to scale.
This complexity puts a heavy burden on developers, who are expected to know everything—from the lowest-level registers to high-level application logic. Such a demand makes talent development extremely challenging, especially in the embedded space.
**• Talent Shortage in Embedded Systems**
While there are many software engineers today, the number of skilled embedded professionals remains low. Embedded development requires a deep understanding of both hardware and software, making it a niche and demanding field. Even computer science graduates often struggle to grasp the full picture, which further exacerbates the talent gap.
In summary, the IoT industry is at a crossroads. While the potential is huge, the challenges are real. Companies like Ruff are trying to bridge the gap by offering new tools and platforms that simplify IoT development. By addressing these key issues, the industry can move forward and unlock the true potential of the Internet of Things.
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