Phillips, one of the top three lighting companies in the world, will strengthen its strategy for the Korean LED lighting market. In order to increase the proportion of components and materials, South Korea will also increase its cooperation with LED packaging and lighting companies. Olivier Pic Colin, president of Philips Lighting's Asia-Pacific region, said at the LED lighting new product conference on the 2nd that the Korean LED lighting market is very important in terms of purchasing power and demand. In particular, the Korean government is quite determined to replace LED lighting, and it is believed that it will gradually become a major global market. In the total lighting sales in 2008, LED lighting accounted for only 7%, and it is estimated that there will be rapid growth. By 2015, the sales ratio will reach 50%, and in 2020, it will reach 75%. In addition, Piccolin also introduced new LED lighting products that were launched in September. Philips' new products include LED lamps that can replace incandescent lamps and halogen lamps, as well as LED road lighting and indoor lighting. Among them, LED lighting, which can replace incandescent lamps, has improved its light efficiency by more than 70% compared with the products that can be purchased at major stores in April, and the price is still maintained at about 20,000 won. This is also to make it easy for consumers to purchase LED lighting and try to use it in the home. The Master LED, which can replace the 50 watt (W) halogen lamp, consumes only 10 watts of the halogen lamp's power consumption, and can display a nearly natural light source with a color rendering index of 80 or more. In addition, the decorative lighting Novallure LED Can dle, which is expected to be available in November, can replace the 15W incandescent lamp. Philips will also strengthen cooperation with Korean LED lighting related companies in the future. The Philips Lighting Division executives revealed that in order to promote LED lighting cooperation with Korean companies, they began to find suitable solutions in the past two months. It is believed that the cooperation company and the specific cooperation plan can be announced at the end of 2010. The cooperation plan does not exclude the possibility of mergers, establishment of cooperative companies, and commissioning of contracts. In 2007, Philips signed a commission contract for high-performance lighting for roads with Daeu street lamp manufacturer Dano Tech.
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