As small-pitch LED products mature, small-pitch segments are receiving increasing attention. These mainly include small-pitch rental screens, small-pitch advertising machines, and small-pitch televisions. Sun Mingcun, chairman of Shenzhen Dongtai Precision Display Technology Co., Ltd. said: "The maturity of small-pitch LED products is bound to have subdivided industry applications, which is an inevitable law of product development." Ming Jianhua, general manager of Liad Optoelectronics Co., Ltd. said: "A market, after a certain degree of development, the division of labor will become more and more detailed, professional people do professional things, just as some companies do some relative professional, Like fine products, small pitches will become more and more dense as point spacing becomes inevitable. Cai San, director of marketing department of Chau Ming Technology Co., Ltd.: “The development of small-pitch market segments is based on the fact that market segments are increasingly differentiated and emerging markets are expanding; on the other hand, traditional LCD/projection/DLP screens are connected. Apparent application market, so that each subdivided small-pitch products coexist in the large-screen splicing market, and play their own specialties in different sub-application areas." Small spacing rental screen Thanks to the rapid development of small-pitch technology, the high-end rental market represented by small-pitch products has emerged as the times require. It is gradually becoming a new driving force for the growth of LED display companies, and is also the blue ocean of LED display manufacturers in recent years. ". Zhao Chunlei, deputy general manager of the marketing center of Dongshan Precision Manufacturing Co., Ltd., and Qi Zeming, chairman of Regent Optoelectronics Technology Co., Ltd., agree that the small-pitch rental screen will become one of the biggest growth drivers for the LED display industry in the future, and is optimistic. The development of small-pitch rental screens in the future. However, the rental LED display is different from the conventional LED display. It needs to be installed, disassembled and transported repeatedly, so it has higher requirements on the product, and it has special attention in shape design, structural design and material selection. From this perspective, small-pitch rental screens are facing some development bottlenecks. First of all, the dot pitch is too small, the LED display screen is easy to be damaged during handling and installation; secondly, the denser the lamp bead, the protective mask of the product can not be done, and the damage of the product will be aggravated. Therefore, for the choice of point spacing, there are certain restrictions on renting LED displays. In addition, the price is also a factor that customers value very much. On the whole, the industry believes that the minimum P2.5 spacing is a reasonable choice. Small pitch advertising machine Before the small-pitch advertising machine was born, the small-size display application advertising market inside and outside the house was mainly dominated by LCD, while the small-pitch advertising machine appeared and the technology continued to mature and the cost decreased, which greatly replaced the LCD advertising machine market. Potential. Because small pitches have natural advantages in terms of brightness and display effects, in some high-end applications, such as airports and 4S stores, small-pitch advertising machines will gradually develop. Wang Ruiguang, general manager of Xida Electronic Technology Co., Ltd. said that in the advertising machine market, small-pitch products have great advantages in color and brightness, and the future development momentum will be very rapid. Wu Xiaogang, chairman of Shenzhen Qipu Optoelectronics Co., Ltd., is also optimistic about the small pitch advertising machine, and said that this year Qipu Optoelectronics will launch the P3.5 outdoor small pitch advertising machine. Small pitch TV At present, many enterprises in the industry have launched small-pitch TVs. The well-known ones include Anfei Jiuguang, Liard, Zhouming, and Baco Optoelectronics. But without exception, the current price is generally high, so many people in the industry joked that only local tyrants can afford, so the current small-pitch TV in the market prospects of the broadest civilian market, it is difficult to make a big breakthrough. Yuan Zheng, Marketing Manager of Lianjian Optoelectronics Co., Ltd. said: "It is more difficult for small-pitch TVs to enter the civilian market. The small-pitch TVs of Lianjian Optoelectronics are basically applied to video conferencing." Although it is not yet possible to enter the civilian market on a large scale, it does not mean that the small spacing will not be used. Wu Xiaogang is optimistic about outdoor small-pitch TV, and said that this year Qipu Optoelectronics will launch P3.5 outdoor HD small-pitch TV. With the development of indoor small-pitch products, it is an inevitable trend to expand small distances to the outdoors. Compared with small indoor spacing, Zhao Chunlei and Wu Xiaogang are more optimistic about outdoor small-pitch subdivision applications. In short, whether it is indoor or outdoor small spacing, its segmentation market has a broad space for development. However, before entering, companies must accurately grasp the market trends, accurately grasp the pros and cons, and weigh the pros and cons, rather than the people, blindly follow the trend, in order to minimize the risk, in order to stand firm in the market segment that suits you best.
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