Hanwang Liu Yingjian: Electronic paper book will bid farewell to price war

Since the beginning of this year, three consecutive quarters of loss reports and sharply declining stock prices have made Hanwang Technology a star company last year. Recently, Hanwang's chairman Liu Yingjian brought three new Hanwang E-books E920, Hanwang E-pen and Hanwang TouchPad hand-written computer D10 to the South China market to sell and accept the Nanfang Daily reporter's exclusive interview.

Liu Yingjian pointed out that the Hanwang was more difficult in 2011 and suffered a greater loss. "On the one hand, the impact of the iPad; on the one hand, there has been a large inventory; coupled with the price war in the electronic paper book market in 2011, the price of electronic paper books has dropped sharply and the profit rate has decreased."

However, Liu Yingjian also pointed out that electronic paper books as a category will exist for a long time, and the digitization of newspapers and periodicals is a general trend. “From last year to this year, there were more than 50 brands on the market doing electronic paper books. There are more than 10 brands in Guangdong. The vast majority of them have already withdrawn and the cottage has been withdrawn completely. In 2012, the electronic paper book market was in a vicious competition. The situation will not be staged again."