OFweek smart home network news: March 9, held in the "2017 China Household Electrical Appliances and Consumer Electronics Expo (AWE), Jingdong and Haier jointly launched "it is the only global intelligent open-ended intelligent technology and services to open the refrigerator. "This is Jingdong wisdom 4.0 strategy first in the field of refrigerators.
However, after reading the press release, I felt that it was a bit wrong. This smart refrigerator, which claims to be “the only one in the world†and received a lot of favorable comments during the trial period, had similar products sold online in September 2016. Prior to this, Midea and Ali publicly announced the launch of the Internet refrigerator, which has been on the market for more than six months.
The concept of smart home has been proposed for many years, and many domestic companies are also carrying out related layouts. Everyone hopes to give isolated home appliances a "soul" through Internet technology. For example, air conditioners can detect air quality, automatically adjust the temperature, refrigerators and ovens can manage people's diet, food storage, etc. In other words, these scenarios can also be understood as the "primary stage" of robots serving humans.
The dream is very far away, and it is achieved step by step. Therefore, the layout and landing of major manufacturers will become the focus of attention.
In the description of Haier Jingdong’s smart refrigerator information, “The touch screen equipped with an Android system configured on the smart refrigerator has just given the refrigerator a new life; recommended recipes, weight reminders, and even the touch screen on the refrigerator Ingredients are purchased in the functional area, one-click orders, supplementary ingredients, and all the needs of the kitchen can be met without leaving the house.â€
In addition, "based on image recognition, big data and other technologies, Jingdong smart refrigerator can provide users with convenient food management functions. First through the image recognition function for complex boxes such as eggs, fruits and vegetables, beverages, milk and other different categories Identify their location and number."
The above italics were taken from the manuscript described by Jingdong Smart Refrigerator.
Let us revisit the description of the Internet refrigerator that Midea cooperated with Ali in September 2016. If you think you are too long, you can skip italics.
"Internet refrigerator equipped with Alibaba YunOS operating system, has a control function: Users can view the refrigerator running status, in the refrigerator for temperature adjustment, mode selection and other operations, but also through the mobile client remote adjustment. Ingredients intelligent identification function: The built-in camera of the refrigerator can be used for real-time intelligent image recognition based on the ingredients, to determine the type of ingredients, to complete the input of ingredients information, and to generate relevant recipes intimate guidance; At the same time, users can also view the storage conditions of the refrigerator in real time on the mobile phone side , High-definition picture display at a glance.Intelligent weighing function: "OS Jizhi" special settings in the refrigeration zone weighing area, real-time display of the weight of food ingredients, and support the function of clearing the weighing pan; At the same time, the real-time monitoring of the inventory of ingredients, when When the stock is insufficient, the smart reminds the user to supplement.Convenient purchase function: Real-time reminding according to storage status, and based on user habits intelligently recommend products; "OS Jizhi" Internet refrigerator and Tmall supermarket exclusive cooperation, can achieve convenient purchase, global students Fresh ingredients reach the family."
The conclusion is that both parties basically have highly similar functions. In the press release description, Midea has even more functions. The difference is the following, first, the United States of America's Internet refrigerator, one-click orders can be received at the Tmall supermarket. Haier Jingdong refrigerator, orders to Jingdong supermarket. Second, Haier Jingdong refrigerator is currently in the trial phase. Midea's smart refrigerators have been sold online for six months.
Of course, the mere press release is still somewhat biased. If you want to know how high the degree of similarity between the two is, you have to wait for a while because the Haier version has not been officially launched.
However, one thing can be confirmed: if Haier Jingdong Smart Refrigerator is to be defined as the world's only, first-intelligence smarter, it will indeed face the embarrassing scenario of capitalization. It has fallen behind for more than half a year and has to grab the first name, which is a bit over the line.
It can be seen that currently on the battlefield of smart appliances, Midea and Haier represent traditional home appliance merchants, while Jingdong and Ali represent ecological providers. But on the front of JD.com and Ali, the ecological strength of both parties is not equal. JD Smart 4.0 wants to build a smart supply chain that focuses on process transformation. Although Jingdong itself has also been expanding its front line, it is still weak compared with Alibaba. Alibaba's ecosystem includes not only e-commerce, entertainment, logistics, cloud computing, and YunOS operating systems. More importantly, Ali sees that traditional enterprises have an unparalleled advantage in product manufacturing and design. Ali, however, has a strong Internet ecosystem. Only by combining the two can we provide users with better products.
Even if we look to the present, Midea’s annual cooperation with Ali has achieved sales of 10 billion yuan, of which smart refrigerators have also contributed some sales, and both parties will have more cooperation based on “data change products†in the future. Another smart refrigerator has not yet been sold.
Objectively speaking, smart home is a very broad market. At present, it is still a blue ocean. From ordinary homes to smart homes, this is yet another systematic upgrade. Every good product can have a lot of room for growth.
Therefore, it is impossible to determine what kind of sales results will be achieved by Haier’s smart products. After all, consumers are ultimately required to make choices.
However, the Haier Jingdong Smart Refrigerator has created such a "globally unique" and "first" concept in order to make a gimmick. It is indeed an overstatement and a big flaw. If you really have newer features, you can go for a separate emphasis on your own characteristics. Really outsiders are looking worried.
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